Monumental Report - # 4 - New Year Issue

9
people are adopting new online marketing techniques that will set a new standard in the new year. There might be some interesting internet marketing trends for 2011, but that does not mean that the existing trends will be of no use anymore. In fact, the existing techniques will get even better and produce better results. Search engine optimization is definitely a popular trend and it will continue to grow with new heights. The websites with good The prospects of business mar- keting has grown leaps and bounds with internet marketing. The numerous techniques of online marketing can take a business into such a high level, which is quite difficult to reach by adopting the traditional form of market- ing. As 2011 is now here and moving along quite rapidly, the internet mar- keters and the business back links and high quality con- tent will still rule the web world. The internet experts are working on new strategies that will en- gage into more efficient link placements, appropriate key- words and other tools to reach out to the maximum number of prospective customers. There is a tendency among peo- ple to look out for search engine results for searching any infor- mation. This trend will continue in 2011 as people will continue to make use of search engines and click on the advertisements displayed on pop-ups. Therefore, it definitely makes sense to opt for the paid search techniques. Moreover, the price for paid search advertising is rea- Internet Marketing Trends for 2011 sonable and hence this trend will continue to exist in 2011. The power of video based mar- keting will increase in 2011. You can implement highly interactive videos in your website or social network profiles to announce about your latest offers or infor- mation about your products and services. The experts believe that social networking will still retain its popularity as one of the effective internet marketing techniques. Social networks allow healthy interaction between people and help you post updates about your products or services. This is one of the most cost effective meas- ures of marketing and all levels of businesses can equally get benefits of this marketing tech- nique. It is obvious that social networks will be among the top internet marketing trends in 2011. These marketing techniques are successful and their popularity will remain intact in the future. However, you have to adopt a smart approach to efficiently use these tech- niques and get the maximum benefit for your business. Special points of in- terest: Are You up to date with the latest Internet Mar- keting Trends for 2011? How to use Twitter as an effective marketing tool. What Promotional Prod- ucts are best for your business? 110 Secrets of Success- ful Entrepreneurs 10 Ways to Expand your Business More……... Monumental Partners Limited Monumental Report Inside this issue: Marketing with Twitter 2 6 Ways to Finance S.B. 3 Mix Marketing Strategy 4 Branding the Business 5 Expand with little Cash 6 Famous Entrepreneurs 7 10 Secrets to success 8 January 2011 Volume 2 Issue 4 Successful Entrepre- neurs 9

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The is Issue of Monumental Report focuses on Marketing on a tight budget in the new year. It also gives great ideas / strategies to move your new / small business with innovation.

Transcript of Monumental Report - # 4 - New Year Issue

people are adopting new online marketing techniques that will

set a new standard in the new

year.

There might be some interesting

internet marketing trends for

2011, but that does not mean that

the existing trends will be of no use anymore. In fact, the existing

techniques will get even better

and produce better results.

Search engine optimization is

definitely a popular trend and it

will continue to grow with new

heights. The websites with good

The prospects of business mar-

keting has grown leaps and bounds with internet marketing.

The numerous techniques of

online marketing can take a

business into such a high level,

which is quite difficult to reach by adopting the

traditional form of market-

ing. As 2011 is now here

and moving along quite

rapidly, the internet mar-keters and the business

back links and high quality con-tent will still rule the web world.

The internet experts are working

on new strategies that will en-

gage into more efficient link

placements, appropriate key-

words and other tools to reach out to the maximum number of

prospective customers.

There is a tendency among peo-

ple to look out for search engine

results for searching any infor-

mation. This trend will continue in 2011 as people will continue to

make use of search engines and

click on the advertisements

displayed on pop-ups.

Therefore, it definitely makes sense to opt for the

paid search techniques.

Moreover, the price for paid

search advertising is rea-

Internet M arketing Trends for 2 011

sonable and hence this trend will continue to exist

in 2011.

The power of video based mar-

keting will increase in 2011. You

can implement highly interactive

videos in your website or social

network profiles to announce about your latest offers or infor-

mation about your products and

services.

