Moods of Norway
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Transcript of Moods of Norway
Fra nachspiel ide til internasjonal merkevare
Norwegian (clothing) concept that combines products with a touch of norwegian history, culture and traditions
moods of norway
Marked situation
§ Global players § Retail chains § Strong brand names § But…… Few other Norwegian brands
Identitets paraply
§ Moods - stemninger § …of Norway – detaljer/historie § Videreutvikling av nye moods
moods of norway
Underwear
moods of norway
Eyewear
moods of norway
Shoes
moods of norway
Helly Hansen VS
Moods of norway
Other Products
Klokker
Moods of Norway
Moods of Norway
Retail
§ 7 years in the market § 250 stores in Norway § 200 stores in 10 countries § 11 Flagship stores § Signed by CAA (Creative Artist Agency) § Harvard Business School case § 165 million (NOK) in sales § Goal: To have more fun
moods update
Utvikling i omsetning NOK millioner
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”Ordsky” av assosiasjoner til Moods Of Norway
09.12.10 42
Moods lifestyle
§ Markedsføring § Sosiale media § Utvikle ”moods”
Well dressed Superstars
Macy Gray Perez Hilton
Dave Navarro Black Eyed Peas Monica Hansen Ben Harper
Ahmed Zappa Juliette Lewis
Natasha Henstridge Metallica The Corp Blood Hound Gang
No Doubt
Bai Ling
Bill Murray Justin Timberlake
Kelly Clarkson Back Street Boys Natasha Bedingsfield Perry Ferrell
Robert Post Tommy Hilfiger
Amanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls
Tommy Lee
A-Ha
VIDARE FRAMOVER
§ KONSOLIDERE DRIFT § VEKSE I UTLANDET § EGEN RETAIL § FOKUS PÅ NYE PRODUKTER/
VAREGRUPPER
Thats it folks! Ha en velkledd dag…