More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
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Transcript of More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
Marcy PhelpsPhelps Research, Inc.September 10, 2014www.PhelpsResearch.comTwitter: @marcyphelps
DataViz for Info Pros
Understanding DataVizWhat is it?
DataViz in practice
DataViz and Info ProsDataViz = Opportunity
Now what?
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We’re drowning in information!7
Time is the new currencyData-driven decisions in real time
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Boring numbers
Insights! 3,009.9
3,424.9
3,734.93,919.2 3,973.3 4,041.6
492.2
872.3
1,284.6
1,621.4
1,947.22,201.7
2007 2008 2009 2010 2011 2012
Worldwide Ethernet Semiconductor Revenue Forecast($ million)
Total Ethernet 10 G Ethernet
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Information becomes…
ReadableLogical/memorable
Usable
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UNDERSTANDING DATAVIZ
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Data art vs. data visualization
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Interactive vs. staticCharts/graphs
Data mapsDiagrams
Word cloudsDashboards
ImagesVideoetc.
DATA VISUALIZATION =
Visualization design + Visual analysis
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More than pretty pictures!
From: SHOW ME THE NUMBERS, BY STEPHEN FEW 15
Analyze Discover the message
Communicate Share the message
Monitor Track performance
Plan Predict/prepare for future
Health InfoScape: http://bit.ly/1mspaSQMIT/GE 16
Find Connections
ID clusters in mailing list
Source: Blog.MailChimp.com17
Investigate cause and effect
http://bit.ly/18DsuHx
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Fast answers
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Real-time tracking
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HealthMap.org 22
Monitoring progress with dashboards
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http://bit.ly/1jn4Ai1
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DATAVIZ AND INFO PROS
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"Prove yourself on the field, not by talking"
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Visual analysis process
Data/View SpecificationView Manipulation
Process & Provenance
Interactive Dynamics for Visual Analysis: A taxonomy of tools that support the fluent and flexible use of visualizations, Jeffrey Heer & Ben Shneiderman, ACMQueu, February 2012, http://queue.acm.org/detail.cfm?id=2146416
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DataViz team
Strategy
Tool selection/evaluation
Asking the right questions
Analysis
Sharing
Archiving
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“There is a simple way to package information that, under the right
circumstances, can make it irresistible. All you have to do is find it.”
Malcolm GladwellThe Tipping Point
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VISUAL DESIGN
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DataViz options for deliverables
Using visualizations from sourcesUsing data from sources & creating visualizationsCreating our own data & visualizations
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34http://data.worldbank.org/
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MarketingCharts.com
Ready-to-use graphics
American FactFinderhttp://factfinder2.census.gov
Eurostathttp://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home
ESRIwww.esri.com
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www.Phelpsesearch.com
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What type of graphic?
What kind of info?
What’s the message?
What’s the relationship?
Select your graphic
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http://bit.ly/1yp3pth44
Selecting the right graphic
Keep learning!
Show Me the Numbers: Designing Tables and Graphs to Enlighten, Stephen Few
The Visual Display of Quantitative Information, Edward R. Tufte
Say it with Charts: The Executive’s Guide to Visual Communication, Gene Zelazny
Tableausoftware.com
Practice!!
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“If you are seen as someone who adds value, then you have a seat at the table.”
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