More than just another cute face, they have a place in

your program!

Cathy Dolson, Specialty Programs Coordinator, Registered InstructorSTAR - 11800 Hwy 11E, Lenoir City, TN 37772 1

A little bit about our program:

•Initial education-based program conceived in 2008,

minis donated in 2008

•Business plan, program & educational curriculum

developed, and presented to public and private schools

in 2009.

•Initial pilot program began in 2011.

•Some of the issues raised during our analysis became

major roadblocks ….. Funding shortfalls & liability issues2

Program revised in 2012 to include new

services targeted to additional audiences

2011= 11 visits

2012 = 18 visits

2013 = 45 visits

2014= 40 visits*

2015 = 18 visits to date

Moving forward…..

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Define your offering…..

• Does it fit with your mission?

• Is there a market for your

services?

• Is it sustainable?

4

Determine your costs …..

• Insurance?

• Staff time & training?

• Equipment – truck, trailer, etc.?

• Supplies -- diapers, shoes,

halters?

• Costs of minis – vet, farrier,

etc.?… to help set your

price 5

Seek out Support…..• Civic organizations?

• Retailers supporting the

market?

• Fundraisers?

• Sponsorships?

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Seek out Support…..

… and train them!7

Reach out to your audience…..

• Get to know your prospects

• Schedule a site visit – meet & tour, leave a proposal

• Describe the program &benefits for THEIR

population

• Make it professional-grade …. Take yourself

seriously!

• Rack cards … more bang for your buck 8

Develop your client proposals…..• Break down pricing options

• Mention any sponsorships applied to the

proposal!

• Describe the experience and site set-up

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Site visit checklist…..

10

About your minis…..

11

Visit Day!It’s here! Everyone’s

excited!

12

Visit Day!It’s here! Everyone’s

excited!

13

Staying in Touch

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ResourcesDIAPERS: Bun Bags www.bunbag.com

Potty bags Miniature Horse Therapy Products & Sales on Facebook – Angel Anthony Filby

SHOES: BuildABear www.buildabear.com Miniature Horse Therapy Products & Sales

on Facebook

HALTERS: www.KustomFitHalters.com – personalized with a wide selection of colors and sizes!!

CERTIFICATION: www.PetPartners.org

CURRICULUM: Strides to Success, MARVELOUS MINISPATH Premier Accredited Facilitywww.stridestosuccess.org Plainfield, IN

COSTUMES: Petsmart www.Petsmart.com Hobby Lobby, JoAnn Crafts