D E C K O F C A P A B I L I T I E S

2015

Distinguished Background

• Great Russian Nutcracker featuring 40 dancers performed 100+ times in 50+ major markets November - December 2014. Click for Video.

• Extensive media campaign brings 120,000+ patrons into theaters during Christmas season.

• Partnered with major corporations such as General Motors, IBM, Tyson Foods and Whole Foods.

• New York Times Dance Critic, Alastair Macaulay “Knockout dancer … brimful with feeling.. expansive…kids were wide-eyed with delight.”

• President Obama’s daughter performed in DC. Click for Full story ...

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Impressive National Footprint

Major markets include:

Canadian markets:

22nd season performing in US/Canada.Tour 45 states.

Moscow Ballet performs in 15 of the top 20 US Demographic Market Areas (DMAs) reaching 42.5 million households as taken from 2014 Nielsen TV ratings

• 2014 Tour of 2 companies of 40 dancers each traveling simultaneously

• Ticket prices $27.50 - $175.

AustinBaltimoreChicagoClevelandDallasDCDenverDetroitLos Angeles

MiamiMinneapolisNew YorkPhiladelphiaPhoenixSan Francisco TampaWashington

CalgaryEdmontonLethbridge

ReginaSaskatoon

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In Depth Demographics 2014

• Avg. Household income is $110k

• 43% of our buyers are working women – 53% are either retired or stay at home moms

• 61% are female

• They are more educated than the national average

• Average age is 46 years

• 25% are aged 55+

• The heart of our demo is W35-54 – have adapted to mobile, and are on social media

• 25% of our buyers are 18 to 34 years

• 1 out of 4 are millennials and young Gen Xers.

• 59% have children 0-17 at home

• Much higher percentage than the national average hold white collar jobs

• Moscow Ballet customers spend 60% of their entertainment dollars on the arts compared to 23% national average Data provided by Live Nation 2014 – Moscow Ballet Buyer Profile

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Local children Audition and Perform with Moscow Ballet

• From September through December, 8 weeks prior to each performance, auditions for children’s roles are held in select cities at partner dance schools.

• Average 60-150 girls and boys per audition accompanied by mothers, offer sponsor valuable pre-show exposure to 3500+ families.

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Proven Marketing Plan

Online• Digital campaign encompassing hyper local

publishers, integrated content, social engagement and search

• Highly optimized landing page in each market via http://www.nutcracker.com

TV/Radio• 2014 TV campaign delivered 16,000,000

impressions.• Radio - high frequency campaigns drove online traffi

and 5% sales increase.

Vehicle Wraps• Deliver 6,000,000 high impact impressions with four

buses and two 53’ trucks (35,000 miles).

Paid Advertising Budget• $450k budget includes Radio, TV, Print and Online

Print• Millions of impressions in major markets across

North America

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Prominent Event Marketing

In Theater• Distribute materials to patrons at all performances.• Install booth with samples/information.• Project logos on main curtain and address audience

from stage.

Program• Fantastic opportunity to reach every patron.• General Motors took advantage on national scale to

market Saturn L series.

Increase Store Traffic• Use Moscow Ballet stars for “Meet and Greet”

opportunities at your venues.• Drive traffic to stores with ticket contests and

personalized experiences.

Association With Family Brand• Trusted brand raised revenue for national charities

such as Marie Osmond’s Children’s Miracle Network and Outstanding MS Society.

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2014 Outstanding Reviews

New York Times

“A Christmas tale from a faraway Land of Snow and Ice”

“Real beauty…good, precise dancing… well-trained cast”

Cleveland Plain Dealer

“Bortiakova’s technical prowess was…truly great”

“Best dancing…breathtaking”

Charleston Today

“Breathtaking strength and awe-inspiring overhead lifts”

Twin Cities Daily Planet

“Captivating performance…kept the audience at the edge of their seats.”

D.C. Metro Theater Arts

“Petrichenko is a rubber-limbed human pretzel; Chumakov…a perfect sense of timing. Both sport an amazing set of abs.”

“Bortiakova and Belov dance with powerful vibrancy and emotion”

“Costumes are exquisite… works of art” D.C. Metro Theater and Arts

Denver Post

“Acclaimed dancers…treat the Great Russian Nutcracker as the spectacular, globe-spanning institution that it is.”

San Antonio Express-News

“[Dove of Peace]…a sight to behold…caused the audience to gasp in awe.”