The experts believe that social

networking will still retain its

popularity as one of the effective

internet marketing techniques.

Social networks allow healthy

interaction between people and

help you post updates about your

products or services. This is one of the most cost effective meas-

ures of marketing and all levels

of businesses can equally get

benefits of this marketing tech-

nique. It is obvious that social networks will be among the top

internet marketing trends in

2011.

These marketing techniques are successful and their

popularity will remain intact

in the future. However, you

have to adopt a smart approach

to efficiently use these tech-

niques and get the maximum

benefit for your business.

Special points of in-terest:

Are You up to date with

the latest Internet Mar-

keting Trends for 2011?

How to use Twitter as

an effective marketing

tool.

What Promotional Prod-

ucts are best for your

business?

110 Secrets of Success-

ful Entrepreneurs

10 Ways to Expand your

Business

More……...

Monumental Partners

Limited

Monumental Report

Inside this issue:

Marketing with Twitter 2

6 Ways to Finance S.B. 3

Mix Marketing Strategy 4

Branding the Business 5

Expand with little Cash 6

Famous Entrepreneurs 7

10 Secrets to success 8

January 2011 Volume 2 Issue 4

Successful Entrepre-

neurs

9

Twitter has become a popular social networking site that has made a lot of people hooked. This social

networking site which also offers micro blogging

has indeed become a good tool to get and send

updates to a broad cross section of people with just

one click, and that feature can be a very great tool

for marketing.

If you want to learn how to use Twitter for market-

ing, here are a few things that might help you set up

your marketing campaign in Twitter.

- Focus on getting target customers to follow you.

Of course, in any marketing undertakings, you need

not just have followers but have followers who are

also interested in your product or your business. Work on getting as much followers of this quality.

This will also help you achieve a successful market-

ing campaign once you already have everything up

and running.

- Learn to compose enticing 'tweets' or Twitter

messages that can pique the interest of your Twitter

followers. In advertising, you need to grab attention to be able to succeed. Keep in mind too that tweets

are short messages that can be comparable to

short ads, thus if you want to get your target mar-

ket's attention, then you have to learn how to use your limited space to be able to grab your follower's

attention and give what your customers want.

customers what they need.

Keep in mind that Twitter can be an effective market-ing tool but you have to also keep in mind that even

before launching your Twitter marketing campaign,

you also have to establish your website so that you

can send your followers and interested individuals to

your home page where they can make the purchase or where they can patronize your business. In the

online world, it helps a lot to have a good website to

make your business visible to the online world.

Look at what people want to know. Focus on the bene-

fits they can get and not just tweet about your busi-

ness and what you want to convey to them. When it

comes to limited advertising space, you have to make sure you have the basic knowledge on copywriting

and even though simple tweets can be effective as

long as it can grab attention.

You don't have to make long tweets as well, If you can

pique their interests with a short tweet, that can be

effective online where people skim the web for infor-

mation and not really read entire stories.

Learn to listen to people. One of the important but most ignored processes in marketing your business

online is listening to your potential customers and to

your target market. Listen to what they want and not

what you want. Business should be something that

caters to their needs. People go to the internet to find answers and solutions and you can promote your

Page 2 Volume 2 Issue 4

How to use Twitter for M arketing– Tips and Techniques

“Look at what people

want to know. Focus

on the benefits they

can get and not just

tweet about your

business”

@MONUMENTALP

“Keep in mind that tweets

are short messages that

can be comparable to short

ads, thus learn how to at-

tract your target market's

attention”

requires personal collateral and

will require you to pay interest.

Loans—are available from a vari-ety of sources, including local

banks, the Small Business Admini-

stration and non-profits. Require-

ments vary, but they are usually

credit-based and will require you to pay interest. Some economic

development organization mi-

croloans may take into account

character as well.

Equity financing requires you to

give up a portion of your owner-

ship in the company/business idea

control.

Other types of funding:

Business Plan Competitions - Many

are run by local business schools

and require you to partner with at least one student to enter the com-

petition. Winning could mean net-

working opportunities, funding and

ongoing support.

