More Stories in Less Time
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![Page 1: More Stories in Less Time](https://reader034.fdocuments.us/reader034/viewer/2022042814/5550b176b4c905ff618b4886/html5/thumbnails/1.jpg)
MORE STORIES LESS TIME PRSA PUGET SOUND
SEPTEMBER 2013
@zanarama
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Who feels like they have unlimited time and are reaching everyone they want to on social media?
Flickr:horiavarlan @zanarama
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Who would like your staff’s expertise or skills to be widely known?
Flickr:theunquietlibrarian @zanarama
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Who feels like their staff (besides development & communications) are utilizing social media for their jobs?
Flickr:oberazzi @zanarama
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A LOGO CAN’T BE AS SOCIAL
@zanarama
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HOW WE CONNECT NOW
@zanarama
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GETTING TO KNOW YOU
@zanarama
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BEHIND THE SCENES
@zanarama
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PERSONALITY OF ORGANIZATION
@zanarama
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SPEAK TO DIFFERENT AUDIENCES
@zanarama
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CONTEXT & PERSONAL URGENCY
@zanarama
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SHOW LEADERSHIP, SUBTLY
@zanarama
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STARTING AT FOOD LIFELINE
@zanarama
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WHY CEO’S TWEET
@zanarama
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WON’T HAPPEN BY ACCIDENT
Social media policies Training Feed content
Image Flickr:calsidyrose
@zanarama
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BLURRING THE PERSONAL & PROFESSIONAL LINES
@zanarama
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“Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “
Amber Naslund Blogger, Brass Tack Thinking
@zanarama
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SOCIAL MEDIA POLICY
Flickr:noneck @zanarama
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SOCIAL MEDIA POLICY
Organization’s values What do you encourage people to post? What needs approval first? When to alert management
flickr: sopues @zanarama
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SOCIAL MEDIA POLICY
Flickr:doctor_keats @zanarama
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RED CROSS POLICY
@zanarama
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SOCIAL MEDIA POLICY
@zanarama
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SOCIAL MEDIA POLICY
Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/nposmpolicy
@zanarama
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MORE OPPORTUNITY – LESS FEAR
“Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/
@zanarama
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TRAINING BRINGS POLICY TO LIFE Review it with all staff
Ongoing conversation as tools evolve
Point out who’s doing it well & correct when needed
@zanarama
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BILL & MELINDA GATES FOUNDATION
@zanarama
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TRAINING RESOURCES
NTEN
Idealware
Beth Kanter & John Haydon http://bit.ly/NPOSMResources
Flickr:zzpza
@zanarama
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GETTING PERSONAL
“Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower
@zanarama
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“IS IT OK IF I TWEET THAT?”
Make it a habit Advance notice of things to share Tie back to organization
@zanarama
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THOUGHTS & QUESTIONS
@zanarama
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STAY IN TOUCH
@zanarama