Moreland City Council: Household Survey 2013 · Web viewBase: All households answering 2011...

Danielle Jenner & Erin Roberts

Market Solutions

06/03/2014

Ref: 2722

Moreland City Council: Household Survey 2013

Moreland City Council: Household Survey 2013i

TABLE OF CONTENTS

1 INTRODUCTION 1

1.1 METHODOLOGY 11.2 DATA ANALYSIS 21.3 INTERPRETING A SIGNIFICANT DIFFERENCE 2

2 DEMOGRAPHIC PROFILE 3

3 HEALTH AND WELLBEING 11

4 EMPLOYMENT AND EDUCATION 17

5 TRANSPORT 24

6 COMMUNICATION 30

7 HOUSEHOLD FINANCES 39

8 CARING AND VOLUNTEERING 43

9 GAMBLING BEHAVIOUR 46

10 COMMUNITY SERVICES 48

11 LOCAL RETAIL TRADE 55

12 PRIORITY AREAS - LOCAL FACILITIES, INFRASTRUCTURE & SERVICES 58

13 CHANGES FOR THE ENVIRONMENT 64

Appendices:

Appendix 1: The 2013 Moreland Household Survey questionnaire

Appendix 2: Cross-tabulations – Individuals data (see separate volume)

Appendix 3: Cross-tabulations – Household data (see separate volume)

Appendix 4: Cross-tabulations – Key demographic data, with significance testing (see separate volume)

Moreland City Council: Household Survey 2013ii

TABLE OF FIGURES

FIGURE 1: GEOGRAPHIC COVERAGE (UNWEIGHTED AND WEIGHTED DATA)...........................................................................2FIGURE 2: GENDER AND AGE........................................................................................................................................4FIGURE 3: COUNTRY OF BIRTH AND LANGUAGE SPOKEN AT HOME......................................................................................4FIGURE 4: DURATION OF RESIDENCE IN AUSTRALIA...........................................................................................................5FIGURE 5: OTHER COUNTRIES OF BIRTH - TOP 10............................................................................................................5FIGURE 6: OTHER LANGUAGES SPOKEN AT HOME - TOP 10...............................................................................................5FIGURE 7: LITERACY....................................................................................................................................................6FIGURE 8: ATSI STATUS, ETHNICITY AND FAITH................................................................................................................7FIGURE 9: DISABILITY STATUS.......................................................................................................................................8FIGURE 10: ASSISTANCE REQUIRED FOR DISABILITY...........................................................................................................8FIGURE 11: HOUSEHOLD STRUCTURE.............................................................................................................................9FIGURE 12: WEEKLY GROSS INCOME............................................................................................................................10FIGURE 13: GENERATIONS OF FAMILY..........................................................................................................................10FIGURE 14: PRIVATE HEALTH INSURANCE......................................................................................................................12FIGURE 15: HEALTH CARE CARD..................................................................................................................................12FIGURE 16: GENERAL HEALTH LEVEL............................................................................................................................12FIGURE 17: PHYSICAL EXERCISE...................................................................................................................................13FIGURE 18: BARRIERS TO IMPROVING HEALTH AND WELL-BEING........................................................................................13FIGURE 19: FREQUENCY OF EATING FAST FOODS AND TAKEAWAY MEALS...........................................................................14FIGURE 20: FREQUENCY OF EATING FRUIT AND VEGETABLES............................................................................................14FIGURE 21: PARTICIPATION IN COMMUNITY GROUPS......................................................................................................15FIGURE 22: PARTICIPATION IN RECREATION, EXERCISE AND/OR SPORTING ACTIVITIES............................................................16FIGURE 23: EMPLOYMENT STATUS...............................................................................................................................18FIGURE 24: HOME BASED BUSINESSES.........................................................................................................................18FIGURE 25: OCCUPATION...........................................................................................................................................19FIGURE 26: INDUSTRY OF EMPLOYMENT.......................................................................................................................20FIGURE 27: EMPLOYMENT LOCATION...........................................................................................................................21FIGURE 28: HIGHEST QUALIFICATION...........................................................................................................................21FIGURE 29: FIELD OF STUDY OF HIGHEST QUALIFICATION.................................................................................................22FIGURE 30: STUDY STATUS.........................................................................................................................................22FIGURE 31: EDUCATIONAL INSTITUTION CURRENTLY ATTENDED.........................................................................................23FIGURE 32: LOCATION OF EDUCATIONAL INSTITUTION.....................................................................................................23FIGURE 33: MODE OF TRANSPORT TO WORK................................................................................................................25FIGURE 34: TRAVEL TIME TO WORK............................................................................................................................25FIGURE 35: MODE OF TRANSPORT TO STUDY................................................................................................................26FIGURE 36: TRAVEL TIME TO STUDY.............................................................................................................................26FIGURE 37: BICYCLE OWNERSHIP.................................................................................................................................26FIGURE 38: BICYCLE USAGE NOT RELATED TO WORK/STUDY...........................................................................................27FIGURE 39: PUBLIC TRANSPORT USAGE NOT RELATED TO WORK/STUDY............................................................................27FIGURE 40: DISTANCE FROM PUBLIC TRANSPORT...........................................................................................................28FIGURE 41: ASPECTS THAT DISCOURAGE PUBLIC TRANSPORT USE......................................................................................28FIGURE 42: MOTOR VEHICLE OWNERSHIP.....................................................................................................................29FIGURE 43: INTERNET ACCESS.....................................................................................................................................32FIGURE 44: INTERNET USAGE......................................................................................................................................32FIGURE 45: INTERNET CONNECTION.............................................................................................................................33FIGURE 46: INTERNET USAGE......................................................................................................................................33FIGURE 47: SOCIAL MEDIA TOOLS...............................................................................................................................34FIGURE 48: FREQUENCY OF SOCIAL MEDIA USE.............................................................................................................34FIGURE 49: MEDIA FORMS MOST REGULARLY USED.........................................................................................................35FIGURE 50: FREQUENCY OF READERSHIP – MORELAND LEADER NEWSPAPER.......................................................................35FIGURE 51: FREQUENCY OF READERSHIP – CITY NEWS PAGE............................................................................................36FIGURE 52: ACCESSING COUNCIL SITES.........................................................................................................................36FIGURE 53: PREFERRED COMMUNICATIONS METHODS....................................................................................................37FIGURE 54: COUNCIL COMMUNICATION PREFERENCE......................................................................................................38FIGURE 55: CURRENT HOME OWNERSHIP STATUS...........................................................................................................40

Moreland City Council: Household Survey 2013iii

FIGURE 56: HOME LOAN REPAYMENT/RENT PAYMENT...................................................................................................40FIGURE 57: FINANCIAL STRESS FROM HOME LOAN REPAYMENT/RENT PAYMENT.................................................................41FIGURE 58: FOOD SECURITY – TOTAL...........................................................................................................................41FIGURE 59: FOOD SECURITY BY SUBURB.......................................................................................................................42FIGURE 60: CARING RESPONSIBILITIES - TOTAL...............................................................................................................44FIGURE 61: CARING RESPONSIBILITIES BY SUBURB..........................................................................................................44FIGURE 62: CARING RESPONSIBILITIES – HOURS PER WEEK...............................................................................................44FIGURE 63: VOLUNTEERING - TOTAL.............................................................................................................................45FIGURE 64: VOLUNTEERING BY SUBURB.......................................................................................................................45FIGURE 65: VOLUNTEERING – HOURS PER MONTH..........................................................................................................45FIGURE 66: GAMING PENETRATION.............................................................................................................................47FIGURE 67: GAMING VENUE.......................................................................................................................................47FIGURE 68: CHILD CARE............................................................................................................................................50FIGURE 69: CHILDREN’S SERVICES................................................................................................................................50FIGURE 70: YOUTH SERVICES......................................................................................................................................51FIGURE 71: COMMUNITY SUPPORT SERVICES.................................................................................................................51FIGURE 72: RECREATIONAL AND LEISURE......................................................................................................................52FIGURE 73: RECREATIONAL AND LEISURE – REASONS DON’T REQUIRE SERVICES....................................................................52FIGURE 74: ARTS & CULTURE.....................................................................................................................................53FIGURE 75: AGED AND DISABILITY SERVICES..................................................................................................................54FIGURE 76: SHOPPING LOCALITIES – LOCAL CENTRES.......................................................................................................56FIGURE 77: SHOPPING LOCALITIES – SUB-REGIONAL AND REGIONAL CENTRES......................................................................56FIGURE 78: ONLINE SHOPPING....................................................................................................................................57FIGURE 79: AREAS FOR IMPROVEMENT OR DEVELOPMENT – FACILITIES AND INFRASTRUCTURE...............................................60FIGURE 80: AREAS FOR IMPROVEMENT OR DEVELOPMENT – FACILITIES AND INFRASTRUCTURE – TOP 10 BY SUBURB...............61FIGURE 81: AREAS FOR IMPROVEMENT OR DEVELOPMENT – COUNCIL SERVICES...................................................................62FIGURE 82: AREAS FOR IMPROVEMENT OR DEVELOPMENT – COUNCIL SERVICES - TOP 10 BY SUBURB...................................63FIGURE 83: CHANGES FOR THE ENVIRONMENT...............................................................................................................66FIGURE 84: ACTIVITIES CARRIED OUT IN CONSIDERATION OF THE ENVIRONMENT...................................................................66FIGURE 85: SOURCES OF RECYCLING INFORMATION........................................................................................................67FIGURE 86: BIN CAPACITY UTILISED AT COLLECTION........................................................................................................67Figure 87: Disposal of household items................................................................................................................67

Moreland City Council: Household Survey 2013iv

THIS PAGE IS INTENTIONALLY BLANK


1 INTRODUCTION

Market Solutions was commissioned by Moreland City Council in late 2013 to undertake a survey of households located in the Moreland City Council area. The aim of the survey was to collect demographic and socio-economic information on people living in the area that would provide Moreland City Council with an up-to-date snapshot of the local population. The survey is intended to act as the Council’s source of data on the community for inter-censal years and assist in its service planning.

This report has been prepared to provide a summary of the key findings from the survey for the total residential population of the Moreland City Council including a discussion of any variations between suburbs. Where appropriate, comparisons have been made with results from the 2011 Household Survey also undertaken by Market Solutions, as well as figures from the 2011 Australian Bureau of Statistics Census of Population and Housing.

1.1 Methodology

The survey was undertaken via one of two methods: a hard copy questionnaire or an online questionnaire which are included at Appendix 1. Participants were recruited using a telephone approach to obtain participant agreement from individual households. Once agreement was received, the participant was asked for their preferred method of completion. Those who chose the hard copy method were sent a questionnaire by mail with a reply paid envelope for return, whilst those who chose online were emailed a link to the online survey. Reminder calls were made to those who had not returned/ completed the questionnaire within the agreed timeframe.

The sample for telephone placement was divided into suburbs with quotas to ensure that questionnaire distribution was conducted evenly across the Municipality. An over-representation of smaller suburbs was undertaken to enable results to be summarised more reliably at this level.

A total of 1,102 completed household surveys were returned (697 via mail and 405 online). The completed questionnaires included information on 2,556 individuals residing in these households. Figure 1 shows the number of completed questionnaires received for both the 2011 and 2013 Household Survey.


Figure 1: Geographic Coverage (Unweighted and Weighted Data)Q.53 What suburb is this household in?

