Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun...

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Morae: Digital Solution for Morae: Digital Solution for Usability Studies Usability Studies Information Experience Laboratory Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning School of Information Science & Learning Technologies Technologies University of Missouri-Columbia University of Missouri-Columbia LIDA conference LIDA conference Dubrovnik, 2007 Dubrovnik, 2007

Transcript of Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun...

Page 1: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae: Digital Solution for Morae: Digital Solution for Usability StudiesUsability StudiesInformation Experience LaboratoryInformation Experience Laboratory

Borchuluun Yadamsuren & Paul TurnerBorchuluun Yadamsuren & Paul Turner

School of Information Science & Learning School of Information Science & Learning TechnologiesTechnologies

University of Missouri-ColumbiaUniversity of Missouri-Columbia

LIDA conferenceLIDA conference

Dubrovnik, 2007Dubrovnik, 2007

Page 2: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

OverviewOverview

What is usability?What is usability?• IE Lab SetupIE Lab Setup MORAE componentsMORAE components Demonstration of usability session with Demonstration of usability session with

MoraeMorae

Page 3: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

What is a usability?What is a usability?

• LearnabilityLearnability• Efficiency of UseEfficiency of Use• MemorabilityMemorability• Minimum errors in UseMinimum errors in Use• Subjective Satisfaction Subjective Satisfaction (Jacob Nielsen, (Jacob Nielsen,

1993)1993)

Page 4: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Usability testingUsability testing

Measures usability by giving a close-up Measures usability by giving a close-up look at an individual user’s experience look at an individual user’s experience while navigating a site or software while navigating a site or software application, right down to the user’s application, right down to the user’s verbal and facial expressions.verbal and facial expressions.

Page 5: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Usability Testing with MoraeUsability Testing with Morae

•Think aloud

•Task analysis

•Interview

•Focus group

•Expert review

Page 6: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

IE Lab SetupIE Lab Setup

•Established in 2003 Established in 2003 •Includes the Information Experience Includes the Information Experience Room (data collection) and the Control Room (data collection) and the Control Room (research & analysis)Room (research & analysis)

•Experience Room is set up with five Experience Room is set up with five collection stationscollection stations

•Remote data collection via laptopRemote data collection via laptop

Page 7: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Information Experience LabInformation Experience Lab• ResearchResearch• ConsultingConsulting• TeachingTeaching

Page 8: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Experience RoomExperience Room

Page 9: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Control RoomControl Room

Page 10: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

MoraeMorae

Old technology v. New technologyOld technology v. New technology

All software solution

Truly portable

Easy to use

Page 11: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Rich Recording TechnologyRich Recording Technology

Page 12: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Portable LabPortable Lab

Page 13: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae ProcessMorae Process

Three componentsThree components• RecorderRecorder• ObserverObserver• ManagerManager

Page 14: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Recording the User TestRecording the User Test

Page 15: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae featuresMorae features

• Instantly calculate and graph standard Instantly calculate and graph standard usability measurementsusability measurements• Focus on understanding results Focus on understanding results •Visualize important results in meaningful Visualize important results in meaningful waysways

•Present results persuasively and Present results persuasively and professionally professionally

Page 16: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Testing ProcessTesting Process

Page 17: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae RecorderMorae Recorder• Defining study name, configuration, and capture options

• Defining markers and tasks

• Defining surveys (SUS and user satisfaction surveys)

Page 18: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Capture optionsCapture options• CameraCamera• MicrophoneMicrophone• KeystrokesKeystrokes• Screen textsScreen texts

Mouse clicks Mouse clicks (cursor, right, left (cursor, right, left and middle buttons)and middle buttons)

Page 19: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

MarkersMarkers

• Color

• Type

• Description

Page 20: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Use of MarkersUse of Markers• User actionsUser actions• User comments and questionsUser comments and questions• Observations about how the user Observations about how the user

performs a taskperforms a task• Interesting comments or actions to Interesting comments or actions to

include in highlight videosinclude in highlight videos

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Logging the user testLogging the user test

Page 22: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae Observer featuresMorae Observer features

•Connect to Connect to RecorderRecorder via Network. via Network. •Remotely start and stop Remotely start and stop RecorderRecorder from from an Observer station.an Observer station.

•View View RecorderRecorder's screen video, picture-in-'s screen video, picture-in-picture (PIP) and audio of the user.picture (PIP) and audio of the user.

Page 23: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae Observer featuresMorae Observer features

• Log the test session markers and text Log the test session markers and text notesnotes

• Record a digital video file (WMV) of the Record a digital video file (WMV) of the session in session in ObserverObserver for immediate for immediate playback and sharing of the test session.playback and sharing of the test session.

• Connect multiple Observers Connect multiple Observers simultaneously to simultaneously to RecorderRecorder..

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Multiple ResearchersMultiple Researchers

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Morae ManagerMorae Manager

• Synchronized review of test recordingsSynchronized review of test recordings• Video and audio indexed with interaction eventsVideo and audio indexed with interaction events• Quickly calculate time-based and frequency metricsQuickly calculate time-based and frequency metrics• Easily create and share highlight videosEasily create and share highlight videos

ANALYZER PRESENTER

Page 26: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Morae Analysis FeaturesMorae Analysis Features

•Review screen video automatically Review screen video automatically synchronized with user video and audio.synchronized with user video and audio.

•View log marks and text notes entered View log marks and text notes entered through through Remote ViewerRemote Viewer(s) synchronized with (s) synchronized with the video recording.the video recording.

•Automatically break recordings into tasks Automatically break recordings into tasks based on markers.based on markers.

•Calculate usability metrics, including time on Calculate usability metrics, including time on task, click path, and user success rate.task, click path, and user success rate.

Page 27: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

SearchSearch• Mouse clicksMouse clicks• Web page changesWeb page changes• KeystrokesKeystrokes• Screen textScreen text• TasksTasks• Window dialog eventsWindow dialog events

Export search results to a comma-delimited file Export search results to a comma-delimited file that can be used in other applications (Excel, that can be used in other applications (Excel, SPSS etc)SPSS etc)

Page 28: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

Task analysisTask analysis

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Task AnalysisTask Analysis

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Data AnalysisData Analysis

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Morae Presentation featuresMorae Presentation features

•Edit and create highlight videos and title clipsEdit and create highlight videos and title clips•Create multiple highlight videos within a single Create multiple highlight videos within a single project.project.

•Easily add transitions.Easily add transitions.•Add audio voice-overs.Add audio voice-overs.

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Presentation of resultsPresentation of results• Import videos not recorded with Import videos not recorded with MoraeMorae and and

include them in the highlight video.include them in the highlight video.• Position, resize and adjust the PIP image for Position, resize and adjust the PIP image for

each clip.each clip.• Produce individual clips for Power Point Produce individual clips for Power Point

PresentationsPresentations

Page 33: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

DemonstrationDemonstration• Object of the study: MU Libraries websiteObject of the study: MU Libraries website• Method: Think Aloud and Task AnalysisMethod: Think Aloud and Task Analysis• User will perform tasksUser will perform tasks• Observation of the sessionObservation of the session• Basic AnalysisBasic Analysis• Data presentationData presentation

Page 34: Morae: Digital Solution for Usability Studies Information Experience Laboratory Borchuluun Yadamsuren & Paul Turner School of Information Science & Learning.

ResourcesResources• Information about MoraeInformation about Morae• Case study of MU Usability StudyCase study of MU Usability Study• Other case studies of Morae useOther case studies of Morae use

www.techsmith.comwww.techsmith.com

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Contact UsContact Us

•Dr.Sanda Erdelez: Dr.Sanda Erdelez: [email protected]@missouri.edu •Borchuluun Yadamsuren: Borchuluun Yadamsuren: [email protected]@mizzou.edu•Paul Turner: Paul Turner: [email protected]@missouri.edu

Information Experience Laboratory:Information Experience Laboratory:

http://ielab.missouri.eduhttp://ielab.missouri.edu

School of Information Science & Learning School of Information Science & Learning Technologies: Technologies:

http://www.sislt.missouri.eduhttp://www.sislt.missouri.edu