Moray Tourism PerformanceMoray Tourism Performance

Richard J MacDonaldRichard J MacDonald Global Tourism Solutions (UK) LtdGlobal Tourism Solutions (UK) Ltd

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Moray Tourism 2008Moray Tourism 2008

Scottish Tourism Economic Activity Monitor Scottish Tourism Economic Activity Monitor (STEAM) Report Estimates(STEAM) Report Estimates

643,000 tourists 643,000 tourists 1.8m tourist days 1.8m tourist days £84m revenue generated by tourism £84m revenue generated by tourism 2,987 jobs supported by tourism sector2,987 jobs supported by tourism sector

2Global Tourism Solutions (UK) Ltd

Indications for 2009Indications for 2009 Factors: credit crunch; weak £; Factors: credit crunch; weak £;

Homecoming; hot weather = ‘staycation’ Homecoming; hot weather = ‘staycation’ and incoming tourists?and incoming tourists?

Scottish Domestic Tourism Jan-Oct (UKTS)Scottish Domestic Tourism Jan-Oct (UKTS) Scotland- trips up 3.2%, spend down 1%Scotland- trips up 3.2%, spend down 1%

International tourism Jan-Oct (IPS)International tourism Jan-Oct (IPS) Scotland- trips down 1.6%, spend up .2%Scotland- trips down 1.6%, spend up .2% Trips from EU down, from North America upTrips from EU down, from North America up

Visitor Attractions Jan-Oct (VAB)Visitor Attractions Jan-Oct (VAB) Scotland up 3.6%Scotland up 3.6%

3Global Tourism Solutions (UK) Ltd

Moray: Jan-Sep 2009 (STEAM)Moray: Jan-Sep 2009 (STEAM) 536,000 tourists – Up 1% from 1536,000 tourists – Up 1% from 1stst 9m 2008 9m 2008 1.6m tourist days – Up 5% from 11.6m tourist days – Up 5% from 1stst 9m 2008 9m 2008 £69m generated by tourism – down 1%£69m generated by tourism – down 1% 3146 FTE jobs supported by tourism sector- no 3146 FTE jobs supported by tourism sector- no

significant changesignificant change

Highland: numbers up 6%; revenue up 1%Highland: numbers up 6%; revenue up 1% Glasgow: numbers up 3%; revenue up 1%Glasgow: numbers up 3%; revenue up 1% Perth & Kinross: numbers down 3%; revenue Perth & Kinross: numbers down 3%; revenue

down 2% down 2%

4Global Tourism Solutions (UK) Ltd

Moray Tourist NumbersMoray Tourist Numbers 536,000 tourists – Up 1% from 1536,000 tourists – Up 1% from 1stst 9m 2008 9m 2008

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Moray Tourist DaysMoray Tourist Days 1.6m tourist days – Up 5% from 11.6m tourist days – Up 5% from 1stst 9m 2008 9m 2008

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Moray Tourism RevenueMoray Tourism Revenue £69m generated by tourism – down 1% from 1£69m generated by tourism – down 1% from 1stst 9m 2008 9m 2008

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Moray Sectors of EmploymentMoray Sectors of Employment 3146 FTE jobs supported by tourism sector- no significant change3146 FTE jobs supported by tourism sector- no significant change

8Global Tourism Solutions (UK) Ltd

Moray Tourism PerformanceMoray Tourism Performance

Richard J MacDonaldRichard J MacDonald Global Tourism Solutions (UK) LtdGlobal Tourism Solutions (UK) Ltd

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