Base: All householdsQuestionnaires Households

(unweighted data) (weighted data) No. % No. % No. % No. %SUBURB 2011 2013 2011 2013

Glenroy 95 8.0 68 6.2 7,250 12.6 7,954 12.6Fawkner 94 7.9 92 8.3 4,431 7.7 4,763 7.6Oak Park 111 9.3 103 9.3 2,172 3.8 2,405 3.8Hadfield 117 9.8 107 9.7 2,262 3.9 2,355 3.7

Gowanbrae/ Tullamarine 70 5.9 55 5 746 1.3 1,042 1.7Pascoe Vale 96 8.1 85 7.7 5,811 10.1 6,452 10.2

Pascoe Vale South 113 9.5 104 9.4 3,685 6.4 3,828 6.1Coburg 90 7.6 100 9.1 9,346 16.2 10,250 16.3

Coburg North 101 8.5 87 7.9 2,569 4.5 2,475 3.9Brunswick 101 8.5 85 7.7 9,274 16.1 10,311 16.4

Brunswick East/ Fitzroy North 99 8.3 119 10.8 3,942 6.9 4,682 7.4Brunswick West 101 8.5 97 8.8 6,037 10.5 6,546 10.4

Total 1,188 100 1,102 100 57,525 100 63,063 100

1.2 Data Analysis

The data is analysed at the level of the individual and the household depending on the nature of the question. Cross tabulations by suburb are provided in Appendix 2 for questions regarding individual characteristics and Appendix 3 for questions relating to the household as a whole.

The data has been weighted by suburb representing the number of households or individuals residing in the City of Moreland as appropriate.

1.3 Interpreting a Significant Difference

A significance test shows how likely it is that any difference seen between two values reflects a real difference in the population and not just a chance difference in the sample.

When it is indicated that a value is statistically significantly different at the .05 level of significance, it means there is only a 5% chance that the observed discrepancy is a spurious occurrence rather than a genuine difference. In other words, to say that a difference is statistically significant or statistically detectable is to say that the observed result cannot reasonably be attributed to random variation alone. Also, a difference has been established fairly conclusively but no judgement has been made as to the practical importance of the declared difference.

In some instances in this report, a significance test is used to compare the results of 2013 survey with those from the 2011 survey. A statistically significant change is indicated by a (or blue text) for an increase and a (or red text) for a decrease.


2 DEMOGRAPHIC PROFILE

This section covers:

Gender (Q.1) Age (Q.2) Country of birth (Q.4) Period of residence in Australia (Q.5) Language (Q.6) Literacy (Q.7) Aboriginal or Torres Strait Islander status (Q.8) Faith (Q.9) Sexual identity (Q.10) – New question in 2013 Length of time at address (Q.11) Disability status (Q.19, Q.20) Personal income (Q.52) Household structure (Q.67, Q.68) House type (Q.69, Q70)

Key Results (see Figures 2 to 13):

The 2013 survey reveals an ageing profile in Moreland with significant increases in the older age groups of 46 years or older (55% in 2013 up from 48% in 2011).

The 2013 survey indicates an increase in overseas born residents (26% in 2013 up from 23% in 2011).

The ethnic groups individuals most commonly identified themselves with were Italian, Greek, Lebanese, Maltese, Sri Lankan, Indian and German.

More residents in 2013 self-identified as speaking, reading and understanding English very well (86% up from 83% in 2011). A total of 4% self-identified their English skills at the lower levels of “not well” or “not at all”.

0.7% of individuals identified themselves as an Aboriginal or Torres Strait Islander (no change since 2011).

Approximately one-quarter of individuals have a permanent or long term disability. Of those individuals with a disability 29% require assistance (up from 24% in 2011).

43% of households were families with children and a further 22% were couples without children (no change since 2011).

About half of all households have one generation living in the household (54% down from 60% in 2011) with a corresponding increase in two generation households.

Suburb Variations (see appendices)

An older age profile is particularly apparent in the suburb of Hadfield where 55% of all individuals profiled by the Household Survey were aged over 60 years. Other suburbs with an above average proportion of residents aged over 60 years include Glenroy (45%), Oak Park (42%) and Fawkner (40%).

There is a higher proportion of residents born overseas in Fawkner (46%), Coburg North (36%) and Hadfield (32%). In contrast, Oak Park, Pascoe Vale, Pascoe Vale South and Brunswick have the highest proportion of Australian-born residents.


Figure 2: Gender and AgeQ.1 What is the person’s gender?Q.2 What was the person’s age last birthday?Q.10 Does the person identify as...?

Base: All individuals answering 2011 Census 2011 Survey 2013 Survey

Significant difference

(between waves) % % % GENDER (Q.1) (n=2,785) (n=2,552)

Male 49 47.1 47.3 -Female 51.0 52.9 52.6 -

Transgender* - 0.1 -Intersex* - 0.0 -

AGE (Q.2) (n=2,734) (n=2,467)

0-4 years 6.5 5.4 3.9

5-12 years 8.0 9.3 9.2 -13-19 years 6.5 6.4 7.3 -20-35 years 29.8 12.9 10.2

36-45 years 15.4 18.1 14.1

46-60 years 15.8 22.5 26.4

61-75 years 10.2 14.6 17.5

76 years and over 7.8 10.8 11.3 -

SEXUAL IDENTITY^ (Q.10) (n=0) (n=2,238) Heterosexual NA - 96.1 -

Gay NA - 1.8 -Lesbian NA - 1.0 -

Bisexual NA - 0.3 -Other NA 0.8

Prefer not to answer NA - 0.0 -* New categories added in 2013^ New question in 2013

Figure 3: Country of Birth and Language Spoken at HomeQ.4 In which country was the person born?Q.6 Does the person speak a language other than English at home?

Base: All individuals answering 2011 Census 2011 Survey 2013 Survey

Significant difference(between

waves) % % % COUNTRY OF BIRTH (Q.4) (n=2,748) (n=2,556)

Australia 60.1 77.4 74.4

Total Overseas Born 39.9 22.6 25.6

LANGUAGE AT HOME (Q.6) (n=2,742) (n=2,504) Language other than English at home 44.8 21.9 21.3 -

English only at home 55.2 78.1 78.7 -


Figure 4: Duration of Residence in AustraliaQ.5 How long has the person lived in Australia?

Base: Respondents not born in Australia

2011 Survey 2013 Survey Significant difference(between

waves)(n=608) (n=560)

% % Less than 1 year 1.8 0.9 -

1 to less than 5 yrs 4.3 4.0 -5 to less than 10 yrs 8.3 5.6 -

10 years or more 85.6 89.5

Figure 5: Other Countries of Birth - Top 10Q.4 In which country was the person born?

Base: All individuals answering2011 2013

(n=2,726) (n=2,556)

Italy 4.0 5.2

United Kingdom 3.4 3.2Greece 1.1 1.5

New Zealand 1.4 1.2Lebanon 0.7 1.1

Malta 1.0 1.0Sri Lanka 0.3 0.8

United States 1.1 0.6India 0.9 0.6

Germany 0.6 0.5Poland 0.7 0.1

Figure 6: Other Languages Spoken at Home - Top 10Q.6 Does the person speak a language other than English at home?

Base: Speak a language other than English at home

2011 2013(n=572) (n=532)

% %Italian 32.0 41.5Greek 17.5 14.0Arabic 6.0 10.9

Maltese 4.6 2.1German 3.5 3.9

Urdu 3.0 3.4Sinhala 0.4 3.3

Mandarin 0.5 2.5French 2.4 1.6

Spanish 3.1 1.5


Figure 7: LiteracyQ.7 Can the person speak, read and understand English…?


Figure 8: ATSI Status, Ethnicity and FaithQ.8 Does the person identify as an Aboriginal or Torres Strait Islander?Q.9 Which faith does the person identify with?

Base: All answering 2011 Census 2011 Survey 2013 Survey

Significant difference

(between waves) % % % ATSI STATUS (Q.8) (n=2,759) (n=2,528)

Yes 0.5 0.4 0.7 -No 99.5 99.6 99.3 -

FAITH (Q.9) (n=2,725) (n=2,487)Catholic 36.0 37.9 38.4 -Anglican 5.9 9.2 7.7 -

Uniting Church (UCA) 2.1 5.4 3.4

Orthodox 8.8 4.9 4.7 -Other Christian 4.8 4.9 7.9

Islam 10.1 2.7 2.9 -Buddhism 2.5 0.8 0.7 -Hinduism 2.6 0.6 0.3 -

Other 2.4 2.0 2.3 -No faith identified 24.7 31.7 31.8 -


Figure 9: Disability Status Q.19 Does the person have a permanent or long term disability?

Figure 10: Assistance Required for DisabilityQ.20 Does the person require assistance for the disability?

% require at least one form of assistance:2011 – 24.0%2013 – 28.5%

% have at least one disability:2011 – 23.5%2013 – 25.1%


Figure 11: Household StructureQ11. How long has the person lived at this address?Q.67 How would you describe your household structure?Q.69 How would you describe the type of home your household lives in?Q.70 How many bedrooms does your home have?

Base: All households answering 2011 Census 2011 Survey 2013 Survey

Significant difference(between

waves) % % % LENGTH OF TIME AT ADDRESS (Q.11) (n=2,778) (n=2,542)

Less than 1 year NA 5.3 2.6 -1 to less than 5 years NA 18.7 14.4 -

5 to less than 10 years NA 20.7 19.3 -10 years or more NA 55.3 63.6

HOUSEHOLD STRUCTURE (Q.67) (n=1141) (n=1071)

Sole person 25.8 24.1 22.1 -Couple only, no children 23.3 24.1 27.7 -

2 parent family with children 27.3 37.1 36.2 -1 parent family with children 9.4 6.2 6.6 -

Other family 6.4 5.2 4.0 -Group/ shared household 7.8 3.3 3.5 -

HOUSEHOLD TYPE (Q.69) (n=1149) (n=1077)

Separate house 63.3 67.7 66.9 -Semi-detached, row or terrace house, townhouse etc.:

One storey NA 14.3 15.0 -Two or more storeys NA 8.4 9.5 -

Flat, unit or apartment: NA In a one or two storey block NA 7.2 5.4 -

In a three storey block NA 0.5 0.7 -In a four or more storey block NA 0.7 1.3 -

Attached to a house NA 0.7 0.3 -Other dwelling:

Caravan, cabin, houseboat NA 0.0 0.0 -Improvised home, tent, sleep out NA 0.0 0.0 -

House or flat attached to a shop, office etc. NA 0.5 1.0 -

NUMBER OR BEDROOMS (Q.70) (n=1153) (n=1082) None (e.g. studio/ bedsit) NA 0.6 0.1 -

One 6.9 3.3 3.6 -Two 30.5 26.7 26.5 -

Three 43.2 51.6 52.9 -Four 11.4 16.3 14.1 -

Five or more 2 1.5 2.8


Figure 12: Weekly gross incomeQ.52 What is the person's gross (pre-tax) income from all sources per week, including pensions and allowances?

Figure 13: Generations of FamilyQ.68 How many generations of family live in the household?

*New category in 2013


3 HEALTH AND WELLBEING


Private health insurance (Q.12) Health care card (Q.13) General health level (Q.14) Engagement in physical exercise (Q.15) Barriers to improving health & wellbeing (Q.16) Eating habits (Q.17, Q.18) – New questions in 2013 Participation in community groups (Q.21) Participation in recreation & exercise and arts & cultural activities (Q.22, Q.23)


Self-reported general health levels are generally positive with 66% of individuals rating their health as excellent or very good. However, 12% of individuals rated their health as fair or poor.

65% of residents have private health insurance (up from 61% in 2011) and 28% hold a health care card.

The majority of individuals aged over 5 years, engage in physical activity for 30 minutes or more at least once per week (82%). Many residents exercise regularly, with 26% reporting that they exercise daily (down from 30% in 2011), and a further 31% exercising 3 times per week or more.

The most common form of physical activity of 30 minutes or more is walking (52% down from 59%), followed by cycling/bike riding (20%), gym (12%) and swimming (18%).

The key barrier for residents to improving their health and well-being is not having enough time (30%), including working too many hours (16%). Self-motivation also appears to be a barrier to improved health and well-being with 12% saying that they are ‘lazy/can’t be bothered’.

57% (up from 52%) of individuals reported that they participate in community groups, the most common being sports clubs (17%), gym/exercise groups (17 up from 11%), arts & cultural groups (8%), volunteer/welfare groups (8%) and religious groups (7%).

65% of residents (up from 57%) reported that they engage in arts and cultural activities, including visiting attending festivals (37%), visiting galleries/museums (37%) and attending live music (30% up from 20%).