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2014 Markets

Albany, NYAlbuquerque, NMAsheville, NCBakersfield, CABaltimore, MDBethesda, MDBirmingham, ALBowling Green, KYBuffalo, NYButte, MTCalgary, Alberta (Canada)Casper, WYCharlottesville, VAChicago, ILCleveland, OHCupertino, CADallas, TXDenver, CODetroit, MIEl Paso, TXFairfax, VAFt. Myers, FLFt. Wayne, IN

Gillette, WYGrand Junction, COGreat Falls, MTIdaho Falls, IDKalamazoo, MIKnoxville, TNLakeland, FLLawton, OKLethbridge, Alberta (Canada)Lexington, KYLos Angeles, CAMemphis, TNMiami, FLMidland, TXMinneapolis, MNMissoula, MTMontgomery, ALNew Orleans, LANew York City, NYNorth Charleston, SCPanama City, FLPhiladelphia, PAPueblo, CO

Rapid City, SDRegina, SK (Canada)Rochester, MNRochester, NYSan Antonio, TXSan Fransisco, CASan Diego, CASanta Rosa, CASarasota, FLSaskatoon, SK (Canada)Shreveport, LASioux City, IASpringfield, MOSt. Petersburg, FLSyracuse, NYTallahasee, FLTucson, AZVirginia Beach, VAWaco, TXWichita, KSWilkes Barre, PAYakima, WA

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Case Study: GMBackground• Engaged Moscow Ballet in

national sponsorship to promote launch of Saturn L-Series.

• Substanstial increase in sales following campaign, indicated in red.

Event Marketing• Access desired family audience

during each performance and youth cast audition

• Cars deployed at each venue in conjunction with branded collateral distributed 120,000 patrons.

Media• As presenting sponsor, featured

all paid media placements promoting performances.

• Between TV/Radio, Print and online, made 10 million impressions.

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Case Study: Capezio

Background• Partnered with international

apparel brand on initiative delivered sales in major/secondary markets.

Driving Store Traffic• Artists engaged fans in exclusive

events held at retail locations.• Created new interest in brand and

increased sales.

E-Retail• Included Capezio products on

nutcracker.com online store; 720,000 page views

Public Events• 2000+ attend 23 free ‘Meet the

Masters’ events.• Dancers, feet personally fitted

by Capezio Master Fitter Paul Plesh; posed for photos and demonstrated proper pointe use

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“We had a really good turn out...and everyone was really excited to meet [Svetlana]” reports Baltimore’s Artistic Costumes.

Your Company will receive:

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Experiential Event marketing rights to Moscow Ballet’s 75 cities national tour. Cities include NYC, CHICAGO, LA, DC, Philadelphia, Miami, Dallas, Denver, Minneapolis and most top 20 Markets.

Depending on level of sponsorship, your corporation’s logo could be included in Moscow Ballet’s media advertising.This may include sponsor logo in

• NBC CBS or ABC spot Network TV advertising in up to 39 cities.

• Print advertising may include the Chicago Tribune, Baltimore Sun, Denver Post.

• 100,000 playbills, web presence, a contest.

Reasons to partner with Moscow Ballet

Moscow Ballet’s average ticket price is $52. The average order size is 2.3. That’s an average commission payable to Ziosk of $17.94 per transaction.

Moscow Ballet is the largest tour of its kind. A partnership with Moscow Ballet will enable Ziosk the potential to earn incremental revenue in 45 markets across the United States.

In 2014 Moscow Ballet generated over $1 million dollars in income for its channel partners with partnerships with Amazon, AARP, GovX (military and first responders), Groupon, Living Social, and Goldstar.

An invitation to partner with Moscow Ballet’s Great Russian Nutcracker is an invitation to create a turn-key program that generates revenue.

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EDUCATION

39% 37%

24%

with no childrenwith children

41%59%

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Moscow Ballet’s Mission

Moscow Ballet brings internationally acclaimed Russian ballet to audiences across North America, while providing opportunities for fine arts enrichment and educational outreach for local communities.

The Russian company performs 100 engagements each year in U.S. and Canadian cities including most of the largest cities. Moscow Ballet’s Great Russian Nutcracker, and other classic ballet repertoire, entertains tens of thousands during the holiday season.

Moscow Ballet dancers are among the best in the world and include “Honored Artists” and laureates and winners of top awards at International Ballet Competitions around the world.

In addition to performances, Moscow Ballet’s North American platform allows Moscow Ballet to share

the renowned Russian Vaganova ballet training with local dance students in the “Dance with Us” program. “New Horizons - A Children’s Program for Life” is an intensive, interactive cultural immersion program that benefits thousands of school children. In addition Moscow Ballet presentsworkshops, master classes and auditions that develop ballet students annually.This national footprint also allows Moscow Ballet to engage in extensive partnerships with corporations and not-for-profit organizations.

With a history of raising millions of dollars over the last 20 years, Moscow Ballet’s North American tours have brought awareness and revenue to critically important organizations in the fields of cancer research, addiction treatment, AIDS treatment, and many more.

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