1. MOOD BOARD The standard E4 logo. E4 was launched in 2001 and broadcasts 24 hours a day. The E-stings competition began in 2007. Many E-stings are both creative and fun. This is a standard small Ident that last for 10 seconds. It is simply the E4 Logo sticker being peeled off a wall to reveal keep to viewer reminded of which channel theyre watching. I could possibly incorporate themes or characters from some e4 shows. This may add to the humour or creativity of the sting. These E-stings are stop motion pieces. I like the idea of a stop motion film as there are many possibilities. I will use the colour purple throughout my sting, so people will automatically know what the channel is. This is definitely one of the most important parts of the sting along with the logo being shown fully to advertise the channel to its full potential. Throughout most/all of the E-stings I have watched and seen on TV, they are all quirky and different from all the rest. They all have an edge of weirdness and have random twists to make the viewer laugh and stay interested with the channel and program theyre watching.