Private health insurance is more prevalent in Oak Park (74%), Gowanbrae/Tullamarine (85%) and Pascoe vale South (81%) and significantly less prevalent in Hadfield (45%), Fawkner (52%) and Coburg North (47%).

A higher than average proportion of residents hold a health care card in Fawkner (50%), Hadfield (45%), Glenroy (39%) and Coburg North (35%).

Least likely to describe their health as excellent were residents of Hadfield (12%) followed by Glenroy (26%), Fawkner (26%) and Oak Park (28%). In contrast, residents in Coburg (40%), Brunswick (43%) and Brunswick West (40%) were more likely to rate their health as excellent.

Least likely to exercise daily were residents from Fawkner (14%) and Pascoe Vale (19%) compared with residents from Brunswick (33%) and Brunswick East/Fitzroy Nth (33%).


Figure 14: Private Health Insurance Q.12 Does the person have private health insurance?

Figure 15: Health Care Card Q.13 Does the person hold a health care card?

Figure 16: General Health Level Q.14 How would the person describe their general health level?


Figure 17: Physical ExerciseQ.15 How often does the person engage in physical exercise of 30 minutes or more?


Figure 18: Barriers to improving health and well-beingQ.16 What, if any, are the barriers to improving the person's health and well-being and participating in exercise?

Base: All answering 2011 (n=2449)

2013 (n=2411)

% %Not enough time 29.2 29.7

Work too many hours 15.7 16.0Lazy/ can't be bothered 12.8 11.8

Injury or illness* - 11.2Currently unfit* - 6.9

Disability* - 6.2Weather 10.9 6.2

Too expensive* - 6.2Poor diet (e.g. not enough fruit and vegies) 7.5 5.1

Weight makes it difficult* - 3.3Inconvenient location* - 2.0

Not permitted by health practitioner* - 1.3Age 1.3 1.2

Other 1.6 1.1Nothing in particular 39.1 17.9

Not applicable* - 19.0 *New category in 2013

% exercise at least weekly:2011 – 80.6%2013 – 81.6%


Figure 19: Frequency of Eating Fast Foods and Takeaway MealsQ.17 How often does the person eat foods such as chips, French fries, burgers, pizza, fried chicken or takeaway meals? ^

^New question in 2013

Figure 20: Frequency of Eating Fruit and VegetablesQ.18 How often does the person eat two serves of fruit and five serves of fresh vegetables?^


% fast food at least weekly:32.2%

% fruit and vegetables at least weekly:94.0%


Figure 21: Participation in Community GroupsQ.21 Does the person participate in any community groups?


2013 (n=2475)

% %Sports clubs 15.0 17.1

Gym or exercise 11.3 16.7

Arts & cultural 5.6 8.3

Volunteer/welfare 6.9 7.8

Religious groups 8.6 7.3

Kid’s playgroups 5.2 4.4

Senior citizens 3.4 3.6

Mother’s groups 4.9 3.6

Adult learning* 5 3.4

Community support 3.9 3.4

Environmental 2 2.5

Service clubs 1.7 2.1

Political parties 1.4 2.1

Nationality groups 1 2.1

Guides/ scouts* 1 1.6

Youth activity groups 1.1 1.1

Local and family history* 3.3 0.6

Gay, lesbian, bisexual, transgender or intersex groups* 2 0.6

Schools groups/ Council 0.9 0.6

Other 2.3 2.1

Don't participate in any community groups 48.3 42.8

*New category to this question in 2013 BUT previously asked under a different question “What are the recreation, leisure, arts or cultural activities the person usually participates in?”


Figure 22: Participation in Recreation, Exercise and/or Sporting Activities Q.22 What are the recreation, exercise and/or sporting activities the person usually participates in?


2013 (n=2507)

% %Walking (streets, parks) 58.9 51.9

Cycling/ bike riding 21.3 20.2Swimming 17.5 18.2

Gym 11.1 11.8Exercise in a park 12.7 9.1

Running 8.7 8.2Group fitness classes* - 6.6Yoga/ Pilates/ Tai Chi 8 6.5

Dancing 6.7 5.2Golf 3.7 5.2

Soccer 4.5 4.6Tennis 4.5 4.0

Basketball 2.6 3.0Australian rules (playing) 1.8 2.8

Cricket 3.4 2.6Lawn bowls 1.5 1.9

Netball 2 1.5Skateboarding/ BMX 1.3 1.3

Athletics 1.9 1.0Boot camp/ outdoor fitness* - 0.8

Badminton 0.3 0.3Other sport (playing) 5.4 3.9

Other activity 5.8 8.1None of these 14.2 15.4


Participation Arts and/or Cultural ActivitiesQ.23 What are the arts and/or cultural activities the person usually participates in?


2013 (n=2467)

% %Attending festivals 36.5 37.1

Visiting galleries/museums 40.1 36.7Attending live music 19.9 30.0

Attending other performing arts (e.g. dance, circus)* - 21.0Other 4 8.4

None of these 42.9 35.3 *New category in 2013


4 EMPLOYMENT AND EDUCATION


Employment status (Q.33) Home-based businesses (Q.34) Occupation (Q.35) Industry of employment (Q.36) Employment location (Q.37) Highest qualification (Q.40) Field of study (Q.41) Education status (Q.42) Educational institution (Q.43) Study location (Q.44)

Key results (see Figures 23 to 32):

49% of residents are in paid employment, 19% are retired (up from 15%), 4% are involved in home duties, 21% are students (including 5% preschool), 2% are unemployed and 4% are on a disability or other pension.

Key occupations amongst those in paid employment were professionals (41%), managers (14%), clerical & administrative (9%) and community & personal service (9%).

Key industries amongst workers were health care & social assistance (16% down from 28%), education and training (16% up from 4%), public administration & safety (8%) and retail trade (8%).

A wide range of work locations was identified with the highest concentration in the Melbourne CBD (43%). 28% of workers are employed in the local area of Moreland.

31% of those employed work from home at least occasionally and 5% have a home-based business.

22% of individuals are currently attending an educational institution, with the majority (81%) in full-time studies.

Amongst those studying, 4% were preschool, 37% were in primary school, 27% were in secondary school (up from 22%), 5% in TAFE, 24% in university and 2% were in adult education (down from 4%).


Unemployment was highest in Pascoe Vale (5%), Fawkner (4%) and Coburg North (4%).

Retirees were more likely to be found in Hadfield (39%), Glenroy (34%), Oak Park (28%) and Fawkner (25%).

Residents in Brunswick, Brunswick East/Fitzroy North and Brunswick West are more likely to be employed in professional occupations.


Figure 23: Employment StatusQ.33 What is the person's current employment status?


2013 (n=2524)

% %

IN THE WORKFORCE - TOTAL 51.1 48.5

Full time employee 27.7 26.0Part time employee 13.7 11.7

Casual employee 4.2 4.4Self employed 4.7 4.9

Semi-retired 0.8 1.5

NOT IN THE WORKFORCE - TOTAL 48.9 51.5

Unemployed 2.2 2.4Retired 15.1 19.4

Home duties 4.6 3.7Full time/ part time student# 20.2 16.1

Preschool child* - 4.5Volunteer 0.6 0.4

Disability pension 1.8 1.9Other pension 3.9 2.4

Other 0.5 0.7 #Full time student / child was split into two categories in 2013 *New category in 2013

Figure 24: Home Based BusinessesQ.34 Does the person work from this dwelling?

% Yes – work from dwelling:2011 – 29.6%2013 – 30.9%


Figure 25: OccupationQ.35 What is the person’s usual occupation?


Figure 26: Industry of EmploymentQ.36 In which industry does the person usually work?

Base: Currently employed 2011 (n=1231)

2013 (n=1141)

% %

Health care and social assistance 28.3 16.4

Education and training 4.4 15.8

Public administration and safety 8.1 8.3

Retail trade 7.8 8.2

Information media and telecommunications 8.9 7.0

Construction 5.4 6.7

Professional, scientific and technical services 6.6 5.9

Accommodation and food services 4.2 5.3

Manufacturing 2.2 5.1

Financial and insurance services 4.9 4.2

Transport, postal and warehousing 6.1 3.7

Arts and recreation services 4.2 3.1

Wholesale trade 0.9 1.8

Electricity, gas, water and waste services 1 1.5

Administrative and support services 0.2 1.2

Rental, hiring and real estate services 1.3 1.1

Mining 0.1 0.7

Agriculture, forestry and fishing 1.6 0.5

Other services 3.9 3.4


Figure 27: Employment LocationQ.37 What is the suburb and postcode of the location where the person usually works?


2013 (n=1133)

% %Inner Melbourne 46.0 42.6

Northern Melbourne 16.1 14.9Central Moreland 9.3 10.8

South Moreland 5.9 9.1North Moreland 5.8 7.7

Western Melbourne 7.5 7.7Eastern Melbourne 3.2 3.6

Southern Melbourne 1.0 0.7Regional Victoria 0.6 0.2

Other 4.6 2.8

Figure 28: Highest QualificationQ.40 What is the highest qualification the person has completed?


% tertiary:2011 – 44.0%2013 – 45.6%


Figure 29: Field of Study of Highest QualificationQ.41 What is the main field of study for the person’s highest qualification?

Base: Obtained Certificate or higher 2011 (n=1093)

2013 (n=1054)

% %

Education 16.2 19.6

Management and commerce 15.9 16.2

Engineering and related technologies 8.0 11.6

Health 14.8 11.4

Society and culture 9.0 11.4

Creative arts 6.7 7.4

Natural and physical science 6.5 6.7

Information technology 6.0 6.0

Architecture and building 3.0 3.3

Food, hospitality and personal services 4.0 3.1

Agriculture, environmental and related studies 1.2 2.0

Law 2.4 -

Other 6.4 1.3

Figure 30: Study statusQ.42 Is the person currently studying at an educational institution?

% currently studying:2011 – 22.6%2013 – 21.6%


Figure 31: Educational Institution Currently AttendedQ.43 Which type of educational institution does the person attend?

Base: Currently attending an educational institution

2011 (n=594)

2013 (n=517)

% %

Preschool 6.7 3.8

Primary (Catholic) 9.4 10.8

Primary (Private) 2.6 3.5

Primary (Gov't) 24.7 22.3

Secondary (Catholic) 7.0 7.4

Secondary (Private) 3.0 2.9

Secondary (Gov't) 12.4 16.2

TAFE or similar 6.0 5.2

University 21.5 23.5

Adult education 3.5 1.6

Other 3.0 2.8

Figure 32: Location of Educational InstitutionQ.44 What is the suburb and postcode of the educational institution where the person is studying?


2011 (n=579)

2013 (n=511)

% %

Inner Melbourne 28.3 28.8

Northern Melbourne 14.4 20.0

South Moreland 14.3 19.9

Central Moreland 21.2 14.9

North Moreland 13.9 9.2

Western Melbourne 1.4 2.5

Eastern Melbourne 2.5 2.1

Regional Victoria 0.9 0.2

Southern Melbourne 0.0 0.0

Other 3.0 2.5


5 TRANSPORT


Mode of transport to work (Q.38) Travel time to work (Q.39) Mode of transport to study (Q.45) Travel time to study (Q.46) Bicycle ownership (Q.47) Bicycle usage not related to study/work (Q.48) Public transport usage not related to study/work (Q.49) Distance from public transport (Q.50) Aspects that discourage public transport use (Q.51) Motor vehicle ownership (Q.66)


64% of workers travel to work by car as the driver and a further 5% as passengers. 42% of students travel to educational facilities by car as a passenger and a further

14% as driver. 44% of students and 34% of workers reported that they use public transport as a

mode of travelling to work/study. 61% of workers and students live within 30 minutes travel time of their

workplace/educational institution. The majority (79%) of residents use public transport at least occasionally for travel

not related to work or study. The top two key factors discouraging public transport use were waiting time and

travel time. These were followed by personal safety, cost and comfort aspects. Half of all residents reported they have a bicycle and of these, use for trips not

related to study or work was most likely to be occasional. A fifth of those with a bicycle never ride it.

