Monthly Performance Pack January 2015 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer...Monthly...
Transcript of Monthly Performance Pack January 2015 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer...Monthly...
January 2015
Monthly Performance Pack
Mimmi Andersson, BBC iPlayer
BBC Communications
07725641207 | [email protected]
Monthly summary – January 2015
Slide 2
• BBC iPlayer had the best month on record with 343 million requests, and at 264m TV requests, this was also BBC iPlayer’s best-ever month for TV viewing. Requests increased +3% month-on-month and +9% year on year
• Following the festive period requests from mobiles and tablets increased to 48% in January, to their highest-ever level, driven by growth for both TV viewing and radio listening
• January saw high TV request numbers, approaching 2 million per episode, both for Christmas and New Year
special episodes - including EastEnders, Top Gear and Miranda - as well as first episodes for new winter series, including The Voice, Silent Witness, Wolf Hall and The Dumping Ground. Documentaries such as episodes from the Super-Rich season and BBC3’s Excluded also performed strongly
• Radio 1’s Fearne Cotton show delivered the top single radio episode in January, with the Chris Evans Breakfast Show close behind. The new series’ of The Now Show and The Unbelievable Truth proved popular as ever, as did football coverage – and episode 1 of the New Year’s Day full series of War and Peace on Radio 4 delivered nearly 100,000 requests
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally
more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time
Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media type and device type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live vs catch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary
Total monthly BBC iPlayer requests across all platforms, since 2009
BBC iPlayer had the best month on record with 343 million requests, and at 264m TV requests, this was also BBC iPlayer’s best-ever month for TV viewing. Requests increased +3% month-on-month to and +9% year on year
Slide 4
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42 61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
78
79
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113 134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
234
248
204
202
190
165
179
184
237
255
256
264
62
69
78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114 1
39
141
145 162
148
160
141 159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175
196
199
213
207
217
272
262
272
257
257
239
242
234
245 263
266
271
315
301 320
268
273
260
231
243 259
318 334
333
343
Ja
n 0
9
Ma
r
Ma
y
Ju
l
Se
pt
No
v
Ja
n 1
0
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n 1
1
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n 1
2
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
3
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
4
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
5
Requests for TV programmes
Requests for radio programmes
* Please refer to slide 9 for guide notes
Mill
ion
s o
f re
qu
est
s p
er m
on
th
SO
ME
DA
TA
MIS
SIN
G *
*
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
2
.5
2.5
1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3.5
3
.6
3.7
4
.1
4.2
3
.9
3.6
3
.9
4.0
3
.8
3.7
3
.8 4.3
4
.6
4.6
4
.7 5.2
4
.6
4.7
4
.5
4.2
4
.2 4.9
5
.0
5.3
5
.6
5.6
6
.8 6
.9
6.4
6
.1
5.8
5
.7
5.3
5
.1
5.9
6
.5
6.6
6
.5
7.8
8
.4
8.0
6
.8
6.5
6
.3
5.3
5
.8 6
.1
7.7
8.5
8
.2
8.5
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3 3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9.3
8
.8
8.6
8
.3
8.0
7
.8
7.5
8.2
8
.5 8.9
8
.7
10.2
10.7
1
0.3
8
.9
8.8
8
.7
7.5
7.8
8
.6
10.2
11.1
1
0.7
1
1.1
Ja
n 0
9
Ma
r
Ma
y
Ju
l
Se
pt
No
v
Ja
n 1
0
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n 1
1
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n 1
2
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
3
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
4
Ma
r
Ma
y
Ju
l
Se
p
No
v
Ja
n-1
5
Average daily TV requests
Average daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
av
era
ge
mo
nth
ly)
Average daily requests reached over 11 million daily in January for only the second time ever – at 11.1 million per day across both TV and radio.