Government Grants - Though it is a

popular belief that the government

provides small business grants, money that you do not have to pay

back, it is not entirely true. Most

grants go to local non-profits that

help start-ups rather than the busi-

nesses themselves. Some gov-ernment agencies do, however,

provide grants for special indus-

tries, such as technology and

"green" sectors. Check your

local Chamber of commerce or

Ministries for requirements and

more information.

As you can see, there are a vari-

ety of ways to get financing for

your start-up. A business devel-

opment consultant can help you

decide which type of funding

would be best for you.

Angel Investors - These are high-worth individuals or groups of peo-

ple who exchange their industry

expertise for a portion of your

company's equity. These investors

can be hard to find, and some only

focus on certain sectors. An Inter-net search may uncover the angel

investors in your industry.

Venture Capitalists - These compa-

nies are usually interested in estab-

lished companies or start-ups that

will quickly be poised for sale or public offering. There are usually

high standards for receiving this

type of funding, and you must be

willing to give up a portion of your

Page 3 Monumental Report Volume 2 Issue 4

Angel Investors - These are high-

worth individuals or groups of

people who exchange their indus-

try expertise for a portion of your

company's equity

6 Ways to Finance Your S mal l Business

“Your friends and family

members know your

character, and the

process to get money is

usually much shorter

than other methods.

Even though you know

these lenders personally,

make sure you get all

agreements in writing”

Finding money can be one of the

biggest hurdles for a small busi-ness owner. Whether you desire

to open a chain of restaurants or

an Internet-only business, capital

is required to fund your dreams.

Here we will explore the different

types of funding available to you:

Debt financing includes any money you will pay back. It does

not require you to give up equity

in your company and can be a

good choice for entrepreneurs

who have not been able to attract the attention of investors. This

type of financing usually

to investors in exchange for their

money.

Friends and Family - For most

business owners, this is the first stop when looking for funding.

Your friends and family members

know your character, and the

process to get money is usually

much shorter than other meth-ods. Even better, most will not

request a stake in your business

in exchange for funding. Even

though you know these lenders

personally, make sure you get all

agreements in writing.

Promotional products and ser-vices can be an effective adver-

tising tool for your business. If

you want to market your busi-

ness successfully, you have to

know what products will serve

your purpose and help your

business to go on!

There are several ways to choose the best promotional

products for your business. Just

go and talk to other people to

know what they have received

from other businesses. You can go to visit trade shows and take

a look at what other companies

are offering to draw the cus-

tomers.

When you are going to choose

promotional products for your

business, try to follow the guide-

lines provided below.

What type of event or occa-

sion is needed for the prod-

uct ?

What is your target market?

Costs needed to buy the prod-

ucts.

How will you get the products to

the customers?

Once you have selected the

right promotional product for

your business, you need to

assess the return. While choos-

ing promotional products, you must think about the nature of

your business as well.

Information when they log on to

their computers.

Apart from those, some others

include business card, calcula-

tor, cap, cell phone holder, clock,

coffee mug , cooler , flashlight , laptop bag , note holder , pe-

dometer , pen , clothes and polo

shirt, pad folio, travel bag, t-

shirt, USB flash drive, water

bottle.

The above-written items are cost

-effective. Apart from them, there are other products that

can promote your business.

You just have to find out what your clients need. Make the right

choices when it comes to promo-

tional products.

Why use promotional items ?

The promotional items are help-

ful for the following reasons:

They create loyalty to your busi-

ness

Cost-effective way to promote

the business

Word of Mouth

Various types of Promotional

Products

Key Rings : It is a popular

choice. When someone is carry-

ing a key where the name of your company and logo are present,

they will think of your business

every time.

Stress Balls : It is a funny way

to promote your business.

Desk Calendars : Your cus-

tomer will always be able to watch your company information

every day.

Re-usable Cloth Bags : It is not

on l y a n e n vi r o n me n t -

friendly product, but it can be used by the people on a regular

basis.

Mouse Pads : If the information

is given on the mouse pads, the

customer will be able to see the

Page 4 Monumental Report Volume 2 Issue 4

Choosing The R ight P romot ional P roducts For Your Business.

Just go and talk to

other people to know

what they have

received from other

businesses

.Lack of money and cash flow problems commonly plague small businesses. Often, small and home-

based businesses find themselves in desperate

need of cash!

Small entrepreneurs likewise face significant diffi-

culties when it comes to finding outside funds to

support their company's

growth strategies. With limited financial help avail-

able, small money-hungry

businesses must think of

creative ways to push their

business forward.

1. Get on the Internet. The

Internet has allowed the

small entrepreneurs to

reach a significantly huge

market and serve their customers 24 hours a day.

For just a few dollars per

month, you can market your

services worldwide. Who can beat that? But the

greatest plus of the Internet is its ability to "level the playing field" between big business and small

enterprises. A well-designed web site can extend

the range, size and scope of your services, even

projecting an image of a well-oiled and established

corporation, instead of a small business ran by a solo operator. Develop a good website, and com-

pete side-by-side with the big boys.

2. Hire cheaply but effectively. If you cannot

afford to hire full-time employees, you can do two

things: hire commission-only sales reps and/or

hire interns. With commission-only sales reps, you only need to pay them what they earn. Interns from

colleges and universities often work for free or

next-to-nothing, and get college credit in return.

The drawback, though, is their short-term avail-

ability, mostly during summer and spring breaks only. Or you can hire dedicated people who are

willing to work for nothing in exchange for equity,

should your company succeed. There are a lot of

talented people who are willing to work for less in

exchange for assurance of a slice of the corporate pie once the company succeeds. This is particu-

larly true for Internet start-ups.

3. Maximize networking potentials by participat-

ing in business organizations. Business and trade organizations are rich sources of contacts - from

potential investors, customers, partners or men-

tors. Moreover, it would help you keep yourself

updated of the latest industry news and develop-

ments. For home-based workers, participation in

business and trade organi-

zations is your perfect

excuse to step out of the

house!

4. Partner and join forces

with a complementary

business, allowing a win-

win situation for you. Work

out a deal where you help

each other promote and

market your products. If your business is Internet-

based, you can exchange

links with your partner

organization, driving traffic to each other's sites. Or

you can do ad swaps regularly - he can advertise for free in your classified ads page in exchange for

free ad space in their newsletter or website.

5. Trade services with a franchisee pros-

pect. You could work a deal, where a potential fran-

chisee's buy-in fee would be cut if they helped pro-

duce the operations manual; this way, you use one

franchisee to get more franchisees. The payoff

comes later.

6. Find inexpensive ways to advertise your com-

pany on a regular basis (such as asking all family

members with a car to sport your company logo). Sending out press releases is an effective way to

give you publicity and free media mileage - without

the high costs of buying media advertise-

ments. Maximize your business cards as an adver-

tising vehicle.

7. Capitalize on anything and everything that's

free! Get the word out about your business by utiliz-

ing free resources on the Internet. Participate in banner exchange programs. Check the possibility of

swapping ads with other newsletter or e-zine pub-

Page 5 Monumental Report Volume 2 Issue 4

10 Ways To E xpand Your B usiness With L itt le Cash

Capitalize on

anything and

everything that's

free!

“Ask all family

members with a

car to sport your

company logo”

Marketing is one of the main tools of promoting

your business to the target audience. One of the

major objectives of a marketing plan is to get maxi-

mum reach and reception at minimum cost. If you

are able to formulate the plan in a proper way, you

can easily create demand for your product among

consumers and earn good profits. In addition, a proper marketing strategy also helps to diversify

your business and sustain the market in the future

years.

After you identify the target audience, you need to

determine the marketing ideas and tools to pro-

mote the product or service among them. Here are

some popular low cost marketing plans which you can use to get wonderful reach even at affordable

rates. More and more companies and business

houses are opting for these strategies to add to

their promotional methods.

Newspapers and press releases – Using newspa-

pers to promote and advertise your product or

service is one of the best marketing tools. The wide reach of the newspapers will provide a big boost to

your marketing strategies. It also does not cost

much to advertise in the print media. You can pro-

mote your business in the form of press releases,

promotional campaigns or advertorials and send

them to a number of newspapers, magazines, bro-

chures and so on. Alternatively, you can even send

the press releases to other communication and

media channels such as radio and television.

Taking part in trade shows – Trade shows can be

a marketing platform to promote your goods and

services. You can easily rent a stall or space in

Monumental Partners Limited

9 McKenzie Close

Kingston 8

St. Andrew

Phone: 876-969-2646

E-mail:

[email protected]

Using the internet It’s perhaps one of the best ways

of promoting your business. The internet today has

made the world a small place and you can interact with people located thousands of miles away with

just a click of a mouse. You can use various search

engines like the Google Adsense program to adver-

tise your product or service and reach likely cus-

tomers located far away. You can as well make a website of your business and showcase your prod-

ucts and services to the target audience.

In addition, there are some other marketing ideas

that you can use to promote your business without

spending much. Some of these are direct mail,

yellow pages advertisements, and incentive

schemes and so on.

Always remember that if you use these low cost marketing ideas properly, they can really help you

to bag the best benefits and profits and also create

a sense of goodwill among customers.

Books to Read Streetwise Low-Cost Marketing: Savvy Strategies

for Maximizing Your Marketing Dollars

Mark Landsbaum (Author)

The Guerrilla Marketing Handbook

Jay Conrad Levinson President (Author)

Word of Mouth Marketing: How Smart Compa-

nies Get People Talking, [Hardcover]

Andy Sernovitz (Author)

Getting Business To Come to You

Paul Edwards (Author), Sarah Anne Edwards

(Author)

Achie ving Maximum Market Exposure With Mix Marketing Strategies

Page 6 Monumental Report

9. Develop a program or system for your

business that can be marketed and sold to

others. If you have written several high-quality

articles, you could write a book. Book publishing

has become more affordable with the advent of e-books. Instead of finding a publisher, you can

develop and market the book yourself as an e-

book. Another way is to develop a software pro-

gram for mass production, or compilation of your

articles in a CD-ROM.

10. Sponsor trade shows or other events in

your community. The major focus of the trade-

show is to provide a familiar venue for business professionals to research business products and

services in an environment focused on a specific

vertical market. Expositions such as trade shows

allow your business to exhibit and demonstrate

your products to other businesses, but sponsor-

ing one can enhance your image as a market leader or a trendsetter. On a lower scale, you can

participate in your community's activities, provid-

ing support to projects on fund-raising for the

poor. Both of these activities can enhance your

business' credibility, and entrench your role in the

community and industry.

Page 7 Monumental Report Volume 2 Issue 4

10 Ways To E xpand Your B usiness With L itt le Cash Cont.

Here are just a few of those

people that are more than just

a household name.

Steve Jobs -

If you're not familiar with this

name...oh who am I kidding?

Everyone is familiar with this

name. Jobs dropped out after one semester of college, al-

though he continued working as

a summer employee with Steve

Wozniak at Hewlett Packard. His

real beginning started when he convinced Wozniak to start a

company to market a home-

made computer that Wozniak

had designed for personal use.

After this particular incident,

there was a long road for Jobs, including creating or helping to

create some of the most used

technology on the planet. As one

of the founders of Apple as well

as other billion dollar compa-nies, Jobs is now recognized by

Fortune as one of the most suc-

cessful and famous entrepre-

neurs.

Vince McMahon -

At the age of 12, Vince McMahon

met his real father, who was the

promoter of Capitol Wrestling

Company. This would prove to be an inspiration to Vince. Although

he started out as a traveling

salesman, Vince was hungry to

follow in his father's footsteps

and finally convinced his father to let him enter the company.

Vince began working in Maine and

was not well known at all. Today,

Vince is not only one of the most

successful and famous entrepre-

neurs there are, but he is also chairman of WWE or World Wres-

tling Entertainment as well as

being the majority shareholder.

He also has a major part in the

WCW and the ECW. Fans tune in

continuously to check up on

Vince's self-based character and

the many wrestlers that Vince has found and managed through

the years.

