MOONWHALE VENTURES … · Nordics’. Eike Schramm COO Based in Hamburg. Entrepreneur, 4+ years...
Transcript of MOONWHALE VENTURES … · Nordics’. Eike Schramm COO Based in Hamburg. Entrepreneur, 4+ years...
MOONWHALE VENTURES
Investor Deck Q1 2019
Introduction: Moonwhale VenturesSecurity-Token-Offering Investment Platform | HQ Singapore | Incorporated 2018
Platform Solution for Investors
100% Vetted
STO
Investment
Opportunities
Portfolio
Management
&
Performance
Analytics
Our End-to-End Security Token Offering (STO) Investment Platform will cater to investors looking to invest in STO projects, and to companies
looking to raise capital through STO to finance business expansion or new ventures. Investors will be presented with vetted projects incl. due-
diligence reports and will be able to manage their investments through our platform. Companies will be offered strategic advise on STO process
& structure, as well as token issuance incl. lifecycle management and secondary market on-boarding for their projects.
▪ Need for an all-in-one, intuitive and secure platform to access vetted
STO projects, and the ability to place and manage investments
▪ Too many token offerings each month, very difficult and time
consuming to identify high value investment opportunities
▪ Many blockchain projects have unsustainable business models / token
economics which can lead to significant investment losses
▪ High legal risk in the partially-unregulated cryptocurrency industry
▪ High value projects (gems) are often unknown and not accessible
Fully
Compliant
Investment
Offerings
incl. KYC
Platform Solution for Companies
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Problems for Investors Problems for Companies
▪ Need an end-to-end platform to issue and promote their STO projects
in a easy accessible and fully compliant environment
▪ Finding investors is time consuming, difficult and comes with high
marketing expenses prior to the offering and seed funding
▪ Complex STO process & structure is complex - token economies and
sustainable investment opportunities on the blockchain
▪ Lack of know-how to create and issue tokenized assets
▪ High legal risk if fundraise is not executed in a compliant way
Investment
Protection
and Risk
Management
Fundraising
STO Platform
for Pitching
to a large
investor base
Crypto
Exchange for
Secondary
Market On-
Boarding
Token
Issuance
&
Lifecycle
Management
STO Project
Consulting /
Strategy
Advisoy
Danny Christ
Co-Founder & CEO
Based in Kuala Lumpur. 20+ years in IT,
operations and supply chain. Blockchain
consultant at GLG (US) and NSCS (Malaysia).
MBA from Strathclyde Business School (UK).
Stefan Bergstroem
Co-Founder & Chairman
Based in Stockholm. Experienced angel investor
and serial entrepreneur. Invested in 18+ Tech-
Startups. Blockchain Innovation Centre in the
Nordics’.
Eike Schramm
COO
Based in Hamburg. Entrepreneur, 4+ years exp.
in Startups, M&A and VC. Previously VC at
Deutsche Telekom Capital. MSc Finance from
Cass Business School (UK).
Iliya Zaki
Head Marketing and Business Development
Based in Singapore (SG). Co-Founder, Marketing
and Community Manager for Crypto Projects,
Admin for DataDash, Master's Degree in Media
Composition.
Jerry Floros
CBD, ICO Advisor, Investor Relations
Based in London. 33 years background in finance,
engineering and maritime. Member FinTech Circle
Institute, British Blockchain Association, Crypto
Valley Association.
Janet Lee
Board Advisor, Investment Acquisition
Based in Singapore. Founder & CEO of Venture
Capital Network. 25+ years experience in the
fields of wealth management & capital markets.
Anthony Abunassar
Board Advisor
Based in Malta. Entrepreneur with a strong
background finance and banking. Worked with
PWC, JPMorgan, Rothschild and Goldman Sachs.
Shon Tran
Board Advisor, Industry and Investor Relations
Based in Houston (US). Venture and Angel
Investor, and global M&A activities. Advisor and
board member of multiple int. corporations. PhD
in Behavioral Economics.
Stephan Horvath
Board Advisor, Strategy and Investor Relations
Based in Dubai. Partner at Burj Financial,
investment advisory firm. 20+ years C-level exp.
in consulting. Masters in Economics from
Technical University of Stuttgart (GER).
Konstantin Dimitrov
CTO, Enterprise Blockchain Solutions
Based in London. Serial entrepreneur and
founder of DICE project. 20+ years experience
in IT and development incl. DLT. Masters in
Computer Science and Engineering.
Samuel Bretzfield
Board Advisor, Technology Development
Based in Los Angeles. CEO of bGlobal.