Measurement
correction
* Please refer to slide 9 for guide notes
SO
ME
DA
TA
MIS
SIN
G *
*
18% 18% 18% 19% 18% 19% 19% 19% 19% 19% 20% 23% 23%
22% 23% 24% 25% 24% 22% 22% 23% 24% 23% 22% 24% 24%
35% 35% 33% 31% 33% 33% 33% 30% 28% 30% 30% 29% 29%
4% 4% 4% 3% 3% 3% 3% 3% 4% 3% 3%
3% 3%
13% 12% 12% 11% 13% 12% 11% 13% 14% 13% 14% 11% 12%
3% 3% 3% 3% 3% 2% 2% 3% 3% 2% 2% 2% 1%
6% 6% 6% 7% 7% 8% 10% 9% 10% 9% 9% 9% 8%
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
56 54 59 51 49 50 43 45 49 62 67 75 80
71 69 77
68 65 58 51 57 61
72 74 79 83
110 105 105
82 90 86
77 72 71
96 101
97 99
12 11
11
9 9 8
6 8 10
11 10 10
9 39 36
39
30 34 31
25 32 36
41 46 37
40 8 8
8
7 7 6
6 7
7
8 6 5
4
20 22
22 23
25
28 29 30
28 315
301 320
268 273 260
231 243
259
318 334 333
343
Jan
-14
Fe
b
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
TV and radio: Requests for programmes by device type
Following the festive period requests from mobiles and tablets increased to 48% in January, to their highest-ever level, driven by growth for both TV viewing and radio listening
Slide 6 * Please refer to slide 9 for guide notes
% of requests Number of requests (millions)
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
48%
15%
SOME
DATA
MISSING *
--- SOME DATA MISSING * --- *
*
TV only: Requests for programmes across BBC iPlayer by device type
At 264 million, January 2015 was BBC iPlayer’s best-ever month for TV viewing. While TV requests grew significantly, mobile and tablet requests notably increased to over half of the total – the first time this has genuinely been seen (some
computer requests were missing in September 14, resulting in misleading percentages).
Slide 7 * Please refer to slide 9 for guide notes
45 43 44 36 34 36 31 34 38 47 50 56 59
66 64 71 61 59 52
46 52
56
66 67 71 76
71 71 72
58 58 54
46 40 31
55 64
65 66
12 11 11
9 9
8
6 8 10
11
10 10
9 39
36 39
30 34 30
25 31 36
41
46 37
40 8
8
8
7 7
6
6 7 7
7
6 5 4
242 234
248
204 202 190
165
179 184
237
255 256 264
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-15
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
18% 18% 18% 18% 17% 19% 19% 19% 21% 20% 20% 22% 22%
27% 27% 29% 30% 29% 27% 28% 29% 30% 28% 26% 28% 29%
29% 30% 29% 28% 29% 28% 28% 22% 17% 23% 25% 25% 25%
5% 5% 5% 5% 4% 4% 4% 5%
5% 5% 4%
4% 3%
16% 15% 16% 15% 17% 16% 15% 18% 20% 17% 18% 15% 15%
3% 3% 3% 3% 3% 3% 3% 4% 4% 3% 2% 2% 1%
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.
% of requests Number of requests (millions)
51%
20%
SOME
DATA
MISSING*
SOME DATA MISSING *
*
*
12 11 14 15 15 14 12 11 1115 18 20 21
5 56 7 6 6
5 5 6
67
7 7
3934
3224
32 3231 32
40
4137 32
33
17
1619
18
18 1817 16
17
18 1818 17
74
67
72
64
71 70
6664
75
80 8078 79
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan-1
5
Unknown
Internet TV / connecteddevices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8 * Please refer to slide 9 for guide notes
There were 79 million radio requests in January, an increase of +2% month on month and +7% year on year. However we estimate that 7 million requests were not counted due to technical problems – if counted, this would have been a record month for radio listening on BBC iPlayer as well as TV viewing.
The proportion of requests from mobiles and tablets increased to 28 million, a record high.
