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[email protected] Persuasive Technology Page 1/24
Persuasive Technology - an introduction
“… there is a remarkably good fit between the autistic mind and the digital age. For this new generation of children with autism, I anticipate that many of them will find ways to blossom, using their skills with digital technology ….”
Simon Baron-Cohen, Professor and Director of Autism Research Centre, University of Cambridge
Persuasive Technology - an introduction for psychologist
1. Introduction2. Persuasive Technology 3. Context: ASD/Selfregulation4. Questions, debate
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Some precautions – I am not qualifed
I am not a cognitive psychologist
I am not a educated ASD-teacher
I know nothing about raising and caretaking of individuals with ASD in England!
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HANDS preproject – EU-FP7 funded?
ResearchPartners• Center for Persuasive Design, Institute of communication, Aalborg University, Denmark• Department of Education, London South Bank University, England• ?ELTE University, Budapest, Hungary
Testsites• Egebakken, Aalborg, Denmark• ?Langagerskolen, Denmark• ?www.up.se, Stockholm, Sweden• ?Schools in GB• ?Autism Foundation, Hungary
Softwaredevelopment• Wirtek - Romania, • ? – Denmark
Budget and timeframe• 1-2 mill eu, 3 years
Projectmanager• Morten Aagaard Professor Per Hasle,
AAUCEO Michael Sørensen,
Egebakken
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Persuasive Technology
Persuasive Technology – how computers intentionally can change attitude or behaviour of people
”If Persuasive Technology works, can you persuade individuals with ASD to get a better life?”
Morten Aagaard
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INTERACTIVITY
Advantages of Computers as Persuaders
1. Be more persistent than human beings2. Offer greater anonymity3. Manage huge volumes of data4. Use many modalitites to influence5. Scale easily6. Go where humans cannot go or may not be
welcomeB.J. Fogg Persuasive Technology, s 7
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Credibility and userintentions are prerequistes
Succesfull Persuasion
Professionally designedPersuasive Technology
Experienced Credibility
Well understood and confirmed
userintentions
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The functional triad
Tools– increases comptencesMaking target behaviour easier to doLeading people through a processPerformning calculations or measurements that motivate
Social actors – creates personal relationsReward people with positive feedbackModelling a target behaviour or attitudeProvide social support
Media – gives access to experiencesAllowing people to explore cause-and-effect relationsProviding people with vicarious experimences that motivateHelping people to rehearse a behaviour
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Persuasive Tools
• Reduction - simplification
• Tunnelling - guidance
• Tailoring – customisation to the single individual
• Suggestion – giving new positive oppurtunities
• Self-monitoring – Performance indicators/raising selfawarenes
• Surveillance – observation by others
• Conditioning – instrumental learningB. J. Fogg, Persuasive Technology, s31-60
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Kairos – the moment
To the oppurtune moment to involve the users.B. J. Fogg: Persuasive Technology, s41
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Context: Individuals with ASD
”B.J. Fogg used methods from experimental psychology to demonstrate that computers
can change people's thoughts and behaviors in predictable ways.” http://en.wikipedia.org/wiki/B.J._Fogg
___________________________________________________
• Individuals with ASD often feel comfortable with ICT: They allow anonymous interaction, they are in control of the interaction, …
• Individuals with ASD have serious difficulties implementing instructions detached from the situation where the instructions should be used
• Individuals with ASD often lack of conzentrationproblems, memoryproblems…
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Technology and development considerations
Technology• Personal Digital Assistents• Mainstream technology(MS, C#, DB)• Standard communication possibilities• Possibilities for log
Development• Designers(teachers)
and Metadesigners(researchers)• Offering of services• Customisation possibilities
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Idea 1Prototype 1+2 - Winsor, MeMouse
Personality, Storyboard, Animation + HID
Winsor
MeMouse
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Idea 2Handy Interactive Persuasive Diary(HIPD)
• Memorysupport• Support of timeplanning - customised to their
mental level• Increase attention to problematic attittudes• Increase selfconsicousness• ?• ??
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Idea 3Theory of Mind(ToM) Simulator
• Social simulator• Userinterface - a game• Challenges in the game: variants of Sally-Ann
exercise• Challenges is adapted to the single individual
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HANDS design
Teachers HANDS
Pupils HANDS
Analysis and
estimation of the use
of HANDS
Choice of HANDS tools -
customisatino
Put in use ObserVate and
adapt
Evaluate
Introduc-tion
Making Winsor
know the pupil
Setting up persuasive
aims
Selection of
functionalites
Using
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HANDS design
Researchers HANDS
SW developers HANDS
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Core Parts of HANDS
Winsor – a social actor HIPD – Handy Interactive Persuasive Diary
+
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Functionalities
AUTONOMY Framework simular to HANDY2 occupying the machine in higher or lower extend
PlugandPlay Customizable Dialogiable
Outlook kalender in an Persuasive Manner
Aggression controller MeMouse - dialog
HANDY2 killer Storyteller On the fly storyteller and questionare
Introductory test Questionare
Memory assistent
Aggregate Storyteller and questionare
Travelplanner - the persuasive way Selvforståelses alternativ
Social actor a la Winsor Self assesment diary