Moola Magic
-
Upload
bsaconference -
Category
Economy & Finance
-
view
265 -
download
7
Transcript of Moola Magic
What is Moola Magic?
A loyalty discount scheme for travellers in SA
What is Moola Magic?
A loyalty discount scheme for travellers in SA
What is Moola Magic?
A loyalty discount scheme for travellers in SA
Who's tending the herd
Toni – sales and admin Jacques – website and graphic design Sadia – copy and the Moola Magic newsletter
Everyone gets a cut of beef
Travellers Save Moola
Nguni Marketing 20% of all income
The TCD Trust 4% of profit
Everyone gets a cut of beef
BSA
96% of profit a means to keep travellers in BSA network tangible benefit to recruit new members a product to sell at international shows increased awareness of BSA amongst travellers
Everyone gets a cut of beef
Members
More cows grazing on their patch Advertising in the booklet and on the website Free packs to sell & cover the cost of membership Making more profit off Moola Magic sales A great tool for destination marketing
The TCD Trust Nguni Marketing
BSA
Members Travellers
What else we've achieved A good looking home grown product Launched at the WYSTC cocktail party Distribution of 1650 free Moola packs Sales of 2260 Moola packs
A monthly Moola Magic newsletter The Moola Magic website A viable company within one year
Placed ads in local & international publications
Moola Magic in the TNT magazine
in the UK
FinancialsIncome Cash on hand Incom e - expenses 8593.11
Advertis ing 54000.00 Stock on hand 3620 cards 72400.00Sales 56460.00
Accounts due not included in expenses 32092.00Total Income 110460.00 Nguni M arketing/Com m 22092.00
website 10000.00Expenses
Adm in Fees 12000.00Advertis ing Coast to Coast ad
Alternative Route ad 5500.00Bank Charges 868.17BSA Lolla Travel 349.00Com m iss ion 1275.00Design 7500.00Dis tribution Postage & Stationary
Flight & dis tribution 2211.70Legal Fees 5130.00Pre paid s im cards 3000.00Printing 58467.90Sundries 360.50Tour sales 1572.00Web Site 2712.50Wystc Application for WYSTC
Tax c learance WYSTC 920.12
Total Exp 101866.89
Future plans
Future plans
Increase local & international exposure
Attend travel shows alongside BSA
Increase sales
Make a huge profit
Assert Moola Magic as the best loyalty program for travellers in Southern Africa
Setbacks A loss for both Moola
Magic and the industry
Thanks
To all the fantastic discounters
To the top sellers