Title Textwww.moodmaker.co.id

By Amalia Monika Octaviani

Executive Summary

Business Description

Business Strategy

Business Development

Business Analysis

Business Plan

We now facing global Market, people now think worldwide. In international worldwide, Design business get more and more important Positioning on many business. They used design as marketing tools, advertise and commercial support. Design also enhance the identity of the corporate, design create new ambience, and become lifestyle.

Design now facing a lot of demanding in every business. Many business are busy to creating trend, trying convince others of high quality design produces. They need more design sources.

Problem has appear in Indonesia business development. Local industry become part of international monopoly. A lot of local supplier and sources become trademark own by foreign. By good design they claim to their own.

Indonesia got challenge with global market. Big opportunity now develop business in Indonesia. while Global market create opportunity to business mapping locally. Indonesian's designers and business also alert of this changes and want be part of development.

Small business to support this global challenge, many sources still have small opportunity to develop their business. Then consultant, builders, reseller, retail and home industry other business sector that nowadays understand that commercial are the biggest part to achieved their goal. That Demand change on global way of thinking. The busiest people with thinking, the less activity that they can do. A Lot of designers and business less time to do commercial. They demand the information, sources and link for their network get work efficiently less time consume.

But the problem appear when creator even don’t know how to put a value on their masterpiece. They need to create ratings, to find out more how world interesting on their products. And understand how important the information to share about the story behind the products. the process which part of the value. The problem highlighted when there is no business can link information to share.

2. SOURCES Find and sourcing:A lot of small small home business, supplier, talented designers, products suppliers have difficulties to introduce and intact with local business and develop B to B or B to C.The other way many people, designer / consultant need media more source information of local business, supplier.

3. LINKLink and Network system, demand by business development, both direct communication need to short cut time and get more management. Most recent media do information basis on report, but yet quality and ratings.

1. INFORMATIONDatabase and information are limited, and specified to limited business and community. Because some how community exist to give impression of groups . Lack information to non-member.Information stagnant to the last report not yet the updated.

EXECUTIVE SUMMARY

PROBLEM FACTOR

BUSINESS DESCRIPTION

MOODMAKER Business line is Portal website Media Social Marketing for design and people who have definition as creator of Mood. Here The portal created link and network together with people that we called “MOODMAKER” itself become part of the social design community. to share and take the opportunity to build the value of the design as part of commercial. Is media, Link ,networking online basis to give people opportunity, share & Benefit. MOODMAKER, to introduce to the market, as the first. Social design community means of no limited on the group of membership from many major of people from designer, users, spectators. Definition of Mood- A mood is an emotional state. Mood is an internal, subjective state but it often can be inferred from posture and other behaviors. We can be sent into a mood by an unexpected event, from the happiness of seeing an old friend to the anger of discovering disappointment and unhappy, We may also just fall into a mood.” Mood is subjective to a person or any thing, Keywords to find mood similarity Scene, Feel, Taste, Expression, personality traits.This concept of Brand idea came from idea that Everyone has the obligation through emotional think to express their mood through some creation. Every business, organization or non organization , created for not specific member but more the status membership. Academicals nor experimental these are some segment that explain how people define and fine their mood. Who create the MOODMAKER? YOU!, through Space that we create in the link, consist of the member of People, designer, organization, agency, all people who have mood to share are called MOODMAKER. Mood maker designed with Link symbol of community, continuity indicate socialization . The colorful part with tertiary color represent design and creative that came from many business sources open to any social, and MOODMAKER as branding big organization and distance typo stands for global worldwide.

Goal To Achievedthe goal of this organization is to stimulate global minded about design and community Become the largest organization which has unlimited of membership and has the high rate social community.MOODMAKER endorsed to be the first Indonesia Design social Community go internationally worldwide.

1. OPPORTUNITYMood maker has social value, to helps all kind of member to get same positioning, in market. Balance in Give and get the information to see and can be seen whether your are Organization, designers to non designer get same space to introduce their interest and mood . We develop the information updated through MOOD letters news, invitation, events and agenda on MOOD events.

