Unit Commissioning of “Belene” NPP (Bulgaria) Moscow, 20 th of May, 2009.
Moscow, May 16 th 2008
description
Transcript of Moscow, May 16 th 2008
Moscow, May 16th 2008Moscow, May 16th 2008
THE 4 ACTORS
CREATORS Sellers of Creativity (including Students :)
PLANET The market
BRANDS Buyers of Creativity
The platform
HOW THE SYSTEM WORKS
That’s “Unlimited Creativity” ;)
Brands (Companies)Publish their creative Briefs on www.BootB.com that can be seen from each corner of the planet (12 languages :)
11
Creators(including Students :)Read the Briefs & can Publish their creative Solutions
22
Brands
Choose the Best Solution that flies ootB (out of the Box :)
33CreatorsCatch the real money appropriated by the Brand as the Budget.
44
$
WHO IS
On Brands get ootB Creativity and Creative talents get challenge and real money
is the on-line
Pitching Engine that brings Brands and
Brains together all around the
Planet.
CREATORS
Segment 4:Local Agencies (small 2 medium)
Segment 3:Professionals (in Top Agencies)
Segment 2:Freelancers
Segment 5:Multinational Networks
Segment 1:Creative talents (students, … :)
PASSPORTS
Passports are T-Shirts. With a front and a back page. Inside is the most creative thing… you!Everybody can choose online an ootB (out of the Box :) passport!Front:
Back:
CREATORS
> 7 500 from 116 countries
QUANTITY
QUALITY
Growth trend:
WHY JOINING
To have the possibility to run Global Creative Pitches (tenders) from their offices
For Companies (Brands)
For Students
To have the possibility to simultaneously Learn and Earn (receiving Insight and Income! :)
To use a new powerful teaching system that provides:- Best-practices on how to create marketing services- A motivating tool giving students learning by doing (and doing while earning :)
For Marketing Professors
IT’S SIMPLE TO JOIN
Re-gister
1 2 3
BRANDS
BRAINS
Publi-sh
Ca-tch
Brief
Solution
Onwww.BootB.c
om
Onwww.BootB.c
om
BestCreativi
ty$
(the Budget :)
Buyers ofCreativity
Sellers ofCreativity
FREE FREE
1 rule only:
WHAT CAN CREATE
( + Your own desire on request :)
Total 45 services
Brands ProductsConcepts Advertising PR
DesignPromotion
Copywriting
Video-Photo
Décor
PORTFOLIO
Example of services inside a category:
Web
Advertising:
5 services
Video
Radi
o
Pri
nt
Outdoor
Brands ProductsConcepts Advertising PR
DesignPromotion
Copywriting
Video-Photo
Décor
PR strategy,
PR event –
Peugeot
Packaging design –
Alpenliebe (India), Gancia
(Italy)
Advertising campaigns –
Grazia (China), LEGO, Disney
In-store promo ideas – Auchan
Fundraising concepts –
UNICEF
RUSSIAN TRACE IN
Russian Brands and Russian Winners
WHAT DO THEY SAY ABOUT
Mads NipperLEGO – Executive Vice President – Market & Products
Martin LindstromBranding Guru
“BootB is one of the most exciting projects I have come across for years. It holds fantastic potential to open an entire world of creative talent to companies like ours that work with creativity as a core brand value. I am impressed with the way BootB is inspired by children in their limitless and curios way of thinking and acting.”
“ BootB plans to bring creative talent and buyers together. It bypasses obstacles to creative communication and reaches across the world with ‘out-of-the-box’ thinking. When I established my own advertising agency at the age of twelve, even having staked a claim in notoriety, it was tough selling ideas in an adult world. I was too young to be worth listening to. The BootB concept gives new talent an audible voice. It opens doors to untapped creative talent, and to new consumer insights, enabling clients and sellers to meet in unexplored territory and introducing brands to powerful new dimensions.”
WHAT DO THEY SAY ABOUT
Richard BeightonUNICEF Geneva - Head of Fundraising Services, PSD
“BootB gave us access to a great width of different creative options that would have been impossible with a traditional agency. Usually you will be presented with 4 or 5 ideas - with BootB we had over 110! And for a global organization like ours it is great to be able consider ideas that are truly from around the world and that reflect so many different perspectives and views.”
Jérôme SaigotPeugeot Russia - Marketing Director
"BootB will certainly be for us a thrilling and innovative Marketing tool. We are convinced that, through this new marketplace, we will get access to new creative tendencies, which will quickly and timely respond to our needs. This opportunity opens doors to new talents, which Peugeot Russia, with its definitely "out of the Box" spirit, surely doesn't want to miss!"
a Creator
Now you can become
and…
Squeeze
(For a better price :)
your Brain!
& ready to hear your o.o.t.B. questions
! & ?
Thanks for attention
?
!