MORNING STAR’S ALL-IN-ONE MOBILE APP ENHANCES CUSTOMER EXPERIENCE

Established in 1972, Morning Star Travel Service Limited (Morning

Star Travel) is one of the leading travel agencies in Hong Kong, with

15 branches in Hong Kong, Macau and Shanghai to provide hundreds

of outbound tours, F.I.T. (Free Individual Travel) and cruise packages.

Morning Star Travel has continuously received numerous industry

awards, such as “The Most Popular Korea Tour Award by Weekend

Weekly” for 8 times, “Greater China Super Brands Award 2012 by

East Week Magazine”, and the Travel Agency Gold Award 2013-2014

by U Travel.com.hk.

COMPANY PROFILEChallenges • Sustain leading market position

• Deliver new customer experience

• Reach mobile device users

Solutions• All-in-one mobile application

• Membership Bonus Point System

Value Created

• Cost-effective cloud-based membership management

computing model

U Travel Award

HOSPITALITY

ChallengesTo sustain its leading market position and deal with increasing competition, Morning Star Travel was in need of support for mobile platform development to extend its outreach to mobile device users, in addition to providing services via its existing website (www.mst.com.hk).

Reaching Customer with New ChannelWith rich experience in professional project management service, as well as expertise in enterprise solutions and mobile applications development, PCCW Solutions was selected by Morning Star Travel to support its mobile solution development; wide ranging services provided include consulting, system integration, customization, CRM, project management and demonstration. The Morning Star Travel Mobile App runs on cloud computing model,

cater future needs. This mobile app is built on the core service provided by the Membership Bonus Point System from PCCW Solutions, which is a cost-effective cloud-based membership management solution.

Information at FingertipsThe user-friendly interface makes it easy and convenient to use. It is available for download in the iTunes App Store and Android Play Store. This mobile app supports various functions, enabling the users to access a series of travel information and grasp the latest

Travel product information: tours, F.I.T packages, cruise products

Promotional offer: latest promotion, credit card promotion, all-year-round offers, coupon and gift

Membership management: special offers for Morning Star Travel members, points conversion tool

Going forward, Morning Star Travel

Hong Kong 852-2296 8818 Shanghai 86-21 6065 1788 Guangzhou 86-20 3832 0123Beijing 86-10 5732 0888

www.pccwsolutions.compccwsolutions@pccw.com

is planning to strengthen the mobile app with additional functions such as location-based service, online payment, transaction management, mobile payment solution, and travel tools, bringing the customer experience to the next level.

About PCCW Solutions

REACHING CUSTOMER WITH NEW CHANNEL

PCCW Solutions is a leading IT services company in Hong Kong and mainland China. We adopt the latest technology to help clients create business value and success in the ever-changing economic environment. We offer a wide range of services including digital solutions, IT and business process outsourcing, cloud computing, system development and solutions integration, data center hosting and managed services, e-commerce and IoT solutions. PCCW Solutions is committed to meeting customer needs to help them achieve business goals and transform digitally.

HOSPITALITY