2. SHARE The leverage opportunity in mood maker to give and get more detail and explore the information that we offer to each. We develop with segments to categorize base on the Mood gets space to promote the business. “MOODMAKER” By this all information can be share without any premises to limited link through other social networking and communication, condition ,Also share the detail link information to develop the business and get rating information. Through we offer open chances for B To B and B To C networking.

3. BENEFITTo all Mood maker Member to get Promotional space in every months base on the selection type membership. More link to share, communication, advertising, B To B & B To C, Link page direct business website.And next will be part of our e- commerce website. Mood maker-shop.

MARKETING TARGETBUSINESS STRATEGY

PROGRAMME STRATEGY

Principle Corporation link in associate or other community/ organization.

with people who have high rate effects influence in culture and social Developer, Exhibitor, event organizer, seminar builders, the Curator, Lecture, politics, lawyers, etc.

Trend Setter people

people who related associate as trend setter and creator ( Fashion designer , Graphics designer, Product Designer, Interior Designer, Artist, Architected)

Suppliers, agency, consultant, builders, independent writers, journalist etc.

And interesting to share the value of their creation to get and to share the information.

Non associate spectator

People that would like to introduce in commercial link

Related with design or social community

Interesting to capture the news of updated trend and design style

PEOPLE WHO LIKE TO ADDING VALUE IN DESIGN AND DEVELOPMENT.

BUSINESS DEVELOPMENT WEBSITE DESIGN DEVELOPMENT

COMMERCIAL SEGMENT 1. SPACE

2. BRAND

3. STORE

4. STORY

5. CANVAS

6. IDEA

7. VOICE ADVERTORIAL

SEGMENT welcome segment ( newest

and update content at the first page editorial selection, from paid member )

Leaf Let Advertise ( right column continues membership)( paid members only)

Background pattern ( is adverts' through original design editorial selection from paid member )

MOODMEMBERSHIP Log in, sign up, and upgarde

membership information

E-commerce and corporate link .

MOODADMIN & SYSTEM Moodletter/ newsletter

Membership invitation

Moodmaker web design created for 5 space area of specific function.Simple style with good management of planning make it easy to users to get information and content on the start.Moodmaker create and do select the best member segment content to easy achieved the massage. easy access and open social media link such as face book, twitter, instagram, etc.

MOODMAKER Menu list, Logo, introduction,

search engine

Moodmaker event and agenda

BUSINESS DEVELOPMENT

3. BRAND : This Mood of Brand, are space that related with Branding design, new brand promotion, style of branding, brand consultation, mood of typo design etc.

Mood-Brand member:

- All type designer that want to promote Brand.

- Graphic designers / consultant

- Branding design & consultant

- Typographer/ consultant

- Advertising designer/ consultant

- All type designer that want to promote Brand.

- All type of reseller

1. SPACE : This Mood of space, are space for place with good creative design such as interior, architecture, design installation, monumental design, buildings, gallery skyscrapers design related with location of design any space that consult with design exploration. It is also come with zoom of design detailing. Mood-space member:- Contractor / builder.- Interior / consultant/ builder - Architecture / consultant/ builder - Monumental,/ street art- urban and landscape - sustainable design-design installation

2. STORE : this category related with retail, shops, restaurant, lounge, all about location and commercial place, with good design, in the content they also can promote the product and venue and menu . also related with warehouse , gallery and showroom.Mood-Store member:Retail designer/ Consultant/ builderFashion designerDisplay designerRetailerFNB consultantReseller

 

4. CANVAS : This canvas Mood are space show any event, venue of party, exhibition, seminar, social event, charity event etc. this section Mood capture the moment and design at the event.Mood-canvas member:Agency of event organizerAgency of Wedding organizerExhibitorSeminar builderSocial communities. Audition builderMusicians/ Orchestra / Entertainer

COMMERCIAL SEGMENT

6. IDEA : This is the mood segment of designers most take a place. The inspirational section of Mood. The idea that space explore and to share the genuine creativity. Capturing “ What an idea!”.This section will exhibit the design and creativity by itself. And detail about how to make and produce. It is limited with the best design selection and uniqueness.Mood-idea member:All type of designer(interior, graphic, product, architect, photographer, fashion, jewelry designer etc)All type of consultantArtist ( painter, sculptor, Etc)All type of contarctor/ builder