44% of households have one car, 37% two cars and 14% have three or more cars. 42% of households have at least one car parked on the street (up from 32%).


Public transport usage is much higher amongst residents of Brunswick. This is not surprising given most residents in Brunswick live within 5 minutes of public transport and they are less likely to own a motor vehicle.

Residents of Fawkner, Hadfield, Gowanbrae/Tullamarine and Pascoe Vale South are more likely to travel to work by car and are also less likely to use public transport for trips not related to study or work. Motor vehicle ownership is generally higher in these suburbs, and is particularly high in Gowanbrae/Tullamarine.

Bicycle ownership is higher in Brunswick (71% up from 65%), Brunswick East/Fitzroy North (59% down from 64%) and Coburg (60%). Gowanbrae residents are also likely to own a bicycle (66%) but usage is lower than other areas where bicycle ownership is high.


Figure 33: Mode of Transport to WorkQ. 38 How does the person usually travel to work?


2013 (n=1190)

% %Car (as driver) 64.0 63.6

Tram 18.2 19.1Train 17.6 16.4

Bicycle 14.4 13.9Walk only 3.6 4.9

Car (as passenger) 4.8 4.8Bus 4.6 3.7

Motorcycle/ scooter 1.0 1.6Only work at home 4.7 3.8

Other 0.5 1.3

Figure 34: Travel Time to WorkQ.39 Approximately how long does it take the person to get to work?

% up to 30 minutes:2011 – 60.2%2013 – 61.0%


Figure 35: Mode of Transport to StudyQ. 45 How does the person usually travel to study/ school?


2011 (n=592)

2013 (n=517)

% %Car (as passenger) 41.9 42.4

Walk only 22.6 24.2Bicycle 15.3 19.5

Tram 15.4 17.8Car (as driver) 14.0 14.3

Train 13.0 14.0Bus 12.5 12.3

Study at home 5.4 4.0Motorcycle/ scooter 1.3 0.0

Other 1.4 0.7

Figure 36: Travel Time to StudyQ.46 Approximately how long does it typically take the person to get to study/ school?

Figure 37: Bicycle OwnershipQ.47 Does the person own a bicycle?

% up to 30 minutes:2011 – 60.2%2013 – 61.0%


Figure 38: Bicycle Usage Not Related to Work/StudyQ.48 How often does the person use the bicycle for trips not related to study or work?

Figure 39: Public Transport Usage Not Related to Work/StudyQ.49 How often does the person use public transport for trips not related to study or work?


Figure 40: Distance from Public TransportQ.50 Approximately how close to home is the nearest public transport?


Figure 41: Aspects that Discourage Public Transport UseQ.51 What discourages the person from using public transport more frequently?


2013 (n=2459)

% %Waiting time 27.8 26.3

Travel time 25.8 23.7Cost 16.5 16.1

Personal safety 19.4 14.7Comfort 15.7 13.1Weather 10.5 9.9

Distance of stop from home 6.3 8.7Distance of stop from destination 6.4 7.6Own a car / prefer / need to drive 1.9 2.4Old age / health / mobility issues 2.3 2.4

Rude / aggressive / unhygienic people / ticket inspectors 0.7 0.6Too difficult with kids / not pram friendly 1.3 0.5

MYKI / ticketing issues - 0.5Too crowded 0.3 0.4

Inconvenient (NFI) 1.5 0.3Unreliable 0.6 0.3Too young 1.1 0.2

No direct route to destination 0.7 0.0Other 2.6 2.2

Nothing 32.5 28.8Not applicable* - 12.7



Figure 42: Motor Vehicle OwnershipQ.66 How many registered motor vehicles (including company cars and motorcycles, 4WD etc.) owned or used privately by members of this household are usually garaged or parked near your home?

Base: All households answering Total all vehicles Vehicles parked on site Vehicles parked on the street

2011 2013 2011 2013 2011 2013 (n=1,108) (n=1,033) (n=1,103) (n=1,004) (n=1,098) (n=806)NUMBER OF VEHICLES % % % % % %

None 9.5 5.4 25.1 19.0 67.9 57.7One 45.3 44.1 46.1 46.7 23.3 29.7Two 34.1 36.7 23.0 27.1 7.1 10.5

Three 7.2 9.8 4.5 5.4 1.4 1.9Four or more 3.9 4.0 1.2 1.4 0.4 0.0

MEAN NUMBER OF VEHICLES 1.5 1.6


6 COMMUNICATION


Internet access and usage (Q.24 – Q.29) – New questions in 2013 (Q.28, Q.29) Media forms most regularly used (Q.30) – New question in 2013 Readership of Moreland Leader Newspaper (Q.31, Q.32) – New questions in 2013 Accessing the Council website, Facebook and Twitter sites (Q.82) - New question in

2013 Preferred communications methods (Q.83, Q.84)


90% (up from 84%) of residents reported that they had access to the internet. Internet access was mostly via either their own or a shared home computer. However internet access via mobile phone has increased from 29% in 2011 to 38% in 2013.

The main reasons stated for not having internet access at home are the inability to use the computer and/or the internet (53%), lack of need for it (43%) or the cost (16% down from 21%).

Of those that have internet access at home, 61% (down from 72%) use a broadband connection followed by wireless connection (57% up from 44%). Internet access via mobile devices has increased significantly to 33% access via mobile phone and 15% via tablet device.

59% (up from 41%) of residents use the internet to access social media. Amongst those using social media, Facebook was the most commonly used (79%) followed by YouTube (50%) and Skype (42%) and these sites were most likely to be used daily (64%).

61% (up from 52%) of households had accessed the Council’s website; however access is mostly on an infrequent basis. Residents were unlikely to have engaged with Council via social media.

Households expressed a preference for obtaining Council information via the Council magazine ‘Inside Moreland’ (46%), stories in the local newspaper (38%) and ‘City News’ ads in the Moreland Leader (37%). Increases in preference for receiving information included Moreland’s website, brochures/flyers and telephone.

Telephone is the most preferred method for contacting Council (72%). The majority of households usually read the Moreland Leader (70% down from

83%). The other newspapers usually read are The Herald Sun/online (38% down from 49%) and The Age (42%).


Internet access was less prevalent in Hadfield (20%) and Fawkner (16%), and this was primarily due to a cost issue.

Brunswick and Brunswick East/Fitzroy North residents were more likely to use the internet for a variety of reasons such as paying bills, other shopping, news and work.

Pascoe Vale South (76%), Gowanbrae/Tullamarine (74%) and Brunswick West (73%) residents were the most likely to use social media on a daily basis.


In terms of media forms regularly used, Brunswick, Brunswick West and Brunswick East/ North Fitzroy residents were more likely to read The Age newspaper and listen to ABC radio stations, whilst the Herald Sun and commercial radio stations were more likely to be accessed by Glenroy and Oak Park residents.

Fawkner (58%) and Hadfield (57%) residents were more likely to read the Moreland Leader newspaper.

Of those who read the Moreland Leader, residents of Oak Park (57%), Glenroy (54%), Pascoe Vale (55%), Hadfield (55%) and Fawkner (52%) were more likely to read the Council’s City News page.

Age Variations (see appendices)

Those aged over 45 years were less likely to have internet access because they do not know how to use the internet.

13-19 year olds were the most likely to use the internet to access social media (89%) and for study purposes (55%).

0-4 year olds were the most likely to stream via the internet (61%). 20-45 year olds were the most likely to access forums on the internet (23-24%). Residents 36 years and over were more likely to read the Moreland Leader

newspaper.


Figure 43: Internet AccessQ.24 Does the person usually access the internet via...? ^

^ Wording change from “Does the person have internet access via?”# Wording change from “No internet access at all”* New category 2013

Figure 44: Internet UsageQ.25 Why does the person not have internet access? ^

Base: Does not have internet access 2011 (n=345)

2013 (n=191)

% %Don't know how to use computer/ internet 53.7 52.8

Don't need it 46.6 43.2Cost 21.4 16.4

Intend to get a connection 2.7 3.1Other * - 4.0

*New category in 2013^Wording change from “Why does the person not have internet access at home?” in 2011


Figure 45: Internet ConnectionQ.26 What type of internet connection does the person use?^

Base: Has internet access & uses 2011 (n=2108)

2013 (n=1955)

% %

Broadband 71.7 61.0

Wireless 43.5 57.4

Mobile phone 20.9 33.2

Tablet* - 15.3

Portable internet connection (USB) 6.5 5.7

Dial up 2.7 1.0

Can't say 1.1 1.2

*New category in 2013 ^Wording change from “At home, what type of internet connection does the person use?”

Figure 46: Internet UsageQ.27 What does the person typically use the Internet for?^

Base: Has internet access & uses 2011 (n=2051)

2013 (n=1931)

% %

Information/ research (e.g. Google, Wikipedia) 84.5 82.8

Email 80.1 79.9

Social media (e.g. Facebook, MSN) 41.0 59.4

Paying bills/ finance (e.g. BPAY, Internet banking) 49.4 49.5

Other shopping (e.g. eBay, Amazon, iTunes) 39.6 42.8

Ticket purchases (e.g. airline, theatre, museum) 42.7 40.8

News 33.1 34.0

Streaming (e.g. TV shows, YouTube) 31.2 30.8

Work (e.g. access company systems) 27.0 28.7

Downloading content (e.g. music, TV shows, movies) * - 23.9

Video/ voice communication (e.g. Skype) 23.0 22.2

Study 20.9 19.6

Blogs/ forums 13.9 13.3

Moreland Library Catalogue & databases 12.2 10.9

Gaming (e.g. World of Warcraft, Counter-Strike) 13.6 10.6

File sharing (e.g. BitTorrent, Limewire) 8.7 7.4

Grocery shopping (e.g. Coles online) 4.7 5.3

Gambling (e.g. online poker, TAB) 1.8 1.9

Internet dating * - 1.2

Other 1.4 1.3

*New category in 2013^Wording change from “At home, what does the person typically use the Internet for?”


Figure 47: Social Media ToolsQ.28 Which social media tools does the person use? ^

Base: Has internet access & uses social media 2013 (n=1107)

%

Facebook 78.5

YouTube 50.1

Skype 42.0

Google+ (social networking) 24.8

LinkedIn 18.6

Instagram 16.4

Twitter 13.1

Pinterest 8.1

Tumblr 3.8

Flickr 2.6

Other 3.8


Figure 48: Frequency of Social Media UseQ.29 How often does the person use social media? ^



Figure 49: Media forms most regularly usedQ.30 Which of the following forms of media does the person regularly read/ listen to...? ^


%

Herald Sun 31.3

Commercial radio stations 29.2

ABC radio stations 27.4

The Age 24.7

The Age online 17.2

Other online publications 9.6

Herald Sun online 6.7

RRR 6.6

SBS radio 5.9

The Australian 3.3

Northern Weekly 2.9

Television 1.2

Italian radio / newspaper 1.2

North West FM 98.9 0.9

PBS radio 0.9

ZZZ 0.5

Local newspaper 0.3

Other 2.9

None 17.2

Can't say 4.6


Figure 50: Frequency of Readership – Moreland Leader NewspaperQ.31 How often does the person read the Moreland Leader newspaper? ^



Figure 51: Frequency of Readership – City News pageQ.32 How often does the person read the Council's City News page in the Moreland Leader (page 4)? ^


Figure 52: Accessing Council SitesQ.82 How often do members of this household access the following…?

Base: All households answering Daily Weekly Monthly Quarterly

Less than quarterly Never

% % % % % %

Moreland Council Website2011 (n=1121) 0.0 2.2 8.3 12.0 29.4 48.0

2013 (n=1064) 0.4 2.9 10.9 16.1 31.0 38.7

Moreland Council Facebook ^ 2013 (n=990) 0.4 0.5 1.1 0.7 3.2 94.1

Moreland Council Twitter ^ 2013 (n=990) 0.1 0.4 0.8 0.3 1.7 96.7

^ New question in 2013


Figure 53: Preferred Communications MethodsQ. 83 Which, if any, of the following methods would members of this household prefer to receive information from Council?

