Chandra DeKeyser, Co-Founder & CEOSilicon Valley Mobile & Internet Conference - 18 May 2013

chandra.dekeyser@mood-me.com

In In In In the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement?

Disclaimer

Logos and Images of players are used for illustrative purposes only.

This does not imply commercial ties with owners of brands or image rights.

The Problem

• Lack of Emotional Engagement.

• Static profile pictures…Unrelated to your Mood.

• Is this “: )” a smile?

• Videos & Ads: not interactive & not personalized.

Chandra, CEO• International Startups & large Co. US, Brazil, Italy

• 7 languages

Chandra, CEO• International Startups & large Co. US, Brazil, Italy

• 7 languages

Plus:• 3 programmers, 1 marketing & 4 sales• Advisors with international Tech experience

Plus:• 3 programmers, 1 marketing & 4 sales• Advisors with international Tech experience

Executive Team

Massimiliano, CTO • University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Massimiliano, CTO • University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Alessandro, CIO• University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Alessandro, CIO• University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Amauri, COO• International Startups & large Co. US, Brazil

• 4 Languages

Amauri, COO• International Startups & large Co. US, Brazil

• 4 Languages

Offices:• Silicon Valley, Luxembourg & RomeOffices:• Silicon Valley, Luxembourg & Rome

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Investors & Advisors

Raised 200 K€ - Convertible Note. 20% discount.

7 Business Angels

• Russian, Partner

• Canadian, Social Media

• German, Sales Director

• Italian, Manager MBA

• French, Sales Director

• Belgian, Director

• Italian, Fund Manager

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Who is MoodMe?

• Emotional engagement Platform

• Business & Consumer products

• Founded in 2011

• 2 international patents

• Watch our trailer

EBAN 2013 AwardEBAN 2013 AwardEBAN 2013 AwardEBAN 2013 Award

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Automatic Facial Recognition:

3D faces with Emotions.

Living Portraits™.

Mobile, web, social media, cloud.

Accessorize, interact &

Share!

Behavioral insights

Monetization: Virtual goods & SaaS.

Competitors: robot like Avatars.

MoodMe

Market Opportunity

• Mobile Apps: 16 B downloads/m.

• Ads: 20 B$ in USA!

• Digital Goods: 36 B$ / yr (2014)

Sports Apps: Stats, no Emotions, no monetization!

NFL NFL NFL NFL 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 3 B$

37 M

Fans

33 M

Fans

Sports Clubs Sports Clubs Sports Clubs Sports Clubs

Capital required: 1 MCapital required: 1 MCapital required: 1 MCapital required: 1 M€€€€

Target: Target: Target: Target:

• 15 Clubs 15 Clubs 15 Clubs 15 Clubs ---- 2 Continents.2 Continents.2 Continents.2 Continents.

• Build Platform + API.Build Platform + API.Build Platform + API.Build Platform + API.

2 2 2 2 Customers + Great pipeline + Players!Customers + Great pipeline + Players!Customers + Great pipeline + Players!Customers + Great pipeline + Players!

Digital goods, Digital goods, Digital goods, Digital goods, accessories + accessories + accessories + accessories + SaaSSaaSSaaSSaaS. Revenue Share. . Revenue Share. . Revenue Share. . Revenue Share.

Revenue Club 2 Revenue Club 2 Revenue Club 2 Revenue Club 2 M M M M Fans: 25 KFans: 25 KFans: 25 KFans: 25 K€€€€////m. Recurrent.m. Recurrent.m. Recurrent.m. Recurrent.

Growth Phase 1: Early Stage

Growth Phases

1: 1: 1: 1: EarlyEarlyEarlyEarly StageStageStageStage

Sports

Build Platform

2: Platform2: Platform2: Platform2: Platform

SeriesSeriesSeriesSeries A: 4 MA: 4 MA: 4 MA: 4 M€€€€

Ads

B2C

APIs for Developers

3: 3: 3: 3: UbiquitousUbiquitousUbiquitousUbiquitous

Social Networks

Games

Smartphones

Cars

MoodMe - Financial Forecast

€'000 FY13F FY14F FY15F FY16F

Sales 96 1.550 8.112 36.800

Gross Profit 48 775 4.867 25.760

Net Profit (712) (1.735) 36 10.286

Customers (B2B) 3 15 50 100

Customers (B2C) (1000) 5 30 300 10.000

Financial Plan

Convertible Convertible Convertible Convertible LoanLoanLoanLoan. . . .

20% discount. Minimum: 25 K€.

Raising Raising Raising Raising 1 M1 M1 M1 M€€€€ ((((220 K220 K220 K220 K€€€€ committed). committed). committed). committed).

Use of proceeds: Use of proceeds: Use of proceeds: Use of proceeds: 70% R&D 70% R&D 70% R&D 70% R&D ---- 30% Sales30% Sales30% Sales30% Sales----MarketingMarketingMarketingMarketing....

The Deal

VisionVisionVisionVision: : : : Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.

WOW Effect!WOW Effect!WOW Effect!WOW Effect!

� Technology: Technology: Technology: Technology: Deep IP, Deep IP, Deep IP, Deep IP, Innovative & Engaging. Innovative & Engaging. Innovative & Engaging. Innovative & Engaging.

� Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.

�Huge markets: Sports, Huge markets: Sports, Huge markets: Sports, Huge markets: Sports, Ads & Engagement.Ads & Engagement.Ads & Engagement.Ads & Engagement.

Conclusion: Why Invest?

Thank you! Obrigado! Grazie! Merci!

Chandra DeKeyser, Co-Founder & CEOchandra.dekeyser@mood-me.com

Stay in touch! Don’t Text me: MoodMe!

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