Morro Bay and Port San Luis Commercial Fisheries Business Plan
Morro Bay Marketing Presentation November 8, 2012.
-
Upload
harold-roberts -
Category
Documents
-
view
216 -
download
0
Transcript of Morro Bay Marketing Presentation November 8, 2012.
![Page 1: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/1.jpg)
Morro Bay Marketing Presentation
November 8, 2012
![Page 2: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/2.jpg)
SLO County Visitor’s Guide Ad: 2013 Issue
![Page 3: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/3.jpg)
TripAdvisor.com Sponsorship PageRuns through November 2012
• 3172 page views
• 242 clicks
• 7.63% CTRLast month: 10.87% CTR
![Page 4: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/4.jpg)
TripAdvisor.com Banner Page
![Page 5: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/5.jpg)
Bay Area News Banner Ad Campaign
iPhone App: 10/1/12 – 11/1/12•130,531 impressions•435 clicks .33 % CTR
MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com
iPad App: 8/25/12 – 11/15/12•110,909 impressions•508 clicks .46 % CTR
![Page 6: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/6.jpg)
Desert Sun Banner Ad Campaign
Animated Ad:
• 16,950
impressions
• 18 clicks
• 0.11% CTR
![Page 7: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/7.jpg)
Desert Sun Banner Ad Campaign
Static Ad:
• 25,190
impressions
• 21 clicks
• 0.08% CTR
![Page 8: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/8.jpg)
Lighted Boat Parade Campaign
![Page 9: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/9.jpg)
SLO VCB AdContracted through 6/2013
![Page 10: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/10.jpg)
November E-Blast — Constant Contact
![Page 11: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/11.jpg)
Epic Oyster Tour
![Page 12: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/12.jpg)
KSBYMuseum of Natural History
![Page 13: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/13.jpg)
The TribuneTrue Brew at North Coast Spots
![Page 14: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/14.jpg)
NBC Bay AreaPost Ranch Destination Lunch
![Page 15: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/15.jpg)
Visit CAMorro Bay Beer Festival
![Page 16: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/16.jpg)
Visit CAMorro Bay Lighted Boat Parade
![Page 17: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/17.jpg)
Runner’s World
![Page 18: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/18.jpg)
News Releases in the Works
•Winter Activities in Morro Bay: November 9, 2012
•Morro Bay Photo Contest: November 10, 2012
•Morro Bay Lighted Boat Parade: November 12, 2012
•Morro Bay Winter Bird Festival: December 5, 2012
![Page 19: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/19.jpg)
Google Analytics: Total Website Visits
![Page 20: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/20.jpg)
Google Analytics: Total Page Views
![Page 21: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/21.jpg)
Google Analytics: New vs. Returning Visitors
![Page 22: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/22.jpg)
Google Analytics: Smart Phone Visitors
![Page 23: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/23.jpg)
Google Analytics: Smart Device Visitors
![Page 24: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/24.jpg)
Google Analytics: Top 10 Referring URLs
![Page 25: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/25.jpg)
Google Analytics: Top 10 Referring Cities
![Page 26: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/26.jpg)
Jackrabbit Analytics: Jackrabbit Clicks
![Page 27: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/27.jpg)
Lodging Report: Total Click Throughs
![Page 28: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/28.jpg)
TOT for 2011/12 and 2012/13
![Page 29: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/29.jpg)
Google Analytics: Added Email Addresses
Added 271new email addresses to database.
10,581 Total Addresses
![Page 30: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/30.jpg)
Morro Bay Social Media: Beer Festival
October 14 – October 20
Morro Bay Added:
• 58 Twitter followers
• 22 New Facebook likes
![Page 31: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/31.jpg)
New Facebook “Likes”
![Page 32: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/32.jpg)
Facebook Posts
![Page 33: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/33.jpg)
Facebook Posts
![Page 34: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/34.jpg)
Twitter Posts
![Page 35: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/35.jpg)
Twitter Posts
![Page 36: Morro Bay Marketing Presentation November 8, 2012.](https://reader035.fdocuments.us/reader035/viewer/2022081515/56649ea25503460f94ba57e5/html5/thumbnails/36.jpg)