Morgan Freeman is dead and other big data stories
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Transcript of Morgan Freeman is dead and other big data stories
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Matthew W. Wilson, PhDHarvard UniversityUniversity of [email protected]@wilsonism
7 November 2013McKinsey & Company
Morgan Freeman is dead and other big data stories
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Morgan Freeman is dead?
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Morgan Freeman is dead?
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Morgan Freeman is dead?
not fact-checked
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Morgan Freeman is dead?
not fact-checkednot peer-reviewed
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Morgan Freeman is dead?
not fact-checkednot peer-reviewed
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@wilsonism 7
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@wilsonism 8
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 9
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 10
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 11
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 12
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 13
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The potential of these activities lies in their capacities to focus and extend attention.
@wilsonism 14
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@wilsonism 15
The potential of these activities lies in their capacities to focus and extend attention.
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@wilsonism 16
“It is not enough to simply ask, as Anderson has suggested ‘what can science learn from Google?’, but to ask how the harvesters of Big Data might change the meaning of learning, and what new possibilities and new limitations may come with these systems of knowing.”
boyd, d., & Crawford, K. (2012). Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon. Information, Communication & Society, 15(5), 662-679. doi: 10.1080/1369118X.2012.678878
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@wilsonism 17
It is not enough to simply ask, as Anderson has suggested ‘what can science learn from Google?’, but to ask how the harvesters of Big Data might change the meaning of learning, and what new possibilities and new limitations may come with these systems of knowing.
Big data rewires both how we know and the significance of that learning process.
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@wilsonism 18
It is not enough to simply ask, as Anderson has suggested ‘what can science learn from Google?’, but to ask how the harvesters of Big Data might change the meaning of learning, and what new possibilities and new limitations may come with these systems of knowing.
Big data rewires both how we know and the significance of that learning process.
Big data marks the establishment of who stands to benefit from this process.
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@wilsonism 19
Big data
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@wilsonism 20
Big data
volunteered and not
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@wilsonism 21
Big data
volunteered and not
ambient and not
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@wilsonism 22
Big data
volunteered and not
ambient and not
firehose and not
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@wilsonism 23
Big data
volunteered and not
ambient and not
firehose and not
social media
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@wilsonism 24
Big data
volunteered and not
ambient and not
firehose and not
< - - - - - - - - - - - - - - social media
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@wilsonism 25
I argue that we should lean more on the notion
that social media are phenomena
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@wilsonism 26
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
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@wilsonism 27
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
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@wilsonism 28
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
THE
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@wilsonism 29
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
THENEXT
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@wilsonism 30
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
THENEXT
BIG
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@wilsonism 31
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
THENEXT
BIGTHING
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@wilsonism 32
I argue that we should lean more on the notion
that social media are phenomena
and less on the notionthat social media are evidence of phenomena.
to situate the shifting conditions of knowledge, amid the rush toward big data as
THENEXT
BIGTHING
totes omg
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@wilsonism 33
[ NOTE ]
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@wilsonism 34
[ NOTE ]
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@wilsonism 35
[ NOTE ]
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@wilsonism 36
[ NOTE ]
1 advertising
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@wilsonism 37
[ NOTE ]
1 advertising2 rare geotags
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@wilsonism 38
[ NOTE ]
1 advertising2 rare geotags3 terms/conditions
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@wilsonism 39
[ NOTE ]
1 advertising2 rare geotags3 terms/conditions4 analytics for hire
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@wilsonism 40
1 advertising2 rare geotags3 terms/conditions4 analytics for hire
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Sponsored Post
@wilsonism 41
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Sponsored Post
@wilsonism 42
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to create opportunities for consumption
@wilsonism 43
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to create opportunities for consumption
@wilsonism 44
to add legitimacy to their corporate values
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to create opportunities for consumption
@wilsonism 45
to add legitimacy to their corporate valuesto showcase the hegemony of Twitter as a primary technique for the distribution of thoughts and observations
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directing attention
@wilsonism 46
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directing attention
@wilsonism 47
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directing attentional
@wilsonism 48
investigating
controls
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@wilsonism 49
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@wilsonism 50
partiality and commercialization
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@wilsonism 51
partiality and commercialization
not mere observers or utilizers
but promoters
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We Are The 1%
@wilsonism 52
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We Are The 1%
@wilsonism 53
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We Are The 1%
@wilsonism 54
only around one percent
of tweets are geotagged
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@wilsonism 55
only around one percent
of tweets are geotagged
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@wilsonism 56
representational?
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@wilsonism 57
represensational
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@wilsonism 58
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@wilsonism 59
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@wilsonism 60
Can we recover a representational approach that invites more questioning, more investment in the subject?
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I Agree
@wilsonism 61
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@wilsonism 62
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@wilsonism 63
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@wilsonism 64
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@wilsonism 65
“We call these recommendations shared endorsements…”
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@wilsonism 66
“We call these recommendations shared endorsements…”
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@wilsonism 67
“We call these recommendations shared endorsements…”
I Agree
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@wilsonism 68
“We call these recommendations shared endorsements…”
I Agree
strategic publicity
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@wilsonism 69
“We call these recommendations shared endorsements…”
I Agree
strategic publicity
holding hostage
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@wilsonism 70
“We call these recommendations shared endorsements…”
I Agree
strategic publicity
holding hostage
signals a new political economy.
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Analytics™
@wilsonism 71
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Something one does has become a thing one buys.
@wilsonism 72
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Something one does has become a thing one buys.
@wilsonism 73
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@wilsonism 74
data analysts
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@wilsonism 75
data analysts
smart cities
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@wilsonism 76
data analysts
smart citiesubiquitous health monitoring systems
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@wilsonism 77
data analysts
smart citiesubiquitous health monitoring systems
real-time global brand nurturing
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@wilsonism 78
data analysts
smart citiesubiquitous health monitoring systems
real-time global brand nurturinggeointelligence and security
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@wilsonism 79
data analysts
smart citiesubiquitous health monitoring systems
real-time global brand nurturinggeointelligence and security
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Analytics™ enacts a narrowing of what is meant by analysis, just as it places limitations on the types of data that are permissible.
@wilsonism 80
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Analytics™
@wilsonism 81
surging commodification of method
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Analytics™
@wilsonism 82
surging commodification of methodto what we pay attention
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Analytics™
@wilsonism 83
surging commodification of methodto what we pay attentionconditions the mechanics of those attentional systems
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Analytics™
@wilsonism 84
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* * *
@wilsonism 85
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reinforces < > rework
@wilsonism 86
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@wilsonism 87
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@wilsonism 88
contingencies ofknowledge-in-formation
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@wilsonism 89
‘Nice map, but…’
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@wilsonism 90
destabilize our neutral vantage pointon the utilization of social media as big data
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@wilsonism 91
thank you