Base: All households answering2011

(n=1115)2013

(n=1077) % %

Council's Inside Moreland magazine 49.6 45.7

Local newspaper stories 40.3 38.0

City News Ads (in Moreland Leader) 37.8 37.2

Moreland Council website 22.0 29.2

Brochure/ flyer 20.7 27.9

Email from Council 23.0 24.2

By telephoning Council 15.1 22.1

e-Newsletter 20.3 17.9

Library 17.3 17.2

Public meetings 6.7 8.5

Council offices 5.3 8.2

Active Moreland website* - 7.8

Word of mouth 6.7 7.2

Attending community events 5.7 5.0

Council Facebook page* - 3.8

Community groups/ n'hood houses 5.5 3.6

Attending Council meetings 2.7 2.9

Multicultural publications/ radio 2.5 1.4

Council Twitter* - 1.2

Other 0.5 0.7

None of these 5.2 4.7*New category in 2013


Figure 54: Council Communication PreferenceQ.84 What methods of contacting council would be preferred by your household? ^


(n=1083) %

Phone 71.9

Email 46.5

In person at Council 36.6

Letter 21.8

Customer service request via Council website 12.5

Web chat accessed via Council website 3.3

Online through Council's social media pages 2.6

Video chat accessed via Council website 1.1

Other 0.3

No preference 2.3



7 HOUSEHOLD FINANCES


Current home ownership status (Q.71) Home loan repayment/rent payment (Q.72) Financial stress from rental or housing payment (Q.73) Food security (Q.74, Q.75, Q.76)


Approximately 42% of households are either purchasing or renting their house. 44% (down from 53%) of purchaser/renter households feel that the rental or

housing payment places heavy (14%) or moderate (30% down from 35%) stress on the household’s finances in an average month.

3% (down from 5%) of households reported that there have been times in the last 12 months when they had ran out of food and could not afford to buy more.

47% (up from 43%) of households have a home fruit or vegetable garden. Over three-quarters (79%) of all households are able to access fresh food within

easy walking distance from their home.


Residents in Pascoe Vale South, Coburg and Gowanbrae/Tullamarine were less likely to fully own their homes.

Households in Fawkner, Oak Park, Hadfield, Gowanbrae/Tullamarine and Pascoe Vale South that are either purchasing or renting their house were more likely to feel moderate or heavy financial stress from rental or housing payments.

A higher proportion of households in Fawkner reported that that there have been times in the last 12 months when they had ran out of food and could not afford to buy more.

Home fruit and vegetable gardens were most prevalent in Coburg, Coburg North and Brunswick and least prevalent in Glenroy, Oak Park and Gowanbrae/Tullamarine.

Least likely to say they are able to access fresh food within easy walking distance were residents from Oak Park, Gowanbrae/Tullamarine, Pascoe Vale South and Coburg North.

Variations by Household Situation (see appendices)

Residents who are renting were more likely to have reported feeling heavy financial stress from rental payments (25%).

Residents who are renting were also more likely to have reported that there have been times in the last 12 months when they had ran out of food and could not afford to buy more (10%).


Figure 55: Current home ownership statusQ.71 How would you describe the current housing situation of your household?

Figure 56: Home Loan Repayment/Rent PaymentQ.72 What is the home loan repayment or rent payment on your home per month?

Base: Purchasing or renting home2011

(n=434)2013

(n=369) % %

$1 - $999 p/m 28.3 27.8$1,000 - $1,599 p/m 32.1 32.1$1,600 - $2,199 p/m 19.4 23.6$2,200 - $2,999 p/m 15.5 10.4$3,000 or more p/m 4.9 6.1


Figure 57: Financial Stress from Home Loan Repayment/Rent PaymentQ.73 How much stress do you feel the rental or housing payment places on this household's finances in an average month?

Figure 58: Food Security – total Q.74 Have there been any times in the last 12 months when you ran out of food and could not afford to buy more?Q.75 Does your household have a home fruit or vegetable garden?Q.76 Are you able to access fresh food within easy walking distance from your home?

% moderate to heavy stress2011 –52.9%2013 – 43.7%


Figure 59: Food Security BY suburbQ.74 Have there been any times in the last 12 months when you ran out of food and could not afford to buy more?Q.75 Does your household have a home fruit or vegetable garden?Q.76 Are you able to access fresh food within easy walking distance from your home?

Base: All answering

Q.74 Have there been any times in the last 12 months when you ran out of food and could not

afford to buy more?

Q.75 Does your household have a home fruit or vegetable garden?

Q.76 Are you able to access fresh food within easy walking distance

from your home?

2011 (n=1131)

2013 (n=1075)

2011 (n=1137)

2013(n=1081)

2011 (n=1142)

2013(n=1079)

% yes % yes % yesGlenroy 5.6 4.5 35.6 33.3 81.5 80.3

Fawkner 5.6 11.4 42.7 50.6 78.0 78.9Oak Park 2.9 2.0 40.0 41.6 52.8 58.0Hadfield 8.0 1.9 46.5 42.9 87.7 87.5

Gowanbrae/Tullamarine 3.0 5.5 32.8 41.8 46.3 52.7Pascoe Vale 0.0 1.2 36.6 45.2 76.1 75.0

Pascoe Value South 4.8 1.0 30.5 44.0 61.0 54.5Coburg 7.2 2.1 52.4 56.1 75.3 81.6

Coburg North 8.2 3.6 51.5 67.1 48.0 50.6Brunswick 4.1 1.2 44.3 52.9 96.9 94.1

Brunswick East/ Fitzroy Nth 4.1 1.7 40.2 44.5 88.7 89.9Brunswick West 4.0 6.4 49.5 42.6 67.7 76.1

Total 4.8 3.3 43.1 47.4 77.1 78.7


8 CARING AND VOLUNTEERING


Caring responsibilities (Q.59) Participation in unpaid voluntary work (Q.60) – New question in 2013


15% of households reported that at least one member of the household is a carer of someone to allow that person to stay in their own home.

The number of hours of care provided varies, however 33% (up from 21%) of carers are providing over 40 hours of care per week on average.

35% (significantly down from 42%) of households reported that at least one member of the household had been involved in unpaid voluntary work in the previous 12 months.

56% of volunteers worked between one and 10 hours per month.


Caring responsibilities are marginally more prevalent amongst residents in Oak Park, Fawkner and Coburg.

Volunteering is more common amongst residents in Brunswick (48%) and Oak Park (43%), and less common amongst residents in Fawkner (82%).


Figure 60: Caring Responsibilities - totalQ.59.1 Do any members of this household look after or care for someone to allow that person to stay in their home?

Figure 61: Caring Responsibilities BY suburbQ.59.1 Do any members of this household look after or care for someone to allow that person to stay in their home?


(n=1121)2013

(n=1069) % yes

Oak Park 7.8 20.2Fawkner 16.9 20.0

Coburg 14.5 19.8Hadfield 14 18.3

Brunswick 7.1 15.5Pascoe Value South 9.4 14.6

Coburg North 13.4 14.3Pascoe Vale 15.4 13.3

Brunswick West 9.4 12.9Brunswick East/ Fitzroy North 11.3 12.6

Glenroy 19.3 10.6Gowanbrae/Tullamarine 4.5 5.7

Total 12.6 15.2

Figure 62: Caring Responsibilities – hours per weekQ.59.2 Approximately how many hours of care does the person provide in an average WEEK?


Figure 63: Volunteering - totalQ.60.1 In the last 12 months, have any members of this household done any unpaid voluntary work? ^


Figure 64: Volunteering BY suburbQ.60.1 In the last 12 months, have any members of this household done any unpaid voluntary work? ^


(n=1062) % yes

Brunswick 47.6Oak Park 43.0

Brunswick West 40.0Pascoe Vale 37.6

Brunswick East/ Fitzroy North 37.3Pascoe Vale South 34.7

Coburg North 33.3Coburg 33.0

Glenroy 26.6Gowanbrae/ Tullamarine 26.4

Hadfield 26.2Fawkner 18.2

Total 35.1^New question in 2013

Figure 65: Volunteering – hours per monthQ.60.2 If yes, approximately how many hours of unpaid voluntary work would members of the household do in an average MONTH? ^



9 GAMBLING BEHAVIOUR


Frequency and location of gambling (Q.65)


23% of households reported that a member gambles at least occasionally on pokies, 8% on sports, 53% on Scratchies/Tattslotto and 26% on horse racing.

Scratchies/Tattslotto gambling was the most frequently engaged in gambling activity, with over one-quarter playing weekly. The remaining forms of gaming were most likely to be engaged in occasionally.

Of those that gambled, pokies were accessed at multiple locations including hotels (47%), the casino (25% down from 31%), RSL clubs (42% up from 37%) and sports clubs (22%).

Sports gambling was most likely to be accessed online (53% up from 38%) followed by at a hotel (18% down from 33%).

Online gaming (28% up from 22%) was a common way to gamble on horse racing followed by at the track (27%) and hotels (24%).


Gambling on the pokies was most prevalent amongst residents in Glenroy and Oak Park (38% each) and most who gambled on pokies did so at least occasionally.

Participation in gambling on sports was marginally higher amongst residents in Pascoe Vale South (18%), with 11% participating occasionally.

Residents in Pascoe Vale South (71%) were more also more likely to play Scratchies/Tattslotto, with over half of those who play doing so on a weekly basis.

Gambling on the horse racing was most prevalent in Pascoe Vale South (42%) and Oak Park (36%).


Figure 66: Gaming PenetrationQ.65.1 How often do members of this household gamble on...?

Base: All households answeringThe Pokies Sports

Scratchies/Tattslotto Horse racing

2011(n=918)

2013(n=915)

2011(n=781)

2013(n=804)

2011(n=986)

2013(n=973)

2011(n=846)

2013(n=876)

% % % % % % % %

Daily 0.0 0.0 0.0 0.1 0.2 0.2 0.5 1.0

Weekly 2.0 3.2 1.7 1.2 26.8 23.9 4.4 5.0

Monthly 1.8 1.7 0.6 0.6 3.3 4.5 1.1 1.2

Occasionally 20.4 18.0 6.2 6.5 25.4 24.2 22.3 19.3

TOTAL gamble 24.2 23.0 8.5 8.3 55.7 52.7 28.3 26.4

NEVER gamble 75.8 77.0 91.5 91.7 44.2 47.3 71.8 73.6

Figure 67: Gaming VenueQ.65.2 Where do they gamble on…?

The Pokies Sports Scratchies/Tattslotto Horse racing

Base: Respondents who gambled 2011(n=257)

2013(n=231)

2011(n=67)

2013(n=61)

2011(n=471)

2013(n=442)

2011(n=235)

2013(n=195)

% % % % % % % %

Online 0.7 0.2 37.9 52.9 5.7 8.3 21.8 28.4

Casino 31.0 25.2 0.0 2.6 0.5 1.0 0.0 1.3

Hotel 47.8 47.2 33.4 18.3 1.1 1.0 27.2 23.8

Sports club 17.4 21.5 10.2 10.8 0.2 0.8 4.5 5.4

RSL club 36.6 41.8 7.7 6.1 0.4 1.4 3.0 2.7

At the track 0.9 1.7 0.7 1.3 0.3 0.2 28.9 27.0

Other 4.2 5.1 20.2 26.3 94.0 89.4 34.5 28.1


10 COMMUNITY SERVICES


The current use of community services and requirements for these services in the next five years. The community services considered include:

Child care (Q.54)Children’s services (Q.54)Youth services (Q.55)Community support services (Q.55) Recreational and leisure (Q.56)Arts and culture (Q.58)Aged and disability services (Q.58)

Reasons for not using or requiring recreation and/or leisure services (Q.57) – New question in 2013


The survey asked residents to nominate services they were currently using and those they felt they would need in the next 5 years:

Child Care: 12% currently use child care, 13% report they will need it within 5 years. Mostly part time/occasional, near home and in a centre.

