More Than Words: Localizing Your International Content
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Transcript of More Than Words: Localizing Your International Content
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#MozCon
Zeph Snapp • Altura Interactive
MORE THAN WORDS:
@zephsnapp • [email protected]
Localizing Your International Content
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SATURATION RATESIN US & UK ARE 88%
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YOU WANT TO GROW? LOOK OUTSIDE
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HREFLANG
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SITE STRUCTURE
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THAT’S ENTRY LEVEL
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YOU’RE ROCK STARS!
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TRAINING
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ESTABLISH YOURRESOURCES
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ASSETS
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STAFFBE REALISTIC
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BUDGET
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GAMEPLAN
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CONTENT STRATEGYWHO, HOW, WHY
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PERSONAS CHANGE
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PERSONAS CHANGECULTURE
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PERSONAS CHANGECULTUREAGE
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PERSONAS CHANGECULTUREAGESPENDING POWER
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KEYWORD RESEARCHUNIVERSAL QUERIES:
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KEYWORD RESEARCHHOW TO BICYCLE KICK
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KEYWORD RESEARCHLOCALIZED QUERY
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KEYWORD RESEARCHWHO WON CONCACAF?
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#MozCon
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STYLE GUIDES
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BUILD TEMPLATE
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EXECUTING THE PLAY
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MACHINE TRANSLATION
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MACHINE TRANSLATIONMACHINE LEARNING
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MACHINE TRANSLATIONMACHINE LEARNINGHUMAN TRANSLATION
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MACHINE TRANSLATIONMACHINE LEARNINGHUMAN TRANSLATIONCROWDSOURCING?
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MACHINE TRANSLATIONMACHINE LEARNINGHUMAN TRANSLATIONCROWDSOURCING?MARKETERS
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LOCALIZATION TIPS
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LOCALIZATION TIPSTEST FIRST
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LOCALIZATION TIPSTEST FIRSTPAY BY THE HOUR
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LOCALIZATION TIPSTEST FIRSTPAY BY THE HOURBILINGUALS DO IT BETTER
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#MozCon
BLOGGINGTRANSLATE +ORIGINALCONTENT =QUERY INTENT
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NURTURE FANBASE
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#MozCon
VIDEOSTRANSCRIPTSUBTITLEOPTIMIZE
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#MozCon
MAKE SOME NOISE!
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LINKS
STILL MATTER
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LINKSSHARES
STILL MATTER
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LINKSSHARESREFERRALS
STILL MATTER
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LINK RECLAMATIONTHE EASY SCORE
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#MozCon
ID, REACH OUT, GET LINKSPRO TIP:
HOLD OFF ON REDIRECTING
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GUEST AUTHORSCALL IN A SUB!
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#MozCon
CONTACT FORMS 40% MORE EFFECTIVE
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Nudo.io
CONTACT FINDERSPANISH LANGUAGE SITES
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DON’T BURN BRIDGES
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#MozCon
PAID CONTENT PROMOTION ON FACEBOOK = COVERAGE
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¡GRACIAS!http://alturainteractive.com/
international-seo-basics
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1. http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
2. http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
3. http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg
4. https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico
5. http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg6. https://www.flickr.com/photos/51422503@N03/4747309672
IMAGE CREDITS
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1. http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233
2. http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg
3. http://jaimepg.com/4. http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-
Liga-MX-2012.jpg5. https://www.flickr.com/photos/liznn7/11274182046/6. https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/
photostream/
IMAGE CREDITS
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1. https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/
2. https://www.flickr.com/photos/landahlauts/54028378363. http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/
gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images
4. http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg5. http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-
giovaniafp29.jpg6. https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/
photostream/
IMAGE CREDITS
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1. https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html
IMAGE CREDITS