Morton Middelfart, TARGIT - Meeting Big Data Challenges - BI Symposium 2012
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Transcript of Morton Middelfart, TARGIT - Meeting Big Data Challenges - BI Symposium 2012
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TARGIT your decisions in fewest clicks
Meeting Big Data challenges
in Leadership with Human-
Computer Synergy.
Presented by
Dr. Morten Middelfart, CTO
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TARGIT your decisions in fewest clicks
Big Data
Data that exists in such large amounts or in such unstructured form that it is difficult to handle in the traditional data warehouse or any other type of database.
Right?
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TARGIT your decisions in fewest clicks
From Control to No Control
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TARGIT your decisions in fewest clicks
From Control to No Control
Business Intelligence (BI)
Reporting, OLAP, and data mining
on data that are under our control.
“Analytics” starts where BI ends
Typically data will not be under our
control.
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
From How
to Who
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TARGIT your decisions in fewest clicks
But also
Why
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TARGIT your decisions in fewest clicks
From Control to No Control
No control over availability
No control over quality
Tipping point for me was 2012
Twenty years of BI, I found myself doing
more Analytics of data I did not control…
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TARGIT your decisions in fewest clicks
From Control to No Control
Do you Fear
Change?
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TARGIT your decisions in fewest clicks
What is Fear?
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TARGIT your decisions in fewest clicks
What is Fear?
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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14
TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
Facts Beat Fear
#HumanComputerSynergy #FactBeatFear
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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TARGIT your decisions in fewest clicks
The OODA Loop
KPI(s)
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TARGIT your decisions in fewest clicks
The CALM Cycle
ActionStoryboard Mass-Comm.Other CommunicationWorkflow InitiationModify Cycle
ObservationDashboardsReportingAgents
OrientationAnalyticsSimulationData Mining
DecisionSearch for additionalInternal & ExternalKnowledge
KPI(s)
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TARGIT your decisions in fewest clicks
The CALM Cycle
ActionStoryboard Mass-Comm.Other CommunicationWorkflow InitiationModify Cycle
ObservationDashboardsReportingAgents
OrientationAnalyticsSimulationData Mining
DecisionSearch for additionalInternal & ExternalKnowledge
KPI(s)
Meta-Morphing
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TARGIT your decisions in fewest clicks
The CALM Cycle
ActionStoryboard Mass-Comm.Other CommunicationWorkflow InitiationModify Cycle
ObservationDashboardsReportingAgents
OrientationAnalyticsSimulationData Mining
DecisionSearch for additionalInternal & ExternalKnowledge
KPI(s)
Meta-Morphing
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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TARGIT your decisions in fewest clicks
Any number of unintegrated features
or applications will slow you down !
- or make you FAIL !
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TARGIT your decisions in fewest clicks
It’s a
War
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TARGIT your decisions in fewest clicks
It’s a War
Algorithms are already influencing
(defining) structured data
Scoring – the one number analysis
Credit Score, Klout -> Profiling
Algorithms are moving into unstructured,
uncontrolled data too…
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
Synergy between humans
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TARGIT your decisions in fewest clicks
Synergy between humans
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TARGIT your decisions in fewest clicks
Synergy between humans
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TARGIT your decisions in fewest clicks
Synergy between humans
Ideal
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TARGIT your decisions in fewest clicks
Synergy between humans and computers
Ideal
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TARGIT your decisions in fewest clicks
ActionStoryboard Mass-Comm.Other CommunicationWorkflow InitiationModify Cycle
ObservationDashboardsReportingAgents
OrientationAnalyticsSimulationData Mining
DecisionSearch for additionalInternal & ExternalKnowledge
KPI(s)
It’s a War: Human-Computer Synergy
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TARGIT your decisions in fewest clicks
ActionStoryboard Mass-Comm.Other CommunicationWorkflow InitiationModify Cycle
ObservationDashboardsReportingAgents
OrientationAnalyticsSimulationData Mining
DecisionSearch for additionalInternal & ExternalKnowledge
Ad-Hoc AgentsKPI(s)
It’s a War: Human-Computer Synergy
Desktop & Mobile Notifications
Sentinel Mining
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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TARGIT your decisions in fewest clicks
Data Available to Organization
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA Concept. In Proc. of DOLAP, pp. 97–98, 2007.
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TARGIT your decisions in fewest clicks
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA Concept. In Proc. of DOLAP, pp. 97–98, 2007.
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TARGIT your decisions in fewest clicks
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA Concept. In Proc. of DOLAP, pp. 97–98, 2007.
”Real World” Impacts
”Real World” Impacts
”Real World” Impacts
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TARGIT your decisions in fewest clicks
”Real World” Impacts
”Real World” Impacts
Sentinel Sentinel
SentinelM. Middelfart. Improving Business Intelligence Speed and Quality through the OODA Concept. In Proc. of DOLAP, pp. 97–98, 2007.
”Real World” Impacts
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TARGIT your decisions in fewest clicks
M. Middelfart. Improving Business Intelligence Speed and Quality through the OODA Concept. In Proc. of DOLAP, pp. 97–98, 2007.
Sentinel Sentinel
Sentinel
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
M. Middelfart and T.B. Pedersen. Using Sentinel Technology in the TARGIT BI Suite. PVLDB 3(2): 1629–1632, 2010.
Human-Computer Synergy
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TARGIT your decisions in fewest clicks
It’s a War
Computers can semi- or fully guard our
back
Primarily on Controlled Data
Humans can dedicate themselves more
to
Analytics on Uncontrolled Data
What do (not just my own) customers
prefer?
Which opinions are trending? Etc.
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TARGIT your decisions in fewest clicks
Big Data Analytics:
Trends, Hype,
TimeLines
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TARGIT your decisions in fewest clicks
“data is apolitical”
Marissa MayerCEO, Yahoo
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TARGIT your decisions in fewest clicks
The New Frontier:
MeatComputing
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TARGIT your decisions in fewest clicks
Meat Computing
There is still such a thing as intuition
Most companies will be sampling
MEAT will make the most
distinguishing decisions what to sample
or not to sample
#HumanComputerSynergy
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TARGIT your decisions in fewest clicks
In Conclusion…
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TARGIT your decisions in fewest clicks
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TARGIT your decisions in fewest clicks
ConclusionBusiness Intelligence (BI)
Gives ”True North” through Reporting,
OLAP, and data mining.
Can be highly automated already today!
“Analytics” starts where BI ends
Typically data will not be under our
control
therefore BIAS RULES!
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TARGIT your decisions in fewest clicks
Beat Fear …
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TARGIT your decisions in fewest clicks
Strategic
Tactical
Operational
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TARGIT your decisions in fewest clicks
… and Change the Game
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TARGIT your decisions in fewest clicks
It's more Fun to
be a Pirate than to join the navy
Steve Jobs, 1982.
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TARGIT your decisions in fewest clicks
Info and Research can be found at:
targit.com/research
Twitter: @dr_morton
#HumanComputerSynergy #FactBeatFear