Moorpark rotary presentation on social media
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Transcript of Moorpark rotary presentation on social media
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Social OrganizationsTaking Communication & Collaboration
To New Levels
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http://www.nasa.gov/images/content/514556main_41s_explosive_smoke_1024.jpg
“Every time we develop a new enginewe have to blow it up!”
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You can’t manage this!
Peter Drucker
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But you can facilitate it!
The Network Effect
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Identical information evokes different meanings in each of us. It is not what the message does to the audience . . . but what the audience does with the message. . .that really matters.
– Frank Miller
http://informationr.net/ir/8-1/paper140.html
I = 0 (Information has no intrinsic meaning)
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How Do We Frame The Issues?
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Scott's Primer
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Are Any of These Familiar?
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So Why Is This So Difficult?
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Clayton Christensen &Disruptive Innovation
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Jobs-to-be-Done (Christensen)
● What are the high-level jobs-to-be-done?○ Civil War Re-enactment○ Run So Others Can Walk
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Jobs-to-be-Done (Christensen)
● What are the current approaches and what pain points result?
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Jobs-to-be-Done (Christensen)
● What prevents new solutions from being adopted?
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Jobs-to-be-Done (Christensen)
● What value would success create for our organization and those we serve?
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Thank YouRick Ladd