Mood board

Idea 1• This campaign style will be bright, not necessarily cheerful but done with bright colours so as to

attract the eye and to keep the readers interested in what they are reading.• The colours that I plan to use are as follows:

This is because these all compliment each other and are pleasing to look at.

• It wall almost entirely be info-graphic style, with no drawn images or photographs, it will all be computer designed and generated, which is there to help with the point I am making about phone and technology addiction, because if it is not what my audience is interested in, then they wont read it.

• It will be mostly statistical information based to inform the viewer of the problem and raise awareness, while still keeping it in the same tone as the style and colours, for this I will use such fonts as:

Idea 2• This campaign style will be based less on informing, still giving facts, but presented more

in line with shock factors, as many social issues are presented.• Because of this the colour scheme will very bleak and grey, I can use lots of colours but

have them all in their darker or less vibrant shades as shown here:

This will emphasize the point that this technology and this dependency is bad, it is affecting us in ways that are not good.• Similar to the slide before, I still plan to have a info graphic theme to it, without any

photos, however it will be much more negative and depressing, which is the issue that I am trying to make people realize and change.

• Because of this my fonts will have to be more dystopian and these are a few of the good examples I have found so far:

Idea 3• The final campaign style will be based upon not just informing people of the problem but also

showing them that it is subtle, by making it obvious like the photo on the previous slide with the massive phone acting like a wall in the bed.

• Because this design is slightly more modern, real image, maybe even slightly comical, then these colour scheme’s seem to work best:

This scheme’s main purpose is to compliment the images that are making the main point.• Evidently I have moved away from the info graphic, and computer designed images, I will use

mostly photographs, I might keep them as they are, highlighting the issue, or I might edit them to proportions that throws the issue at the viewer.

• For this one I will need some neutral normal font styles that while we are familiar with, like Calibri, but are different so as to make it more interesting, these are the best ones I have found so far: