Mosaic 2012 launch event
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Transcript of Mosaic 2012 launch event
The book has the Print Campaigns provided by the Creative leaders in various agencies. They have selected them for being part of MOSAIC. As a special feature, each of the work has been commented upon by the Creative leaders – as to why they feel that is their best Print Work- this adds further insights into the creative approaches and expectations.
MOSAICIndia’s Best in Print, 2011
Mosaic Launch – 2012
77 campaigns 23 participating agencies
Sanjeev GoyleSenior VP, Marketing and AppliTrac, farm equipment sector, Mahindra and Mahindra
Josy PaulChairperson and Chief Creative Officer, BBDO India
UNVEILING PRECEDED BY SESSIONS
MOSAIC UNVEILING
The book was unveiled by (LtoR)Sanjeev Goyle, Sr. VP Marketing & Applitac, Mahindra & Mahindra; Girish Agarwaal, Director Dainik Bhaskar Group; Nandini Dias, COO Lodestar Universal and Josy Paul Chief Creative Officer, BBDO India
EVENT
Media Experts Meet
The book has a special section on 5 favourites from media experts Lynn De Souza, Chairman and CEO, Lintas Media Group, Chairman,
Aaaren Inititative and Director, Karishma InitiativeMallikarjun CR, CEO, Starcom Mediavest Group
PM Balkrishna, Chief Operating Officer, Allied MediaPunitha Arumugam, Director- Agency Business, Google India.
MEDIA EXPERTS
Lynn de SouzaChairman , Aaren Initiative and Director, Karishma Initiative
Mallikarjun CRCEO, Starcom MediaVest Group
PM BalakrishnaChief Operating Office, Allied Media
Punitha ArumugamDirector – Agency Business, Google India
DISCUSSION
Lynn de Souza, PM Balakrishna, Punitha Arumugam and Mallikarjun CR
Book Sample
Thank You