Technology entrepreneur and investor with over
20 years of leadership experience working with
global F500 enterprises.
Daniël de Blocq van Scheltinga
Board Advisor, Finance and Business Strategy
Based in Hong Kong. Founder of Polarwide.,
financial advisory. Vast experience in corporate
restructuring, finance and M&A. Master of Law
from Leiden University (NL).
Team & AdvisorsInternational, Expertise in Financial Markets, Venture Building, Blockchain Technology
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Revenue Model: Commission fees and premium subscriptions
STO Investment Platform: Investor-SideFor Retail and Institutional Investors
Vetted STO Investment Opportunities
▪ Platform users are able to conveniently
screen STO investment opportunities
▪ Equity and tokenized assets from MNCs,
SMEs and Startups
▪ Hand-picked & vetted projects which
went through Moonwhale Consulting,
Risk Analysis and Investment Grade
▪ High-value projects ‘Gems’ in early stage (Seed / Private Sales) which are difficult
to find and access
▪ Providing all relevant investment deal
information incl. whitepaper, financials,
due-diligence report and market analysis
Direct Investment
▪ 1-Click Investment Platform for STOs
▪ Users will be able to invest fiat or crypto
currency on to the platform and make
investments from their accounts
▪ Depositing funds through bank transfer
or credit card top-up, Crypto Wallet
▪ Ability to automatically convert fiat into
Bitcoin (BTC) or Ethereum (ETH) when
purchasing STO tokens
▪ KYC procedures will be provided directly
on our platform in collaboration with
third-party token issuance platform
Portfolio Management
▪ Monitoring and investment analysis
dashboard
▪ Advisory to create diversified STO
investment portfolios
▪ Self-managed or automated asset
allocation to our vetted STO investment
projects
▪ Automated compliance-based investor
relation reports from STO company
▪ IPRM - Investment Protection and Risk
Management
▪ Automated updates and notifications
incl. vesting ability & company news
100% Protection
Automated refunds when
soft-cap is not achieved
Low Minimum Investment
Sales of tokenized
fractional assets allows
low minimum investment
Risk Management
Integrated performance and
risk management reports
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Revenue Model: Commission fees, listing fees, monthly retainers
STO Investment Platform: Company-SideFor Enterprises, SME Companies & Startups Across Industries
STO Consulting & Project Advisory
▪ Businesses are able to fund new ventures
or growth/ expansion phases through
tokenization of assets (e.g. Equity Shares,
Real Estate, Commodities) as alternative
to traditional financing means
▪ Moonwhale is taking projects through
the whole STO process: business model,
token economics, STO structure, legal
requirements, marketing, business
development and partnerships,
whitepaper, token issuance and
secondary market on-boarding
▪ Suitable for all company sizes, in any
region, and in any industry
Token Issuance & Management
▪ Businesses are provided with security
tokens issuance, smart contract creation,
blockchain wallets and KYC/AML
procedures as well as on-going lifecycle
management after the fundraise
▪ In the first stage Moonwhale will partner
with one of the major token issuance
platforms and provide clients with this
third-party service
▪ In the second stage Moonwhale will
integrate the technology back-end of the
token issuance partner as a white label
solution
Security Token Trading Exchange
▪ Providing security token listing for clients
to enable secondary market trading and
liquidity for investors
▪ In the first stage Moonwhale will partner
with a major security token trading
platform and help clients to list their
tokens on a trading exchange
▪ In the second stage Moonwhale will
integrate the technology back-end of a
security trading platform partner as a
white label solution to enable seamless
listing
Complete STO Package
All-In-One Solution for
businesses to create, market
and fund their project
Fundraising Platform
Cater STO projects to a
large investor base in one
place
Enable Liquidity
On-boarding security tokens
to trading exchanges
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Commodities
Art & Collectables
Real Estate
Equity Shares
Debt Financing
Reserve Assets
$10tn+
Problems with Traditional Securities
▪ Requires larger investment amounts
▪ Tied-up capital, especially in private
placements like Venture Capital
▪ High costs due to complex fee
structures