7. VOICE : This Mood category give space for same business development to share the commercial, event, talks, articles of event, products, and design. The promotion specific with pop up of invitation and agenda.Magazine, media, and publisher.BloggerOrganizersExhibitorSeminar builderSocial communities. Commercial TV, and promotional EOMusicians/ Orchestra / Entertainer

 

5. STORY : this story Mood, are space for member that has creative story to share, the writing books exploration, journal of travelers, article section of any design exploration, story teller about design and journey of how to make the design itself.Mood-story Member :WriterJournalistEditorsPhotograferFilm maker/ producer etc.Currator

Traveller etc.

BUSINESS DEVELOPMENT COMMERCIAL SEGMENT

BUSINESS DEVELOPMENT

MEMBERSHIP :

FREE MOODMEMBER:A part of website promotional trial before launch. Mood maker will give the member Free membership. The member will need to received Invitation letter to sign up and join free membership. The member then give their detail data information by filled the category selection and ready to promote their ” Mood”

PAID MOODMEMBER:This membership is leverage from free membership to request high development of space in the website and can be launch every months for more than a year .This membership can select three type of advertorial segment or corporate link membership.

 

COMMERCIAL WEBDEVELOPMENT:

Moodmaker is portal financial will approach from paid membership.

Distinguished with 3 option:

LEVERAGE ON BOARD :Moodmaker develop promotional through event and gathering that hold annually for the invitation member's only. To discussed the rating and the business developments.

Moodmaker built up the exhibitions that consist of mood maker member on boards.

Moodmaker together with corporate link membership will also make social event, charity etc. Consolidate with the regular and corporate member that already part of annual member.

WEB ADMIN DEVELOPMENT :Invitation website :Introducing the website through the nonmember to open and do activity in the website.

Mood letter:Every member Is monthly and regular updated news that blast to member and corporate member in every month, to give the member opportunity get into the website.

Invitation for membership:It is automatically blast an send to each member to get the intake and join the Corporate link

  

FINANCIAL DEVELOPMENT:

1. Member commercial segment annual membership/ monthly commercial basis for $99/ year.

2. Member of advertorial annual membership with with monthly basis with 3 category : welcome page, leaflet column, or page parallax background. For $199/ year.

3. Member of corporate link That have both commercial and advertorial segment shuffle and selected by editorial for $399/ year.

COMMUNITY COMPAR-ISON

ORGANI-ZATION COM-MUNITYFORUM SOCIAL MEDIA

CATEGORY OF MEMBER INTERIORGRAFICPRODUCTARCHITECTARTISTORGANIZERFOTOGRAFERFASHION

BUSINESS ANALYSIS CHART COMPARISON ANALYSIS

We do analysis and comparison of E-commerce type of business local development. The summary of the chart conclude that most Indonesian like to join community almost 50 % base of specific business. With 50 % most community have no active commercials media.

Chart of member category, interior design and graphic design have the most high member of community. Some graphic design is part of photography community.

 

