Morning Glory Slides
Transcript of Morning Glory Slides
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 134
MORNING GLORY
Project Presentation
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 234
Group Members
Saad Usman
Mirza Sarmad Iqbal
Munib Azam
Sara Anum
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 334
Vision Of MG
Earning dollars by spendingrupees think big amp earnenormously
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 434
Mission Statement of MG
Morning Glory will consistently produceHigh Quality delicate scent tissuepapers
Morning Glory will endeavor to be the
lowest cost producer It is companyrsquos aim to achieve 35 of
the market share by the end of firstannum
Morning Glory will focus on providing ahigh standard of customer service
Morning Glory will primarily emphasison policies of staff training anddevelopment amp growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 534
What WE Offer
MG Tissues Economy Pack
MG Pocket Tissue
Role Pack
MG Hair Cover Tissues
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 234
Group Members
Saad Usman
Mirza Sarmad Iqbal
Munib Azam
Sara Anum
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 334
Vision Of MG
Earning dollars by spendingrupees think big amp earnenormously
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 434
Mission Statement of MG
Morning Glory will consistently produceHigh Quality delicate scent tissuepapers
Morning Glory will endeavor to be the
lowest cost producer It is companyrsquos aim to achieve 35 of
the market share by the end of firstannum
Morning Glory will focus on providing ahigh standard of customer service
Morning Glory will primarily emphasison policies of staff training anddevelopment amp growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 534
What WE Offer
MG Tissues Economy Pack
MG Pocket Tissue
Role Pack
MG Hair Cover Tissues
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 334
Vision Of MG
Earning dollars by spendingrupees think big amp earnenormously
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 434
Mission Statement of MG
Morning Glory will consistently produceHigh Quality delicate scent tissuepapers
Morning Glory will endeavor to be the
lowest cost producer It is companyrsquos aim to achieve 35 of
the market share by the end of firstannum
Morning Glory will focus on providing ahigh standard of customer service
Morning Glory will primarily emphasison policies of staff training anddevelopment amp growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 534
What WE Offer
MG Tissues Economy Pack
MG Pocket Tissue
Role Pack
MG Hair Cover Tissues
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 434
Mission Statement of MG
Morning Glory will consistently produceHigh Quality delicate scent tissuepapers
Morning Glory will endeavor to be the
lowest cost producer It is companyrsquos aim to achieve 35 of
the market share by the end of firstannum
Morning Glory will focus on providing ahigh standard of customer service
Morning Glory will primarily emphasison policies of staff training anddevelopment amp growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 534
What WE Offer
MG Tissues Economy Pack
MG Pocket Tissue
Role Pack
MG Hair Cover Tissues
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 534
What WE Offer
MG Tissues Economy Pack
MG Pocket Tissue
Role Pack
MG Hair Cover Tissues
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 634
Marketing Environment of MG
The Company
ndash Aiming to be theMarket Leader
ndash Focusing toincrease thecustomers
ndash Costeffectiveness
Micro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 734
Micro Environment of MG(Conthellip)
Raw Material
ndash Wood pulp wheat strawand perfume
Supplying Countries
ndash North America Europe ampFrance
Key focus on Value ChainConcept
Suppliers
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 834
Micro Environment of MG(Conthellip)
Key Competitor
Rose Petal (With over 300distributors)
Key Focus on Value Chain
Trainings amp Seminars fordistributors
Ownership PlansHiring of area marketing staff
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 934
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1034
Micro Environment of MG(Conthellip)
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1134
Micro Environment of MG(Conthellip)
Allied Bank Limited
ndash Provide Financial Support
ndash Deals all Financial Receive
amp Payment Concerns
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1234
Micro Environment of MG(Conthellip)
Electronic Media
ndash TV Radio Internet
Print Media
ndash Newspapers MagazinesBrochures Billboards amp etc
Huge Capital Invested on
Advertising by MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1334
Micro Environment of MG(Conthellip)
Tax System
