Monthly Report:

BRAND A AND ITS COMPETITORS

Period: 01/01/2017 – 31/01/2017

By YouNet Media

Executive Summary

Buzz Generation – Brand A got 4,768 mentions in January. Buzz volume has decreased 28% compared to December.

Sentiment – Positive rate accounted for 6.3% (a reduction of 3.3%) & negative rate was 1.8% (a decrease of 0.3%)

compared to previous month.

Share of voice – Brand A ranked 3rd with 22% (a decrease of 4%) while Brand B ranked 1st with 34%.

1. Brand A

Jan 01 2017 Jan 06 2017 Jan 11 2017 Jan 16 2017 Jan 21 2017 Jan 26 2017 Jan 31 2017

Brand Performance across all platforms

• Buzz: Brand A received 4768 mentions from 676 original posts and 3283 comments. Buzz volume decreased 28% compared to December.

• Trend line: there was unstable movement in which the highest interaction was on the 20th of January. Topics that created the highest engagement rate

for Brand A this month were Tuition Fees (Link) Final Exam (Link), Cotton Cloud Beauty fair (Link), The Launching of a New Bachelor of Tourism

and Hospitality Management Program (Link) (Link) and Thoughts about Brand A Student image (Link).

BUZZ TRENDLINE BUZZ VOLUME ACROSS 2 MONTHS

6618

4768

Dec Jan

BuzzVolume

28%in comparison with previous month

Buzz

Story A:

Story B:

6050

357

2065

26%

34%

5%

25%

10%0.4%

4536228

3 1

22%

34%

3%

24%11%

5.4%

Brand Performance across all platforms

• In December, Brand B, Brand A and Brand D got the highest SOV among the brands.

• Brand A ranked 3rd with 22% in SOV (4% of decrease compared to previous month). Facebook and News were the most engaging sources this month.

• Brand B ranked 1st due to discussions about Student Image (Link) (Link), Workshop SPREAD (Link) and “Should I quit Brand B?” (Link)

SHARE OF VOICE SOCIAL PLATFORMS

Facebook News Forum Youtube

TOP SOURCES

Brand A Brand B Brand C Brand D

Dec

Jan

Dec

Jan

2322

240

238

230

85

80

37

36

27

25

Source 1

Source 2

Source 3

Source 4

Source 5

Source 6

Source 7

Source 8

Source 9

Source 10

Aug 01 2016 Aug 06 2016 Aug 11 2016 Aug 16 2016 Aug 21 2016 Aug 26 2016 Aug 31 2016

Brand Activity• Buzz volume on Brand A Confessions had a decrease of 848 mentions compared to last month, mostly about Study Programs and Tuition Fees.

• Why should we choose girlfriend from Huflit international relations major? (Link) and Thoughts about Brand A student image (Link) got the highest

engagement on Brand A Confessions.

BUZZ TRENDLINE – Brand A CONFESSIONS

Buzz

POSTS EVALUATION - Brand A CONFESSIONS

BUZZ VOLUME – Brand A CONFESSIONS

2822

2322

Dec Jan

THOUGHTS ABOUT Brand A

STUDENT IMAGE

Likes: 1,100

Shares : 64

Comments : 56

Brand A Confessions

CONFESSION ABOUT NEW

BUILDING

Likes: 470

Shares : 2

Comments : 37

Brand A Confessions

Jan 01 2017 Jan 06 2017 Jan 11 2017 Jan 16 2017 Jan 21 2017 Jan 26 2017 Jan 31 2017

DISCUSSION AROUND #40091

Likes : -

Shares: -

Comments : -

Brand D Confessions

Brand A Confessions

Brand A Confessions

WHY SHOULD WE CHOOSE

GIRLFRIEND FROM HUFLIT

INTERNATIONAL RELATIONS

MAJOR?

Likes: 353

Shares : 45

Comments : 109

Brand A Confessions

STUDENT’S OUTFIT

Likes: 163

Shares : -

Comments : 35

Brand A Confessions

Brand Activity

POSTS EVALUATION - OTHER SOURCES

Topics that got the highest interaction from other sources this month were Extra Activities/ Workshop/ Event and Student Image.

TUITION FEES

Likes : -

Shares: -

Comments : -

EBIV

EBIV

END OF SEMESTER

SHOWCASES

Likes : -

Shares: -

Comments : -

Brand A University Vietnam

Brand A University Vietnam

FINAL EXAM

Likes : -

Shares : -

Comments : -

Brand A University Vietnam

Brand A University Vietnam

Brand A & Sinh viên tương lai

MR. PAUL SMITH

Likes : -

Shares: -

Comments : -

Brand A University Vietnam

Brand A Confessions

GDAY X 2017

Likes : 926

Shares: 6

Comments : 5

Ticketbox

Brand A LECTURER BRINGS

VIETNAMESE FOLKLORE TO

LIFE THROUGH TOYS

Likes : -

Shares : -

Comments: -

Brand A.edu.vn

nguoitieudung.com.vn

ictnews.vn

PROJECT “KOLAKO”