Oprah Winfrey -

Quite possibly one of the most

famous people in the world,

Oprah Winfrey made her way onto the list of the most famous

entrepreneurs and shot right up

to the top. After dropping out of

high school, she got a job at the

age of 19 as a reporter. She stayed with one television station

for a while before she switched

to WJZ-TV in Baltimore. Appar-

ently she impressed someone,

because soon after that she got

a job hosting their chat show called, 'People are Talking.' 1985

brought Oprah an Oscar for the

movie, 'The Color Purple.' After

that, Oprah was offered a televi-

sion show, now famous as 'The

Oprah Winfrey Show.’ She is now

Famous E ntrepreneurs And H ow They G ot Started

Sponsorship and

Community Pro-

grams –participate

in your community's activities, providing

support to projects

on fund-raising for the poor

estimated to be worth about $1.5 billion dollars! Now that is going from humble beginnings to super star-

dom!

It is possible for anyone to become a successful entrepreneur. While any business, company or individual needs a great idea and the right way to market that idea, you also need to truly want success. With one

great idea and a lot of dedication and hard work, you could become the next famous entrepreneur!

Page 8 Monumental Report Volume 2 Issue 4

Famous E ntrepreneurs And H ow They G ot Started C ont.

“Success comes

easily if you love

what you do”

10 S ecrets O f S uccessful E ntrepreneurs

1. Think success. To attain the kind of success

that you want, you need to dream big. Every success story starts with big dreams. You need

to have big dreams for yourself - which you

want to be somebody rich, famous or fulfilled.

You need to have a clear vision of what you want

to achieve. But it doesn't stop in dreaming alone. You should actively visualize success in your

mind that you can almost feel it, touch it or it is

within your reach. Play this image back at every

opportunity. What does it feel to triple your

current income? How will your life change? What will your business look like if you achieved

the million-dollar mark?

Successful entrepreneurs possess an attitude

of openness and faith that you can have what

you want if you can simply envision it as the

first step on the path of action to acquiring it.

Management gurus have taught us the power of visualization - seeing yourself in your mind as

having accomplished your dreams. If you want

to be a successful writer, envision yourself

signing books for a throng of people who have

lined up to have your autograph. If you want to be rich, picture yourself in luxurious surround-

ings holding a fat bank account. And the process

of envisioning success for you should be a con-

stant activity! You need to think that you are

successful (or will be one) every single waking hour. A personal development coach shared me

her secret to help her continuously visualize her

goals for the moment: when climbing stairs,

recite your goal with every step you take. So if

you want more money, say "I will have money" in every step of the stairs. This technique will

reinforce your goal and keep it fresh in your

consciousness.

2. Be passionate with what you do. You start a

business to change any or all part of your life. To

attain this change, you need to develop or uncover an intense, personal passion to change the way

things are and to live life to the fullest. Success

comes easily if you love what you do. Why? Because

we are more relentless in our pursuit of goals about

things that we love. If you hate your job right now, do

you think you will ever be successful at it? Not in a million years! You may plod along, even become

competent at the tasks, but you will never be a great

success at it. You will achieve peak performance and

do what you have to do to succeed only if you are

doing something that interests you or something that you care about. Entrepreneurs who succeed do

not mind the fact that they are putting in 15 or 18

hours a day to their business because they abso-

lutely love what they do. Success in business is all

about patience and hard work, which can only be attained if you are passionate and crazy with your

tasks and activities.

3. Focus on your strengths. Let's face it; you can-

not be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you

need to identify your strengths and concentrate on

it. You will become more successful if you are able

to channel your efforts to areas that you do best. In

business, for example, if you know you have good marketing instincts, then harness this strength and

make full use of it. Seek help or assistance in areas

that you may be poor at, such as accounting or

bookkeeping. To transform your weakness to

strength, consider taking hands-on learning or for-

mal training.