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
% of requests Number of requests (millions)
16% 17% 20% 23% 21% 20% 18% 17% 15% 18% 22% 25% 27%
7% 7% 8%
10% 9% 8%
8% 9% 7%
7% 9%
10% 9%
53% 51% 45% 38% 45% 46% 48% 49% 54% 51% 46% 41% 42%
23% 24% 26% 28% 25% 25% 26% 25% 23% 23% 23% 23% 22%
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
*
SOME
DATA
MISSING*
Notes for figures in this report
Slide 9
Some TV request data was not captured in 2014. We estimate around 3.5m requests in August and 11.5m requests in September are missing,
mainly (but not exclusively) for catch-up requests on computers. About 6m requests are missing in November, across all device types, Since
we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
Some radio request data was not captured in January 2015 – we estimate around 7 million requests.
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is
on page 17.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined
by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months.
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only
represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further
changes in the data in future releases as we continue to refine the methodology.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We
cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out
console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length
programmes which have been transmitted on a TV channel or radio station.
• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio
requests from week 12 2014 to week 17 2014 were undercounted.
• Please quote the source of these figures as “BBC iStats”.
35 38 37 37 34 35 40 41 43 46 48 50 53 53 50 51
44 51 52 52 55
58 55 53 53 53
15 15 15 15 17 17
18 18 18
18 19
19 18 18
19 19
17
19 18 18 15 11 18 20 20 20
50 53 52 52 51 52
57 59 61
64 66
69 71 71 69 70
61
70 70 70 70 69 72 72 73 72
04-A
ug
11 A
ug
18 A
ug
25 A
ug
01 S
ep
08 S
ep
15 S
ep
22 S
ep
29 S
ep
06 O
ct
13 O
ct
20 O
ct
27 O
ct
03 N
ov
10 N
ov
17 N
ov
24 N
ov
01 D
ec
08 D
ec
15 D
ec
22 D
ec
29 D
ec
05 J
an
12 J
an
19 J
an
26 J
anW
ee
kly
Re
qu
est
s (m
illio
ns)
TV Requests
Radio Requests
Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)
Slide 10
Average weekly requests were at 72m in January, broadly stable on previous months.
Some data is missing from this time-period *
* Please refer to slide 9 for guide notes
SOME DATA MISSING*
BBC iPlayer - top 20 TV episodes, January 2015 (excluding Virgin Media cable and Sky)
Slide 11
EastEnders 01/01/15 1,928,000
Top Gear Series 22 Episode 1 1,822,000
Miranda Specials Episode 2 1,773,000
The Voice UK Series 4 Blind Auditions 1 Episode 1 1,718,000
Top Gear Patagonia Special, Part 2 28/12/2014 1,572,000
EastEnders 02/01/15 1,513,000
The Dumping Ground Series 3 Episode 1 1,400,000
Waterloo Road Series 10 Episode 11 1,394,000
Top Gear Patagonia Special, Part 1 27/12/2014 1,306,000
The Voice UK Series 4 Blind Auditions 2 Episode 2 1,295,000
Waterloo Road Series 10 Episode 12 1,288,000
Silent Witness Series 18 Falling Angels Part 1 1,270,000
Wolf Hall Episode 1 1,268,000
Waterloo Road Series 10 Episode 13 1,236,000
EastEnders 20/01/15 1,234,000
EastEnders 22/01/15 1,199,000
EastEnders 09/01/15 1,197,000
EastEnders 16/01/15 1,195,000
EastEnders 06/01/15 1,185,000
The Voice UK Series 4 Blind Auditions 3 Episode 3 1,152,000
EastEnders 01/01/15 1,928,000
Top Gear Series 22 Episode 1 1,822,000
Miranda Specials Episode 2 1,773,000
The Voice UK Series 4 Blind Auditions 1 Episode 1 1,718,000
The Dumping Ground Series 3 Episode 1 1,400,000
Waterloo Road Series 10 Episode 11 1,394,000
Silent Witness Series 18 Falling Angels Part 1 1,270,000
Wolf Hall Episode 1 1,268,000
Billionaire's Paradise: Inside Necker Island 1,104,000
Excluded: Kicked out of School Episode 1 1,095,000
Mrs Brown's Boys Christmas Specials 2014 Episode 2 989,000
Shrek 2 25/12/07 978,000
Roald Dahl's Esio Trot 01/01/15 976,000
Call the Midwife Series 4 Episode 1 879,000
The Musketeers Series 2 Episode 1 861,000
Death in Paradise Series 4 Episode 1 833,000
The Super-Rich and Us Episode 1 810,000
Crims Episode 1 699,000
Last Tango in Halifax Series 3 Episode 2 655,000
The Graham Norton Show Series 16 31/12/2014 581,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 9 for guide notes
January saw high request numbers both for Christmas and New Year special episodes - including EastEnders, Top Gear and Miranda - as well as first episodes for new winter series, including The Voice, Silent Witness, Wolf Hall and The Dumping Ground. Documentaries such as episodes from the Super-Rich season and BBC3’s Excluded also performed strongly.