COMMUNITY ANALISYS:. ATAKI (Asosiasi Tenaga Ahli Konstruksi Indonesia) A2K4 (Asosiasi Ahli Keselamatan Dan Kesehatan Kerja Konstruksi) AIPJ (Asosiasi Instruktur Pelatihan JAKON)AISI (Asosiasi Independen Surveyor Indonresia) APEI (Asosiasi Profesional Elektrikal Indonesia)HAEI (Himpunan Ahli Elektro Indoneia) HAKI (Himpunan Ahli Konstruksi Indonesia) HAMKI (Himpunan Ahli Manajemen Konstruksi Indonesia) HATHI (Himpunan Ahli Teknik Hidrolika Indonesia) HATTI (Himpunan Ahli Tenik Tanah Indonesia)HDII (Himpunan Desian Interior Indonesia)HPJI (Himpunan Pengembangan Jalan Indonesia) HTII (Himpunan Teknik Illuminasi Indonesia) IAFBI (Ikatan Ahli Fesika Bangunan Indonesia) IAGI (Ikatan Ahli Geologi Indonesia) IAI (Ikatan Arsitek Indonesia) IALI (Ikatan Arsitek Lansekap Indonesia)IAMPI (Ikatan Ahli Manajemen Proyek Indonesia) IAPI (Ikatan Ahli Perencanaan Indonesia] IAPPI (Ikatan Ahli Pracetak Dan Prategang Indonesia) IASKMI (Ikatan Ahli Sistem Dan Konstruksi Mekanis Indonesia) IATKI (Ikatan Ahli Teknik Ketenagalistrikan Indonesi) IATPI (Ikatan Ahli Penyehatan Dan Teknik Lingkunga Indonesia) ISI (Ikatan Surveyor Indonesia) ISKI (Ikatan Surveyor Kadastral Indonesia) PATI (Perhimpunan Ahli Teknik Indonesia) PII (Persatuan Insinyur Indonesia) PIPI (Peersatuan Insinyur Profesional Indonesia) Komunitas Lembaga Fotografi Candra Naya (LFCN)Neumatt Centre for Photography StudiesFotokita organisasi fotografi nasional geografi indonesiaFDGI (Forum Desain Grafis Indonesia)Komunitas 99 designs indoenesiKomunitas kreatif bali ~ provokator budaya kreatifDESIGN IDFACEBOOK, KASKUS KOMUNITAS, GRAFIS, FURNITURE,INTERIOR, ARSITEK, EO COMMUNITYFORUM DETIK, SEPUTAR EVENT.COM, EO BANDUNGnasional geografi indonesiaClubKomunitas Fotografer SemarangMedan Photography Club

Competitive Analysis : Canon Photo Club Indonesia (CPCI)BLUB INDONESIAForum Kamera (FK)Fotografer.Net (FN)Jakarta Photo ClubKomunitas Kamera DigitalRuang MES 56Salon Foto IndonesiaKomunitas Photography Sidoarjo (KOPDAR)Foto KitaAYOFOTO! (AF!)Klinik Fotografi Kompas (KFK)Ini FotokuIndo FotograferMata Semarang Photography Mata Semarang Photography Club

Komunitas Fotografer Semarang

Medan Photography Club

Komunitas Fotografer Tangerang

Komunitas Fotografi Gresik

Komunitas Fotografi Makassar

Komunitas Fotografi Bogor

Toba Photographer Club

Komunitas Fotografer Magelang

Komunitas Fotografi Kepri

Komunitas Fotografi Budpar (KFB)

Komunitas Fotografi Indonesia (KFI)

JAPAN INDONESIA PHOTOGRAPHY (JIP) Jepang

PFH (Purwodadi Foto Holic) PURWODADI Jawa Tengah

GALLERY PHOTOGRAPHY INDONESIA

Penggila Photo Medan Sumatera Utara

GUNUNGKIDUL PHOTOGRAPHY (GP) YOGYAKARTA

SHOOT Photography Parepare, Sulawesi Selatan

Komunitas Fotografi Madura (KFM)

GEMAR PHOTOGRAPHY SINTANG (GPS) Kalimantan Barat (Kalbar)

BLACKHOLE (Ririungan Potograpi) Universitas Pendidikan Indonesia UPI Bandung

LSK LENS Pontianak Photographer Pelajar Community by Lingkar Siswa Khatulistiwa

Forum Fotografi Fotografer Tangerang

Komunitas Madiun Photography (MP) Madiun Jawa Timur

Komunitas Fotografer Sendal Jepit Medan

Komunitas Penggemar Fotografi Solo (KPFS)

Base Camp Youth Photographer (BYOP) SURABAYA

Komunitas Fotografer Kla’P (Klaten PHOTOgrafer)

Komunitas Fotografi Pekanbaru Riau

Komunitas Photography Merangin (KPM)

KOMUNITAS FOTOGRAFI TEMANGGUNG (KOFORTE)

KPIF (Komunitas Photographer Indonesia di Fukuoka) JEPANG

Komunitas Fotografi Indonesia (KFI)

BUSINESS ANALYSIS

MOODMAKER MEMBER :