―With one great idea and lots of dedication and hard work, you could become the next famous entrepre-

neur!‖

4. Never consider the possibility of failure. Ayn

Rand, in her novel The Fountainhead, wrote, "It is

not in the nature of man - nor of any living entity, to

start out by giving up." As an entrepreneur, you need to fully believe in your goals, and that you can

do it. Think that what you are doing will contribute

to the betterment of your environment and your

personal self. You should have a strong faith in your

idea, your capabilities and yourself. You must be-lieve beyond a shadow of a doubt that you have the

ability to recognize and fulfill them. The more you

can develop faith in your ability to achieve your

goals, the more rapidly you can attain it. However,

your confidence should be balanced with calculated

risks that you need to take to achieve greater re-wards. Successful entrepreneurs are those who

analyze and minimize risk in the pursuit of profit. As

they always say, "no guts, no glory."

5. Plan accordingly. You have a vision, and you have

enough faith in yourself to believe that you can

achieve your vision. But do you know how to get to your vision? To achieve your vision, you need to

have concrete goals that will provide the stepping-

stone towards your ultimate vision. Put your goals

in writing; not doing so just makes them as intangi-

ble fantasies. You need to plan each day in such a way that your every action contributes to the at-

tainment of your vision. Do you foresee yourself as

the next Martha Stewart of hand-made home fur-

nishings? Perhaps today, you need to see an artist

to help you conceptualize the new line of hand-

made linens that you hope to launch. Intense goal orientation is the characteristic of every success-

ful entrepreneur. They have a vision, and they know

how to get there. Your ability to set goals and make

plans for your accomplishment is the skill required

to succeed. Plan, plan and plan - because without

which failure is guaranteed.

6. Work hard! Every successful entrepreneur works

hard, hard and hard. No one achieves success just

by sitting and staring at the wall every single day.

Brian Tracy puts it out this way, "You work eight

hours per day for survival; everything over eight hours per day is for success." Ask any successful

businessperson and they will tell you immediately

that they had to work more than 60 hours per week

at the start of their businesses. Be prepared to say

goodbye to after-office drinks every day, or a regu-lar weekend get-away trip. If you are in a start-up

phase, you will have to breathe, eat and drink your

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Business Development Consultants business until it can stand on its own. Working hard will be easy if you have a vision, clear goals, and are

passionate with what you do.

7. Constantly Look for Ways to Network. In business,

you are judged by the company you keep - from your

management team, board of directors, and strategic

partners. Businesses always need assistance, more

so small businesses. Maybe the lady you met in a trade association meeting can help you secure fund-

ing, or the gentleman at a conference can provide

you with management advise. It is important to form

alliances with people who can help you, and whom

you can help in return. To succeed in business, you need to possess good networking skills and always

be alert to opportunities to expand your contacts.

8. Willingness to Learn. You do not need to be a

MBA degree holder or PhD graduate to succeed in

your own business. In fact, there are a lot of entre-preneurs who did not even finish secondary educa-

tion. Studies show that most self-made millionaires

have average intelligence. Nonetheless, these people

reached their full potentials achieved their financial

and personal goals in business because they are willing to learn. To succeed, you must be willing to

ask questions, remain curious, interested and open

to new knowledge. This willingness to learn becomes

more crucial given the rapid changes in technologies

and ways of doing business.

9. Persevere and have faith. No one said that the

road to success is easy. Despite your good intentions

and hard work, sometimes you will fail. Some suc-

cessful entrepreneurs suffered setbacks and re-

sounding defeats, even bankruptcy, yet managed to quickly stand up to make it big in their fields. Your

courage to persist in the face of adversity and ability

to bounce back after a temporary disappointment

will assure your success. You must learn to pick

yourself up and start all over again. Your persis-tence is the measure of the belief in yourself. Re-

member, if you persevere, nothing can stop you.

10. Discipline yourself. Thomas Huxley once said,

"Do what you should do, when you should do it, whether you like it or not." Self-discipline is the key

to success. The strength of will to force yourself to

pay the price of success - doing what others don't

like to do, going the extra mile, fighting and winning

the lonely battle with yourself.

10 Secrets Of Successful Entrepreneurs Cont.

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