▪ Access to significant funding only
through institutional investors
Transforming Traditional Finance
▪ Allows fractional ownership, leading
to smaller required investments
▪ Tokens can be traded on secondary
markets, better liquidity to investors
▪ Lower fee structures due to
automated compliance on blockchain
▪ Larger investor base, allows everyone
to participate
Market OpportunityCryptocurreny is Emerging as a New Asset Class: Security Token Market Projected to Become a $10tn+ Industry
The Cryptocurrency market is in early adoption phase and only
contributes to 0,02% of all the money in the world
▪ Cryptocurrency market capitalization has already reached $800bn+ end of
2017 with less than 1% of global population involved
▪ Institutional investors are sitting on the side-line with $10bn+. High chance of
ETF approval by SEC by 2020
▪ Traditional companies are entering the market today and will push high
growth even further: IBM, Alibaba, Amazon, Microsoft, Fidelity, Yale
Endowment, Venrock, Goldman Sachs, JP Morgan, Starbucks, Twitter
▪ Global spending by enterprises on blockchain technology is projected to
surpass $20bn by 2023, growing at 80% CAGR (2018-2023)
134B
70B
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Bitbose
Vetted Projects Fundraising
Crypto Bundles / Index Funds
STOICO
22xFund
▪ 100% Focus on STO market and clear
market positioning for creating a
reputable brand
▪ Our platform will be truly end-to-end
for both investors and STO projects
(token issuance platform integration &
secondary market on-boarding)
▪ Most investment platforms focus on
crypto bundles or portfolios
▪ STO Advisory synergy for successful
business models, attractive investment
opportunities, fundraising and project
execution. Moonwhale will capture a
lot of corporate clients for STO, not
just startups
Moonwhale Key Differentiation
Competitor LandscapeCryptocurrency & Blockchain Investment Platforms
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CompanyYear
Founded
Country
HQType
Funds
RaisedSTO Advisory
Token
Issuance
Integration
Crypto
Exchange
Integration
Vetted STO
Fundraising
Vetted ICO
Fundraising
Active
Managed
Funds
Passive
Crypto Index
Bundles
Moonwhale 2018 SG ICO/STO Advisory, Investment Platform -
22x Fund 2018 US Tokenized equity investments $22m
Smart Valor 2017 CH STO marketplace, tokenized assets n/a
Circle 2013 US Payment app and crypto investments $246m
Swarm Fund 2014 US STO-based investments, infrastructure $5.5m
Indiegogo 2008 US ICO Crowdfunding n/m
Bnktothefuture 2011 US Equity funding via accredited investors $36m
Coinbase 2013 US Crypto investment platform, exchange $225m
Crypto 20 2017 KY Crypto index fund $38m
Blackmoon 2014 US STO index funds / bundles $30m
Coinbundle 2018 US Crypto bundle portfolios $300k
CoInvest 2017 US Crypto index fund $5m
Bitbose 2018 UK Crypto trading platform, exchange n/a
Invictus Capital 2017 KY Crypto portfolio funds n/a
Competitor AnalysisCryptocurrency & Blockchain Investment Platforms
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▪ Blockchain know-how & experience, advised 30+ ICO
projects to date in 2017 & 2018
▪ Strong industry network and global team presence in
Asia, USA & Europe
▪ Diversified team expertise: IT/ ERP, Blockchain,
venture capital, investment banking, consulting,
supply chain management
▪ Synergy effect 1: STO projects under advisory can be
brought onto the investment platform
▪ Synergy effect 2: Enterprise blockchain consulting
projects to expand their business and help raise
funds through our platform
▪ Manpower: Need for developers and
consultants
▪ Investment platform business model partially
dependent on cryptocurrency market
sentiment
▪ Current funding resources are limited, thereby
slowing speed of progress
▪ Moonwhale has yet to acquire certain licenses
that will be required for some parts of the
business, e.g. fund management
STRENGTH OPPORTUNITY
THREAT
SW OT
WEAKNESS
▪ High growth market in very early stage, therefore great
market opportunity to become a known brand in the
blockchain industry
▪ High industry demand to stay competitive and
progressive, raising blockchain adoption could fuel high
growth for Moonwhale
▪ Cryptocurrency market capitalization could reach $10tn
in 5-10 years; global market spend on blockchain
technology expected $20bn by 2023
▪ Various industries can leverage from blockchain
technology and no regional market limitation
▪ Few competitors focusing on vetted STO platforms
▪ A continued cryptocurrency bear market could have
negative effect on advisory / consulting client
acquisition, and platform user adoption
▪ Moonwhale needs to bring a product to market before
the next hype cycle, otherwise it could result in
opportunity costs/ loss
▪ Blockchain technology could be replaced by different
technology
▪ More crypto investment platforms are coming up,
however, many focus on index funds and algo-bots
SWOT AnalysisStrength – Weakness – Opportunity - Threat
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▪ Integrate white label
security token trading
exchange
▪ Fund Client/ User Growth
▪ Fund and Investor
Relationship
▪ Potential STO Fund
managed by Moonwhale
for Blockchain
Investments
▪ Potential STO Fund
managed by Moonwhale
for Masternodes
▪ Potential Fundraising
Round
▪ Regional Presence
expanding globally
▪ Market research
▪ ICO-Bench Experts
▪ Blockchain Consulting with
GLG (USA) and NSCS
(Malaysia)
▪ ICO Advisory (15+ projects)
▪ Project Sourcing
▪ Crypto Fund Management
(Friends and Family)
▪ Regional Presence:
Malaysia, Sweden
▪ STO Corporate Projects
today (MoneyFi STO,
Stable Coin)
▪ Partnerships (Burj, XCEL
ASIA, VCN)
▪ Fundraise & Develop
STO Investment
Platform (MVP setup/
deployment)
▪ DD Report Structures
▪ IPRM Investment
Protection and Risk
Management
▪ Regional Presence:
Malaysia, Sweden,
Germany, Singapore,
Hong Kong, USA, UAE,
UK, Malta
▪ Founding Moonwhale
Ventures, HQ Singapore
▪ Setup Company, Team,
Website
▪ Business Plan for STO
Investment Platform
▪ ICO Advisory (30+)
▪ Blockchain Consulting
▪ Crypto Fund
Management
▪ Regional Presence:
Malaysia, Sweden,
Germany
▪ Setup partnership with
token issuance platform
▪ Setup partnership with
security token trading
platform
▪ Broker Dealer, Fund
Management Licenses
▪ Integrate Banking
Service Provider
▪ Launch STO Investment
Platform
▪ Regional Presence
expanding globally
▪ Business and Startups
Client Growth
▪ Sales & Marketing for
Platform User Growth
▪ Relationships with PE, LP,
Funds for Platform
Investor Growth
▪ STO Broadcast Show
(Live Interviews,
Education, Pitches)
▪ Integrate white label
security token issuance
technology platform
▪ Regional Presence
expanding globally
20182017 Q3/Q4 2019Q1/Q2 2019 2020 2021
RoadmapMoonwhale’s Journey: From trading in 2015, to ICO Advisory in 2017, and STO Investment Platform Today
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IPO in year 5 is our preferred exit strategy. The company envisages an IPO
when the results have reached the point that meets the minimum regulatory
requirements of the most promising IPO markets
$220mYear 5 Exit Valuation
28xROI for Investors
$55mRevenues
IPO: Year 2024 Estimate
M&A in year 3 from potential Blockchain giants like Coinbase (acquired
Earn.com for $120m and Paradex), Circle (acquired SeedInvest) and
Binance (acquired TrustWallet).
Exit StrategyMoonwhale anticipates two potential exit scenarios: Strategic Acquisition (M&A) & IPO
$1.2milGoal
▪ Team Expansion $250k
▪ Platform Development $300k
▪ Sales & Marketing $100k
▪ Investment Platform Liquidity Pool $250k
▪ Licenses ( Dealer Broker, Asset Mgmt.) $200k
▪ Security Token Issuance White Label $50k
▪ Security Token Trading Exchange White Label $50k
Equity Investment OpportunityWe are Seeking USD 1.2mil Seed Capital
$72mYear 3 Exit Valuation
9xROI for Investors
$18mRevenues
Strategic Acquisition: Year 2022 Estimate
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$18mNet Revenues
62%EBITDA Margin
100kPlatform Users
$72mValuation: 4x
Revenue Multiple
9xROI: Your Equity
Investment Today
Year 3 Targets
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Financial Summary
www.moonwhale.io
Our Partners
Venture Capital
Network
Appendix: Contact & Partners Get in Touch
Contact
Sweden – Social Crypto Trading
Germany – Solar Power
UK – Fundraising by Cryptomining
Estonia – Ecommerce
USA – Autonomous Company
Egypt – P2P Transportation
France – Food Delivery
Spain – GDPR Compliant ExchangeUK – Clinical Management
Korea – Credit Scoring
Austria – Freelance on the Blockchain
Ukraine – Sharing Economy
Singapore – AIO Wallet
ITALY – Smartwatch, crypto wallet, exchange Malta – Derivatives Crypto-Exchange
UK – Mapping the World
Germany – AI, Big-Data ‘Crypto Bloomberg’
Germany – IoT, Medical Blockchain
USA – Supply Chain
Estonia – Crypto platform
USA – Device filtering Ads, SecuritySwitzerland – Fitness App
France – Fund Management
Appendix: Reference Blockchain Projects Moonwhale Advised 30+ ICO Projects in 2017/2018
USA – STO, Stable Coin for remittance
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