Likes : 500

Shares :24

Comments : 12

Hội những người thích Quảng

Cáo

THE LAUNCHING OF A

NEW BACHELOR OF TOURISM

AND HOSPITALITY

MANAGEMENT PROGRAM Likes : -

Shares : -

Comments : -

Brand A.edu.vn

Brand A VN - Trải Nghiệm và

Hướng Nghiệp

ictnews.vn

COTTON CLOUD BEAUTY FAIR

Likes : -

Shares : -

Comments : -

Brand A Event Club

Hanoi Creative City

ttvn.vn

“CÁ HỒI” – CHARITY EVENT

Likes : -

Shares : -

Comments: -

CÁ HỒI

CÁ HỒI

tuoitrethudo.vn

28%

28%

12%

9%

7%

3%

Study Programs

Tuition Fees

Student's Image

English programs

Lecturers

Equipment/ Facility

Tuition Fees and Study Program gained the highest engagement in January. Student Image got the highest negative rate. Negative mentions were mostly

about student’s behaviors inside and outside the study environment.

Neutral mentions took up to 72% of total discussion which focused on Study Programs and Tuition Fees.

8Most discussed attributes

MOST DISCUSSED TOPIC MOST POSITIVE DISCUSSED TOPIC MOST NEGATIVE DISCUSSED TOPIC

Dec

Jan

25%

21%

11%

10%

8%

7%

Lecturers

Student's Image

Reputation

Equipment/ Facility

Education Quality

Study Programs

59%

13%

11%

7%

4%

2%

Student's Image

Study Programs

Lecturers

Student Services

Education Quality

Study Environment

24%

17%

11%

8%

7%

7%

Study Programs

Student's Image

Tuition Fees

Career Opportunity

English programs

Lecturers

16%

13%

10%

10%

9%

9%

Student's Image

Equipment/ Facility

Lecturers

English Ability

Study Environment

Education Quality

51%

11%

10%

6%

6%

5%

Student's Image

Career Opportunity

Study Programs

Brand image

Tuition Fees

Lecturers

Verbatim

• Student Image got highest negative ratio and fairly high positive ratios in December.

• Brand A Confessions was the top source that received most of positive and negative mentions.

NEGATIVE FEEDBACKPOSITIVE FEEDBACK

Source Mention

Phan Tuấn Anh Toàn trường công, Mình thấy mấy trường tư như Brand

A, Hoa Sen, Văn Lang... CSVC tốt mà trình độ giảng viên cũng

thuộc dạng đẳng cấp. thế mà ko lọt vào

Hocmai.vn Online Em thi ĐH NGoại thương hoặc nhà khá giả thì học Brand

A cũng ok lắm đó

Brand A

Confessions

Thầy vừa đẹp trai vừa hiền vừa nhiệt tình dạy dễ hiểu nữa nha

bạn ơi ????

Brand A

Confessions

E à :)) thú thật, 1 trong những lý do a học Brand A là vì trường

k có Mác- Lê Nin :)))

Brand A

Confessions

Mình thấy sv Brand A rất chuyên nghiệp và giỏi. K phải giỏi bt

mà là cực kì giỏi.

Brand A

Confessions

Cá nhân mình thích các bạn Brand A cực kì vì các bạn mình

từng gặp đều tự tin, có trách nhiệm và có khí chất, cả nam lẫn

nữ ????

Source Mention

Brand A

Confessions

Hiện tại mình đang cực kì bực và khó chịu với cách dạy và

chấm điểm của thầy Sagi tại Brand A Hà nội, ai có cùng quan

điểm không

Juan Baram khóa rồi mình đậu L4 để lên L5 của c.trinh cũ, thế là Brand

A làm ăn chuẩn xác. Xếp lớp đẩy Mình vào L3 của c.trinh mới

(nghĩa là học lại L4 cũ)... mình học hết một ngày cũng không

để ý tại đổi sách, thế là bạn mình phát hiện và mình phải chạy

lên english center khiếu nại để đổi lớp :((

Brand A

Confessions

đọc cmt của các bạn Brand A mình thấy rõ sự giàu có đẹp trai

xinh gái ...... và sự nghèo nàn về bộ óc của các bạn. 1 stt dắt

mũi có thể dễ dàng dắt mũi các bạn và bắt đầu cào vào bàn

phím =))

Brand A

Confessions

""mấy bạn"" kì quá hà. Thư viện là nơi giữ yên lặng mà mấy

bạn discuss hoài, sao mấy bạn không book room or ra phòng

lab bên ngoài tha hồ thảo luận.

Brand A

Confessions

Hieu Duc Mai nhìn học phí mà muốn ná thở, biết phí cao r mà

hông ngờ nó lại cao ngất ngưởng như dậy. :3

Brand A

Confessions

Day la nganh' the manh cua Thuy Sy chu Brand A day. thi minh

cam thay ko hay = ( dieu kien di thu tap sau nay Thuy Sy an

dut!!)

• Negative rate: 1.8% - Negative rate had a decrease of 0.3%.

• Mentions from Facebook mainly about Student Image had created

fairly high negative engagement this month.

Overall Sentiment

• Positive rate: 6.3% - There has been a decrease of 3.3% in positive rate.