Children’s Services: 19% currently use children’s services, 22% report they will need it within 5 years. Higher future need for school holiday events, before and/or after school programs, school holiday programs and kindergarten.

Youth Services: 7% currently use youth services, 19% (up from 14%) report they will need it within 5 years. Higher future need for all youth services.

Community and Support Services: 51% (up from 46%) currently use community and support services, 55% (up from 45%) report they will need it within 5 years. Higher future need for community health centres, women’s and men’s health services, neighbourhood houses, community information centres and community centres.

Recreational and Leisure Services: 84% (up from 76%) currently use recreational, cultural and leisure services, 79% (up from 66%) report they will need it within 5 years. Apart from lack of interest, about one in five of those who do not use recreational/leisure services state they are unable to due to illness/poor health or a disability.

Arts and Culture Services: 76% (up from 59% due to the inclusion of libraries in 2013) currently use arts and culture services, 74%% report they will need it within 5 years. Attendance at festivals outside Moreland and music events have increased since 2011. Higher future need for movies in the park series.

Aged & Disability Services: 20% (up from 16%) currently use aged and disability services, 32% (up from 20%) report they will need it within 5 years. Higher future need for all services.



Current usage of Childcare Services is highest in Gowanbrae/ Tullamarine and Brunswick. These residents were also more likely to have reported higher than average usage of Children’s Services.

Current usage of Youth Services is highest in Brunswick. Current usage of Community Support Services is highest in Glenroy, Hadfield,

Brunswick. Current usage of Recreational and Leisure Services is highest in Coburg, Brunswick,

and Brunswick East/Fitzroy North. These residents were also more likely to have reported higher than average usage of Arts and Culture Services along with Brunswick West.

Current usage of Aged and Disability Services is highest in Oak Park.


Figure 68: Child CareQ.54 Which of the following community services does your household use now and which do you think your household may require within the next five years?

Use currently Use in the future


(n=1135)2013

(n=941)2011

(n=1023)2013

(n=882) % % % %

Full time 1.4 0.9 3.0 2.0Part time 8.3 7.9 10.4 8.0

Occasional 1.8 2.6 4.0 4.4

Near HOME 10.0 9.4 12.9 11.1Near WORK 1.5 0.8 2.2 1.6

In a Centre 8.4 8.8 10.1 9.3

In Family Day Care 1.0 1.1 2.8 3.0In privately arranged - grandparents 2.5 3.1 3.4 3.5

In privately arranged - other family 0.4 0.6 0.8 1.2In privately arranged - non-family 1.3 1.0 1.5 1.4

Do not use or require childcare 87.5 88.0 84.3 86.5

Figure 69: Children’s ServicesQ.54 Which of the following community services does your household use now and which do you think your household may require within the next five years?



(n=1135)2013

(n=941)2011

(n=1023)2013

(n=882) % % % %

Immunisation 12.6 10.6 11.8 10.1Maternal & child health service 9.7 8.6 9.1 7.8

School holidays events (library, leisure centre, cultural centres) 6.7 8.5 14.8 13.7Before and/ or after school programs 6.1 7.5 15.1 14.9

Story time at local library 6.6 6.0 7.7 7.3School holiday programs (5-12 years) 4.9 5.4 15.4 11.9

Playgroups 5.2 5.1 8.3 7.0Kindergarten 7.4 4.9 13.5 11.3

Pre-school dental service 3.6 2.4 8.8 7.4Do not use or require children's services 78.8 81.1 75.5 77.9


Figure 70: Youth ServicesQ.55 Which of the following community services does your household use now and which do you think your household may require within the next five years?



(n=1135)2013

(n=1009)2011

(n=1023)2013

(n=941) % % % %

Health information and resources 2.4 3.3 5.9 9.4Education and employment support 1.3 2.4 5.0 9.5

Youth activities (e.g. Life skills, rec, arts & music) 2.3 2.3 9.5 12.4Individual youth counselling and support 1.7 1.4 3.4 5.5

Family counselling and mediation 1.7 0.6 2.9 2.9Support groups 0.8 0.3 2.8 3.9

Leadership programs 0.3 0.3 3.6 4.7Youth resource centre/facility 0.8 0.2 4.4 7.1

Do not use or require youth services 94.2 92.7 86.4 80.6

Figure 71: Community Support ServicesQ.55 Which of the following community services does your household use now and which do you think your household may require within the next five years?


(n=1135)2013

(n=1009)2011

(n=1023)2013

(n=941) % % % %

Bulk billing doctors 37.7 40.8 31.8 38.1Community health centres 7.1 9.2 8.4 15.2

Women's health 4.2 7.8 8.3 14.7Individual and family counselling (including psychological) 3.3 4.4 4.8 7.2

Neighbourhood house 4.2 4.4 6.1 11.7Men's health 3.4 4.4 7.2 9.9

Community information centres 3.7 4.2 6.1 9.0Community centre 2.1 2.7 2.8 7.2

Financial counselling 1.6 2.6 4.1 6.6Mental health services 3.0 2.5 3.7 5.7

Legal aid 0.6 2.0 2.0 4.2Community legal service 1.1 1.9 2.7 5.0

Psychiatric services 2.0 1.4 1.8 2.9Public or community housing 0.7 1.3 1.1 2.5

Parenting education programs 0.9 0.9 5.1 2.8Gay, lesbian, bisexual, transgender or intersex services 0.9 0.8 1.9 2.0

A women's refuge 0.0 0.4 0.1 0.6Family planning 0.2 0.3 1.2 1.6

Material aid (e.g. food vouchers, financial assistance) 0.3 0.3 0.4 0.9Gambling counselling 0.0 0.2 0.1 0.5

Programs for drug and alcohol addiction 0.5 0.2 0.8 0.7Emergency housing 0.1 0.2 0.8 0.7Settlement services 0.3 0.2 0.6 0.2

Other 1.0 0.9 0.8 0.9Do not use or require community support services 53.9 48.8 55.5 45.0


Figure 72: Recreational and LeisureQ.56 Which of the following community services does your household use now and which do you think your household may require within the next five years?



(n=1135)2013

(n=1053)2011

(n=1023)2013

(n=978) % % % %

Passive open space (e.g. parks, gardens, and open space) 56.6 61.2 45.3 52.3Walking tracks 50.1 52.9 40.8 47.1

Bicycle paths 34.6 37.3 34.7 37.9Indoor swimming pool 33.9 37.0 37.0 41.5

Active open space (e.g. sports ovals, sportsgrounds) 35.8 33.2 31.4 30.3Outdoor swimming pool 25.5 28.3 29.2 32.7

Brunswick City Baths 17.9 22.4 20.9 29.7Children's playgrounds 23.7 22.2 21.8 22.7

Gymnasium 18.0 20.6 22.1 24.8Sports clubs* - 19.9 - 23.2

Coburg Leisure Centre 16.9 19.8 19.5 20.4Community halls/ community centres/ neighbourhood centres 13.8 17.7 16.5 22.2

Waterways 11.4 10.8 10.8 12.0Golf course 7.0 9.3 8.6 12.3

Coburg Olympic Swimming Pool 8.8 7.0 11.5 10.7Fawkner Leisure Centre 4.9 6.8 4.7 7.5

Oak Park Aquatic Centre 6.1 6.6 7.2 8.9Pascoe Vale outdoor pool* - 6.4 - 7.8

Traffic school 5.4 4.3 8.4 8.0Athletic centre 3.4 2.3 6.2 5.8

Do not use or require recreational & leisure services 23.6 15.5 34.0 20.7*New category in 2013

Figure 73: Recreational and Leisure – reasons don’t require servicesQ.57 Why is it that your household does not use or require recreational and/or leisure services? ^

Base: Do not require recreational & leisure services2013

(n=134) %

Not interested in recreation/leisure services 44.8Unable to use due to illness/poor health 21.2

Unable to use due to disability 19.1Not enough time 13.1

Too expensive 8.3None close to my home 7.5

Inconvenient location 4.6Unable to use due to lack of transport 2.1

Do not offer programs or services we want 2.1Opening hours do not suit our needs 1.7

No culturally appropriate services offered 0.7Other reason 8.3



Figure 74: Arts & CultureQ.58 Which of the following community services does your household use now and which do you think your household may require within the next five years?



(n=1135)2013

(n=1025)2011

(n=1023)2013

(n=969) % % % %

Library service* - 56.6 - 56.3Festivals (outside Moreland) 25.6 34.7 22.9 31.5

Sydney Road street party 31.3 30.8 27.0 30.1Music events 20.9 27.4 21.3 26.1

Art galleries 26.4 26.8 25.8 28.7Theatres 25.7 26.6 25.4 28.2

Brunswick Music Festival 18.8 20.2 18.5 22.5Library events* - 16.4 - 17.7

Counihan Gallery, Brunswick 11.6 13.3 11.0 12.6Carols by the Lake 9.6 11.6 14.1 15.9Coburg Carnivale 9.7 9.3 11.8 12.0

Movies in the park series 8.3 8.3 16.4 21.1Mechanics Institute* - 5.4 - 5.8

Glenroy Festival 5.1 5.2 4.8 7.0Music for the People Concert 5.1 4.9 7.7 8.1

Art workshops 5.1 4.7 8.6 9.7Fawkner Festa 3.3 3.0 3.1 4.4

MoreArt 2.1 1.7 3.2 4.0Do not use or require arts & culture services 40.8 23.7 47.4 26.4



Figure 75: Aged and Disability ServicesQ.58 Which of the following community services does your household use now and which do you think your household may require within the next five years?



(n=1135)2013

(n=1025)2011

(n=1023)2013

(n=969) % % % %

Allied health (e.g. podiatry, physiotherapy, nursing, etc.) 6.2 9.0 7.6 15.3Home support (e.g. sweeping, shopping, cleaning, etc.) 8.0 8.0 10.4 17.9

Aids and equipment (e.g. walking frames) 2.5 5.2 5.1 13.2Home maintenance services 4.0 5.1 8.1 16.5

Personal care (e.g. bathing, sponging, grooming, etc.) 1.8 3.1 4.8 8.8Community transport 1.5 2.6 4.1 9.3

Senior citizens activities/older adult activities/Healthy Ageing Program 1.5 2.5 5.6 10.7In-home respite/ carer support services 0.7 2.4 3.5 8.3

Meals service (Meals on Wheels) 1.8 1.9 4.8 9.0Adult day activity service/planned activity group 0.8 1.9 1.7 6.5

Case management (social work, housing ad, as'ment & care planning) 0.6 1.4 2.0 3.7Home library service 0.9 1.1 3.4 7.2

Social worker 0.8 1.0 1.6 4.7Disability support services 1.5 0.9 3.0 5.5

Aged ethnic services 0.6 0.7 1.1 2.8Disability respite (in-home, community based) 0.3 0.6 1.8 3.5

Supported accommodation (respite) 0.5 0.2 1.6 2.9Do not use or require aged & disability services 84.1 80.1 80.4 67.5


11 LOCAL RETAIL TRADE


Location the household shops regularly (Q.63). The shopping needs considered include:

Daily needsGrocery shoppingClothing, accessories, smaller household goodsLarger household goodsDining out and entertainment

Online shopping (Q.64)

Key results (see Figure 76 to 78):

Shopping for daily needs and grocery shopping is conducted locally for the most part, particularly Brunswick - Barkly Square/ Glenlyon Rd and Coburg/Brunswick - Sydney Rd in addition to Victoria Market.

Shopping for clothing, accessories and smaller household goods is more likely to be concentrated in the larger shopping centres, CBD or Puckle Street although some use Brunswick – Barkly Square/Glenlyon Rd for these items.

Larger household items are more likely to be purchased at Highpoint Shopping Centre, Northland Shopping Centre or DFO Essendon. There has been a decrease in shopping for these items at Broadmeadows Shopping Centre.