ndash MG is also entitled to paytaxes
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1434
Micro Environment of MG(Conthellip)
Facilities for employees
ndash Subsidized foodentertainment facilities
bonuses allowances amphandsome salary packages
Key focus on employeepersonal growth ampdevelopment along with theorganizational growth
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1534
Marketing Environment of MG(Conthellip)
Macro Environment of MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1634
Market Segmentation for MG
GeographicSegmentation
bull Country Pakistanbull Province All 5bull Density Urban amp
Sub-urban
Demographics
Segmentation
bull Age 10 year ampabove
bull Gender Both male
amp femalebull Income 5 000 amp
more
Psychographic
Segmentation
bull Social Classes
bull Personality
BehavioralSegmentation
bull Benefits
bull User statusbull user ratesbull loyalty status
bull Readiness stagesbull Attitude towards
product
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1734
Consumer Evaluation
CulturalFactors
bull Cleanliness isnext to Godliness
bull Social Classbull Family
PsychologicalFactors
bull Motivationbull Perception
bull Learningbull Belief
PersonnelFactors
bull EconomicSituation
bull Personality
bull Occupationbull Life Style
C h a r a c t e r i s t i c s
a f f e c t i n g
c o n s u m e r b e h a
v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1834
Consumer Evaluation
B u y i n g
D e c i s i o n B e h a v i o r
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 1934
Consumer Evaluation
NeedRecognition
bullcleanliness and
hygienic issuesbullNeed fordisposablehandkerchief
InformationSearch
bullElectronic Mediaamp Print MediaAdvertisement
bullArrangingHygienic seminarsfrom doctors
Evaluationof
Alternatives
bullMonopoly of RosePetal
bullPrice amp Quality thekey factors
PurchaseDecision
bullCreating a positive
image inconsumerrsquos mind bullDifferentiatedProducts
PostPurchaseDecision
bullCreation ofFeedbackDepartment
bullDevelopingmaximumcommunicationchannels for
customers
B u y e r
D e c i s i o n
P r o c e s s
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2034
Marketing Mix for MG
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2134
Product Strategy
L e v e l s
o f P r o d u
c t
Augmented Product
TOSOLVE
HYGENIC issues
ActualProduct
CoreProduct
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2234
Product Strategy (Conthellip)
P r o d u c t C l a s s i f
i c a t i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2334
Product Strategy (Conthellip)
I n d i v i d
u a l P r o d u c t D e c i s
i o n
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2434
Pricing Strategy
The only factor of MarketingMix that generates revenues
Various Ranges of MG
Products with vide range ofprices from Rs 5 ndash Rs 500
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2534
Placement Strategy
Distribution Channels
Business MarketingChannels
DirectSales Force
Consumer MarketingChannels
WholeSellers Retailers End User
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2634
Promotion Strategy
Promotion Strategy
Identifying theTarget Audience
Buyer ReadinessStage
Choosing among theMedias
TelevisionMagazine
NewspapersRadio Cable TV
Selecting A MessageSource
Marketing Decision
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2734
Media Advertisement
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2834
Promotion Strategy (Conthellip)
M a r k e
t i n g D e c i s i o n
Advertising Decision
ObjectiveSetting
Key focus onReminding
Advertisement
BudgetSetting
First Setting theGoals amp thenestimating the
cost toaccomplishthese mile
stones
MessageExecution
EnlighteningLife
MediaDecision
1 Television
2 Magazine
3 Newspapers
4 Radio
5 Cable TV
Decision onMedia Timings
Advertisingheavily ondifferent
timings tocreate
maximumawareness
EvaluateAdvertisement
Evaluation willbe done after
the completionof initial phase
of theAdvertisement
based on
increase insales
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 2934
Corporate Portfolio Analysis ofMG
B
C G M
a t r
i x
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3034
Corporate Portfolio Analysis ofMG (Conthellip)
P
L C
S t a g e o f
M
G
MorningGlory
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3134
Recommendations ampSuggestions
Product
ndash Augmented Features
ndash Quality
ndash Packaging
Placement
ndash Applying Proper Marketing
Logistics ndash Shelf Attention
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3234
Recommendations ampSuggestions (Conthellip)
Promotion
ndash Out Door Advertisement
ndash New Promotional Tools
Mediums
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3334
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434
842019 Morning Glory Slides
httpslidepdfcomreaderfullmorning-glory-slides 3434