• Positive mentions mainly from News and Facebook channels contributed

to the fairly high positive rate in January.

Negative1.8% 0.3%in comparison with previous month

6.3%

Positive 3.3%in comparison with previous month

December January

2. Competitors

1-Jan 4-Jan 7-Jan 10-Jan 13-Jan 16-Jan 19-Jan 22-Jan 25-Jan 28-Jan

RMIT FTU TDTU HSU FUV FPT

81%

19%

1%

98%

2%

Buzz Trendline

4

SOCIAL PLATFORM

Brand Bn=7356

Brand Dn=5114

FUVn=1164

0000Facebook News Forum Youtube

FPTN=658

HSUn=2394

72%

26%

1%1%

• Generally Brand B, Brand A and Brand D got remarkable trendline movement in January while others showed little significant fluctuation.

• Facebook is the main channel for discussion for most brands.

3

1

Tuition Fees (Link) (Link), Thoughts about Brand A Student Image (Link)

BUZZ TRENDLINE

3

1

International standard library (Link), Black Friday (Link), Top 200 global green facilities (Link), Brand DU

Flycam (Link)

Brand D University (Bao Loc Branch) opens for visiters to take photos at beach blossom hill (Link)

(Link)

2

2 “Should I quit Brand B?” (Link)

HIGHLIGHT

96%

4%

98%

2%45

5 Student Image (Link) (Link), Workshop SPREAD (Link)

“Cảm hứng khởi nghiệp” “Ra mắt hội khuyến học cơ sở

đầu tiên tại trường đại học”

“Ngoại trưởng Kerry trao thư

tài trợ cho ĐH Fulbright”

“Những start-up chinh phục

thị trường của sinh viên FPT”

“Triển lãm “Design Me Now”

của sinh viên Hoa Sen”

“ĐH Ngoại thương thúc đẩy

hoạt động nghiên cứu

khoa học”

“Trường

ĐH Tôn Đức Thắng vào top

200 trường phát triển bền

vững hàng đầu thế giới”

“Tổ chức Mỹ muốn tài trợ xây

dựng khuôn

viên Đại học Fulbright Việt

Nam”

“Sinh viên công nghệ tạo

flycam trên điện thoại thông

minh”

“Sinh viên

trường Đại học Hoa Sen ra

trường có dễ kiếm việc làm

hay không?”

“ĐH Ngoại thương hỗ trợ

tiền Tết cho sinh viên

nghèo học giỏi”

Một vài hình ảnh

trường Đại Học Tôn Đức Thắn

g tại Bảo Lộc sắp khánh thành

Advocacy of the appointment

of Mr. Bob Kerrey“FPT cấp xe đua không

người lái cho các

trường đại học”

2 trang phục truyền thống

trong top 5 mẫu dự thi dành

của Lệ Hằng tại Miss Universe

“Tết yêu thương” “Cuộc thi dành cho những

bạn trẻ đam mê khởi nghiệp”“FPT tìm được ‘gà nhà’

tranh tài tại Cuộc đua số”

"THỜ Ơ" VỚI TẾT

Student’s Image Tuition Fees Mr. Bob Kerrey Student’s Image Reputation/ Management

Reputation Extra Activities Extra Activities

Student Services Equipment/ Facility

Competitor Activities• Almost positive mentions came from the discussion about Student Image, Extra Activities and Reputation.

• Negative mentions were mainly about Student Image and Reputation.

POSITIVE

NEGATIVE

Brand B Brand D FUV FPT HSU

94.4% 88.3% 93.5% 97.5% 97.1% 93.4% 96.7%

4.1% 9.6% 4.8% 1.2% 2.6% 4.3% 2.3%1.4% 2.1% 1.7% 1.2% 0.3%

2.2%1.0%

0%

20%

40%

60%

80%

100%

AVG RMIT HSU FUV TDTU FPT FTU

Sentiment comparisons• In January, Brand A gained relatively fairly high positive rate and negative rate compared to others.

• Negative mention of FUV came from discussions about the establishment of FUV related to Mr. Bob Kerrey

• Brand B’s negative mentions were mainly about Student Image | Reputation and Student Services

• Negative mentions about HSU were mostly about Reputation/ Management

• Brand D got negative rate due to Tuition Fees Equipment/ Facility, Extra Activities and Reputation

• Brand E received negative feedbacks about Student’s Image and Extra activities

Dec

Jan92.3% 91.9% 95.7%

82.6%95.2% 91.8% 96.8%

6.2% 6.3% 3.3% 14.2% 3.9% 7.5% 1.7%1.5% 1.8% 1.0% 3.2% 0.9% 0.6% 1.6%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

AVG RMIT HSU FUV TDTU FPT FTU

Sentiment Rule

15

POSITIVE

Post

-The post was created by admin.

Comment

Comment with positive feedback about the brand image, lecrurers, study

program

NEGATIVE User complain about the tuition fees, student service..

NEUTRALPost & Comment

-From Internet Users without clear emotional.

UNRATEComment

-From Internet Users who engaged into the post of fan page but did not

mention about brand

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