Dining out and entertainment, whilst likely to be local (particularly Brunswick East - Lygon St/Glenlyon Rd and Brunswick – Sydney Rd/Albion St), also includes Melbourne CBD and Lygon Street Carlton. There has been a decrease in dining out and entertainment for Brunswick East – Lygon Street/Stewart Street.

48% (up from 35%) of households reported that they shop regularly online. The most common items purchased online are clothing, accessories and smaller household goods (39% up from 26%) and dining out or entertainment (17% up from 12%).

Suburb Variations

As expected, the top three locations for grocery shopping were more likely to have been used by local residents:

a) Coburg - Sydney Rd: Higher usage among Coburg and Coburg North residents. b) Brunswick - Barkly Square/ Glenlyon Rd: Higher usage among Brunswick East/ Fitzroy North and Brunswick residents.c) Brunswick - Sydney Rd/ Victoria St/ Albert St: Higher usage among Brunswick and Brunswick West residents.


Figure 76: Shopping Localities – Local centresQ.63 Where does the household currently shop regularly for the following items?

Daily needs

(e.g. bread and milk)Grocery

shopping

Clothing, accessories, smaller household

goods

Larger household goods (e.g.

whitegoods, TV)Dining out or entertainment

Base: All households answering 2011

(n=1038)2013

(n=1053)2011

(n=1099)2013

(n=1067)2011

(n=1045)2013

(n=1037)2011

(n=843)2013

(n=968)2011

(n=844)2013

(n=944)

% % % % % % % % % %

Local Centres Brunswick - Barkly Square/ Glenlyon Rd 14.2 13.9 24.1 24.3 20.4 19.5 3.4 3.5 5.8 6.1

Brunswick West - Grantham St/ Union St 12.8 11.8 12.8 12.9 0.6 1.0 0.1 0.3 4.1 2.9

Brunswick - Sydney Rd/ Albion St 7.5 6.5 9.6 10.6 6.5 5.7 1.5 0.6 16.1 14.5

Brunswick - Sydney Rd/ Victoria St/ Albert St 11.0 9.5 14.2 16.4 3.5 6.9 1.2 1.2 20.2 21.7

Brunswick East - Lygon St/ Glenlyon Rd 3.5 3.2 2.7 2.0 3.5 3.4 0.3 0.7 25.7 20.7

Brunswick East - Lygon St/ Stewart St 5.2 3.7 4.9 3.4 1.6 1.9 0.4 0.2 16.0 10.6

Coburg - Melville Rd/ Moreland Rd 2.9 2.1 1.5 1.7 0.8 0.8 0.5 0.4 1.9 2.3

Coburg - Moreland Rd/ Sydney Rd 5.2 4.7 5.6 6.3 2.7 2.2 0.7 0.3 5.2 4.7

Coburg - Sydney Rd 20.9 18.1 28.0 27.0 14.8 11.9 5.4 2.4 13.8 12.6

Coburg North - Orvieto St/ Merlyn St 2.8 2.6 1.5 1.7 0.5 0.4 0.4 0.9 0.8 0.6

Fawkner - Bonwick St/ Jukes Rd 7.4 6.9 5.1 5.9 0.8 1.2 0.4 0.4 0.7 0.9

Glenroy 14.9 12.9 15.8 14.2 2.1 2.0 0.5 1.3 4.5 4.0

Hadfield - West St/ Eileen St 9.8 9.5 12.5 11.0 2.0 1.3 0.3 0.5 0.8 1.6

Oak Park - Snell Gve/ Waterloo Rd 3.5 2.0 1.8 0.9 0.3 0.1 0.0 0.0 0.5 0.8

Pascoe Vale - Bell St/ Melville Rd 4.1 3.3 4.1 3.0 0.4 0.4 0.0 0.3 2.2 1.5

Pascoe Vale - Cumberland Rd/ Gaffney St 9.6 8.5 8.6 7.9 0.8 1.1 0.7 1.4 2.8 3.1

Figure 77: Shopping Localities – Sub-Regional and Regional centresQ.63 Where does the household currently shop regularly for the following items?

Daily needs

(e.g. bread and milk)Grocery

shopping

Clothing, accessories, smaller household

goodsLarger household goods

(e.g. whitegoods, TV)Dining out or entertainment

Base: All households answering

2011(n=1038)

2013(n=1053)

2011(n=1099)

2013(n=1067)

2011(n=1045)

2013(n=1037)

2011(n=843)

2013(n=968)

2011(n=844)

2013(n=944)

% % % % % % % % % %Sub-Regional Centres

St Georges Road Fitzroy North 1.0 0.7 1.6 2.2 1.7 1.2 0.2 0.3 6.9 5.7

Nicholson Street Fitzroy North 2.5 2.5 2.6 2.2 2.0 2.1 0.4 0.4 10.1 8.5

Broadmeadows Shopping Centre 5.7 4.7 11.8 9.5 26.5 23.2 15.7 9.0 7.9 6.1

Puckle Street Moonee Ponds 6.0 5.1 10.6 11.3 23.8 24.2 4.5 3.2 17.0 15.2

Brunswick Street Fitzroy 0.4 0.1 0.1 0.3 6.4 7.2 0.4 0.2 16.8 13.9

Lygon St Carlton 1.2 1.1 2.4 2.8 10.5 7.4 0.5 0.4 35.8 34.9

DFO Essendon/ Essendon Fields 1.7 1.8 2.8 3.6 31.8 30.5 28.7 28.0 1.6 1.1High Street Northcote/ Northcote

Plaza 1.8 2.2 3.8 4.2 6.0 5.3 1.5 1.2 7.8 5.9

High Street Westgarth 0.2 0.2 0.4 0.8 1.9 0.9 0.3 0.1 7.5 8.6

Preston Market 3.7 4.4 12.9 13.3 2.0 3.5 0.3 1.1 1.0 2.1

Preston District Centre (High St) 0.3 0.8 0.8 1.0 1.2 0.6 0.2 0.6 2.1 3.7

Matthews Ave Airport West 1.6 2.3 2.0 5.2 5.7 7.3 3.5 3.6 1.8 2.6

Gilbert Road Reservoir 0.4 0.1 0.1 0.3 0.4 0.2 0.5 0.1 0.4 0.6

Edwardes Street Reservoir 0.5 0.4 1.0 0.6 0.3 0.0 0.0 0.2 0.3 0.7

Regional Centres

Westfield Airport West 5.5 7.1 9.1 11.4 25.1 25.4 11.4 8.7 7.9 8.8

Highpoint Shopping Centre 2.7 2.5 3.4 3.7 39.0 38.4 30.8 27.7 13.1 13.6

Northland Shopping Centre 3.3 2.9 6.2 5.1 37.5 35.1 30.5 27.9 14.6 10.4

Victoria Market 5.9 5.9 18.3 20.8 7.1 6.5 1.0 1.5 3.8 4.4

CBD (Melbourne City Centre) 3.3 2.2 3.1 2.8 33.6 30.5 15.8 13.1 34.6 31.0

Westfield Doncaster 0.3 0.0 0.6 0.2 7.7 9.9 2.1 4.3 2.6 3.7


Figure 78: Online ShoppingQ.64 Does the household currently shop regularly for the following items ONLINE?


12 PRIORITY AREAS - LOCAL FACILITIES, INFRASTRUCTURE & SERVICES


Main facility/infrastructure-based areas in need of improvement and development (Q.61) – New question in 2013

Main council-based services in need of improvement and development (Q.62) - New question in 2013

Key Results (see Figure 79 to 82):

Respondents were asked to nominate main areas for improvement or development within Moreland with the following topping the list:

Public toilets (33%) Passive open space (33%) Trees and plants (31%) Footpaths (31%) Parking facilities (27%) CCTV cameras in public spaces (25%) Local roads (24%) Local shopping areas (24%)

Respondents were asked to nominate main Council services for improvement or development within Moreland with the following topping the list:

Parks and open space maintenance (36%) Street cleansing (34%) Tree and shrub planting (28%) Town planning policy (28%) Planning and building approvals (28%) Graffiti removal (27%) Home and community care (HACC) (24%)

Suburb Variations

In terms of the main facilities/infrastructure-based areas in need of improvement and development, the following suburb variations were noted:

Gowanbrae/Tullamarine residents were more likely to cite sport facilities and open space infrastructure.Brunswick, Brunswick East/Fitzroy North and Brunswick West residents more often cited trees and plants, and cycling paths. Passive open space (e.g. parks and gardens) was also more of a focus for Brunswick and Brunswick East/Fitzroy North residents.Fawkner, Oak Park and Hadfield were more focussed on local shopping areas.Hadfield, Gowanbrae/ Tullamarine, and Pascoe Vale were more likely to have cited parking facilities.Public toilets were more often cited by Glenroy and Fawkner residents.


In terms of the main council-based services in need of improvement and development the following suburb variations were noted:

Brunswick East/ Fitzroy North residents were most likely to have cited parks and open space management.Street cleansing was most often cited by Brunswick East/ Fitzroy North and Fawkner residents.Brunswick and Brunswick East/ Fitzroy North residents most often cited tree and shrub planting.Planning and building approvals were most often cited by Oak Park, Pascoe Vale, Brunswick and Brunswick East/ Fitzroy North residents.Pascoe Vale, Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents were most likely to cite town planning policy.


Figure 79: Areas for Improvement or Development – Facilities and InfrastructureQ.61 Thinking about facilities and/or infrastructure in Moreland, what do you think are the FIVE MAIN areas for improvement or development? ^


(n=1012) %

Public toilets 33.1Passive open space (e.g. parks and gardens) 32.5

Trees and plants 31.3Footpaths 31.0

Parking facilities 26.6CCTV cameras in public spaces 25.3

Local roads 24.1Local shopping areas 24.0

Cycling paths 18.6Street lighting 17.0

Facilities for seniors 16.6Walking tracks 16.6

Open space facilities (e.g. picnic areas, BBQs) 15.2Open space infrastructure (e.g. seating, shelter, lighting) 13.6

Playgrounds and play equipment 12.3Sport facilities 11.3

Public Wi-Fi facilities 11.1Recreation areas 11.0

Facilities for youth 10.2Outdoor social spaces 8.6

Entertainment facilities 8.0Leisure/aquatic centres 7.8

Active open space (e.g. sports fields) 4.8Public art 4.4

Indoor social spaces 4.3Community meeting spaces 3.8

Facilities for babies and young children 3.8Performance areas/spaces 3.8

Dedicated youth centre 2.8Other 4.0

Can't say 6.2^New question in 2013

Moreland City Council: Household Survey 2013 61

Figure 80: Areas for Improvement or Development – Facilities and Infrastructure – TOP 10 BY SuburbQ.61 Thinking about facilities and/or infrastructure in Moreland, what do you think are the FIVE MAIN areas for improvement or development? ^

TOTAL Glenroy FawknerOak Park Hadfield

Gowanbrae/ Tullamarine

Pascoe Vale

Pascoe Vale

South CoburgCoburg North Brunswick

Brunswick East/

Fitzroy NthBrunswick

West

Base: All households answering in 2013 (n=1012) (n=61) (n=85) (n=93) (n=93) (n=51) (n=81) (n=100) (n=95) (n=75) (n=76) (n=112) (n=90) % % % % % % % % % % % % %

Public toilets 33.1 39.3 41.2 32.3 34.4 27.5 32.1 34.0 36.8 36.0 30.3 25.0 24.4

Passive open space 32.5 27.9 24.7 26.9 18.3 25.5 30.9 27.0 26.3 28.0 50.0 44.6 32.2

Trees and plants 31.3 23.0 31.8 26.9 24.7 23.5 25.9 22.0 31.6 21.3 39.5 40.2 41.1

Footpaths 31.0 32.8 25.9 32.3 33.3 27.5 29.6 29.0 28.4 29.3 35.5 37.5 27.8

Parking facilities 26.6 26.2 22.4 30.1 34.4 45.1 33.3 22.0 25.3 18.7 26.3 26.8 24.4

CCTV cameras in public spaces 25.3 36.1 31.8 26.9 32.3 41.2 23.5 25.0 24.2 21.3 21.1 18.8 18.9

Local roads 24.1 27.9 20.0 31.2 22.6 21.6 24.7 28.0 29.5 18.7 17.1 25.0 21.1

Local shopping areas 24.0 26.2 31.8 32.3 32.3 13.7 25.9 28.0 32.6 21.3 13.2 17.9 15.6

Cycling paths 18.6 3.3 5.9 11.8 7.5 9.8 13.6 12.0 24.2 21.3 32.9 26.8 24.4

Street lighting 17.0 14.8 24.7 15.1 14.0 13.7 16.0 15.0 16.8 22.7 13.2 20.5 20.0



Figure 81: Areas for Improvement or Development – Council servicesQ.62 Thinking about Council services in Moreland, what do you think are the FIVE MAIN areas for improvement or development? ^


(n=1039) %

Parks and open space maintenance 36.2Street cleansing 33.6

Tree and shrub planting 28.4Town planning policy 28.3

Planning and building approvals 28.2Graffiti removal 27.2

Home and community care (HACC) 23.8Waste services 22.4

Community consultation 19.4Libraries 16.6

Enforcement of local laws 15.5Environmental health (inspections of food premises etc) 15.0

Recreation and leisure services 12.1Community transport services 11.2

Lobbying on behalf of the community 10.6Community events (e.g. Coburg Carnivale) 9.7

Youth services 9.6Public education programs 8.0

Community events 7.1Arts and cultural services 6.8

School holiday program 6.7Children's services 6.0

Maternal and child health services 5.5Family day care 4.4Delivered meals 3.3

Other 4.6Can't say 11.3


Moreland City Council: Household Survey 2013 63

Figure 82: Areas for Improvement or Development – Council services - TOP 10 BY SuburbQ.62 Thinking about Council services in Moreland, what do you think are the FIVE MAIN areas for improvement or development?^

TOTAL Glenroy FawknerOak Park Hadfield

Gowanbrae/ Tullamarine

Pascoe Vale

Pascoe Vale

South CoburgCoburg North Brunswick

Brunswick East/

Fitzroy Nth

Brunswick West

Base: All households answering in 2013 (n=1039) (n=64) (n=87) (n=97) (n=99) (n=49) (n=82) (n=98) (n=98) (n=78) (n=82) (n=114) (n=91) % % % % % % % % % % % % %

Parks and open space maintenance 36.2 31.3 29.9 36.1 29.3 38.8 40.2 39.8 31.6 30.8 40.2 49.1 36.3

Street cleansing 33.6 21.9 39.1 34.0 36.4 36.7 30.5 33.7 36.7 25.6 36.6 39.5 34.1

Tree and shrub planting 28.4 23.4 18.4 21.6 25.3 14.3 18.3 26.5 26.5 30.8 42.7 38.6 30.8

Town planning policy 28.3 7.8 6.9 33.0 13.1 10.2 42.7 22.4 26.5 19.2 45.1 40.4 34.1

Planning and building approvals 28.2 17.2 13.8 34.0 19.2 18.4 34.1 25.5 30.6 24.4 37.8 39.5 24.2

Graffiti removal 27.2 34.4 28.7 19.6 25.3 30.6 35.4 17.3 22.4 21.8 28.0 32.5 22.0

Home and community care (HACC) 23.8 31.3 32.2 36.1 27.3 8.2 30.5 22.4 19.4 16.7 20.7 11.4 23.1

Waste services 22.4 25.0 28.7 23.7 21.2 26.5 28.0 23.5 28.6 20.5 13.4 19.3 15.4

Community consultation 19.4 12.5 6.9 16.5 10.1 14.3 18.3 20.4 20.4 23.1 35.4 17.5 15.4

Libraries 16.6 14.1 16.1 10.3 13.1 20.4 17.1 12.2 20.4 15.4 14.6 20.2 19.8



13 CHANGES FOR THE ENVIRONMENT


Household changes made as a result of environmental considerations (Q.77). Activities carried out in consideration of the environment (Q.78) – New question in

2013 Sources of recycling information (Q.79) - New question in 2013 Bin capacity utilised at collection (Q.80) Disposal of household items (Q.81) - New question in 2013

Key Results (see Figure 83 to 87):

Household are most likely to have made the following environmental changes: installed energy efficient lights and insulated home, but least likely to have considered purchasing Green Power or installing solar panels.

Households are most likely to always use their household recycling and green waste bins followed by reducing their use of utilities.

Households were least likely to have considered using a composting bin, grey water for gardens or their own containers to buy food.

The Moreland Waste calendar has been a useful source of information about items that can be recycled (41%) following by the Moreland website (28%)

The majority of households place bins for collection that are full or more than half full.

At least one quarter of households were unsure of where to dispose of households items such as batteries, mobile phones, compact fluorescent globes, televisions and computers.


Installation of water saving shower heads within the last 12 months or earlier is highest for Oak Park and Hadfield residents. Most likely to not consider installation were Gowanbrae and Brunswick East/ Fitzroy North residents.

Installation of rain water tanks within the last 12 months or earlier is highest for Glenroy, Gowanbrae/Tullamarine, Coburg and Coburg North residents. Most likely to not consider installation were Gowanbrae/Tullamarine, Pascoe Vale and Pascoe Vale South residents.

Purchase of accredited green power within the last 12 months or earlier is highest for Coburg North and Brunswick East / Fitzroy North residents. Most likely to not consider purchasing green power are Fawkner, Oak Park, Hadfield, Gowanbrae/Tullamarine, Pascoe Vale and Pascoe Vale South residents.

Installation of energy efficient lights within the last 12 months or earlier is highest for Hadfield, Pascoe Vale and Brunswick West residents. Most likely to not consider installation were Gowanbrae/Tullamarine residents.

Purchase of the most energy efficient appliances within the last 12 months or earlier is highest for Coburg North and Brunswick East / Fitzroy North residents. Most likely to not consider purchasing the most energy efficient appliances are Oak Park and Gowanbrae/Tullamarine residents.

Installation of solar panels for electricity generation within the last 12 months or earlier is highest for Glenroy, Hadfield and Coburg North residents. Most likely to not consider installation are Fawkner, Hadfield, Pascoe Vale and Pascoe Vale South residents.


Installation of insulation within the last 12 months or earlier is highest for Oak Park, Hadfield and Coburg North residents. Most likely to not consider installation are Gowanbrae/Tullamarine residents.

Oak Park and Hadfield residents were most likely to always use a household green waste bin.

Hadfield residents were most likely to always try to use less water. Glenroy, Hadfield, Pascoe Vale and Brunswick East/Fitzroy North residents were

most likely to always try to use less electricity. Oak Park, Pascoe Vale, Coburg North and Brunswick West residents were most

likely to always try to reduce shower times. Residents most likely to use the Moreland Waste calendar to find out

information about what items can be recycled included Fawkner, Hadfield, Pascoe Vale, Pascoe Vale South and Coburg North residents.

Residents in Gowanbrae/Tullamarine are more likely to use the full capacity of their general waste bin and recycling bin, while residents in Oak Park are more likely to use the full capacity of their green waste bin.


Figure 83: Changes for the EnvironmentQ.77 Has this household made any of the following changes as a result of environmental considerations?

Base: All households answering

Did more than 12

months ago

Started doing within the

last 12 months Considering

Not considering

Can't say/ Not

applicable

% % % % %Installed a water efficient

shower head2011 (n=987) 62.5 12.6 9.7 10.3 4.82013 (n=984) 71.4 4.0 7.0 9.5 8.1

Installed a rain water tank2011 (n=886) 33.2 4.2 24.4 24.7 13.52013 (n=886) 37.0 1.8 18.1 27.7 15.5

Purchased accredited Green Power

2011 (n=801) 21.6 3.4 15.9 41.9 17.12013 (n=781) 21.2 2.6 14.4 40.6 21.3

Installed energy efficient lights2011 (n=1019) 68.9 16.8 5.3 5.4 3.62013 (n=1003) 76.4 9.3 6.0 4.2 4.2

Purchased the most energy efficient appliances

2011 (n=920) 47.8 13.0 18.8 9.4 11.02013 (n=888) 55.2 11.0 14.5 8.9 10.3

Installed solar panels for electricity generation

2011 (n=849) 8.5 7.3 26.6 41.0 16.52013 (n=829) 18.9 2.7 24.8 35.5 18.2

Insulated home2011 (n=1029) 68.8 11.0 5.3 6.2 8.72013 (n=1001) 75.9 2.5 4.2 6.1 11.4

Figure 84: Activities carried out in consideration of the environmentQ.78 How often does your household use/do the following out of consideration for the environment? ^

Base: All households answering in 2013 Always Sometimes Rarely Never

Can't say/ Not

applicable

% % % % %

Used a household recycling bin (n=1056) 95.6 2.8 0.7 0.5 0.5

Used a household green waste bin (n=1037) 82.9 4.4 0.9 5.6 6.2

Tried to use less water (n=1054) 76.5 20.8 1.4 1.0 0.3

Tried to use less electricity (n=1046) 66.5 27.3 4.0 1.5 0.7

Tried to reduce shower time (n=1029) 63.2 31.3 3.5 1.5 0.5

Tried to use less gas (n=1014) 55.3 28.4 7.6 5.0 3.7

Used a "green" reusable shopping bag (n=1012) 55.2 34.7 4.9 4.4 0.9

Used compost bin/ worm farm/ bokashi bin (n=945) 40.4 12.3 5.9 33.9 7.5

Bought items with least amount of packaging (n=965) 27.6 45.3 14.4 8.5 4.2

Used grey water to water gardens/ lawns (n=992) 23.0 28.4 14.4 25.5 8.7

Used own containers to buy food (n=961) 11.4 19.2 19.9 43.6 5.9



Figure 85: Sources of Recycling InformationQ.79 When you have wanted to find out about what items can be recycled, where did you USUALLY go to find information? ^


Figure 86: Bin Capacity Utilised at CollectionQ.80 How full are your bins when you put them out for collection?

Base: All households answeringLess than half full Half full

More than half

full Full

Can't say/ Not

applicable % % % % %

General waste bin2011 (n=1138) 12.4 17.8 25.4 43.7 0.72013 (n=1076) 14.2 17.2 27.6 39.6 1.5

Recycling bin2011 (n=1130) 5.2 13.7 27.7 52.7 0.62013 (n=1067) 4.0 14.0 29.5 51.0 1.5

Green waste bin2011 (n=1073) 4.0 6.8 13.9 59.2 16.12013 (n=1027) 4.4 5.5 16.1 59.2 14.8

Figure 87: Disposal of household itemsQ.81 How do you usually dispose of the following items...? ^

Base: All households answering in 2013

Kerbside garbage

bin

Kerbside recycling

bin

Hard waste

collection

Designated drop off

point Other

Can't say/ Not

applicable % % % % % %

Batteries (n=1025) 28.3 1.6 9.8 30.7 5.4 24.2Mobile phones (n=1015) 2.3 1.1 3.8 41.4 8.8 42.6

Compact fluorescent globes (n=1007) 20.9 4.4 7.5 17.2 4.5 45.5

Televisions (n=1054) 0.7 0.8 43.7 22.8 4.2 27.7Computers (n=1022) 0.3 0.7 36.0 23.5 5.1 34.3



APPENDIX 1: THE 2013 QUESTIONNAIRE


APPENDIX 2: CROSS-TABULATIONS – INDIVIDUAL DATA (weighted)


APPENDIX 3: CROSS-TABULATIONS – HOUSEHOLD DATA (weighted)


APPENDIX 4: CROSS-TABULATIONS – KEY DEMOGRAPHICS DATA (weighted and significance tested)

Moreland City Council: Household Survey 2013 · Web viewBase: All households answering 2011...

Documents

Transcript of Moreland City Council: Household Survey 2013 · Web viewBase: All households answering 2011...