BBC iPlayer - top 20 radio episodes, January 2015
Slide 12
Fearne Cotton - George The Poet 12/01/2015 168,000
The Chris Evans Breakfast Show 30/01/2015 165,000
The Chris Evans Breakfast Show 26/01/15 158,000
The Chris Evans Breakfast Show 27/01/15 158,000
The Now Show Series 45 Episode 1 153,000
The Chris Evans Breakfast Show 22/01/2015 150,000
The Chris Evans Breakfast Show 20/01/2015 149,000
The Chris Evans Breakfast Show 21/01/2015 147,000
The Chris Evans Breakfast Show 23/01/2015 146,000
The Chris Evans Breakfast Show 28/01/15 146,000
The Chris Evans Breakfast Show 16/01/2015 145,000
The Unbelievable Truth Series 14 Episode 3 143,000
The Chris Evans Breakfast Show 13/01/15 143,000
The Unbelievable Truth Series 14 Episode 4 142,000
The Chris Evans Breakfast Show 29/01/15 140,000
The Chris Evans Breakfast Show 14/01/15 138,000
The Chris Evans Breakfast Show 08/01/15 137,000
The Chris Evans Breakfast Show 09/01/2015 136,000
5LS League Cup Football Chelsea v L’pool 27/01/2015 136,000
The Now Show Series 45 Episode 2 134,000
Fearne Cotton - George The Poet 12/01/2015 168,000
The Chris Evans Breakfast Show 30/01/2015 165,000
The Now Show Series 45 Episode 1 153,000
The Unbelievable Truth Series 14 Episode 3 143,000
5LS League Cup Football Chelsea v L’pool 27/01/2015 136,000
The Radio 1 Breakfast Show 30/01/15 134,000
5LS Premier League Football Man U v Leicester 128,000
Ken Bruce 14/01/2015 117,000
Huw Stephens 06/01/2015 114,000
Today 26/01/15 111,000
Steve Wright in the Afternoon 06/01/2015 105,000
Dead Ringers Series 13 Episode 2 98,000
Test Match Special Australia v England 23/01/2015 98,000
War and Peace Episode 1 95,000
Jeremy Vine 08/01/15 94,000
Scott Mills 06/01/15 91,000
The Archers 05/01/15 91,000
5LS FA Cup Football Birmingham v West Brom 87,000
Desert Island Discs 11/01/2015 86,000
Graham Norton 24/01/2015 85,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
Radio 1’s Fearne Cotton show delivered the top single episode in January, with the Chris Evans Breakfast Show close behind. The new series’ of The Now Show and The Unbelievable Truth proved popular as ever, as did football coverage – and episode 1 of the New Year’s Day full series of War and Peace on Radio 4 delivered nearly 100,000 requests.
Please refer to slide 9 for guide notes
TV and radio requests: live vs catch-up online requests
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).
The proportion of live requests to TV remained at 9% in January, due to the strength of the winter TV schedules. For radio, live requests were at 80%.
% requests for TV programmes % requests for radio programmes
90
88
89
89
88
86
85 91
91
91
91
10
12
11
11
12
14
15
9
9
9
9
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
On-demand Simulcast19
19
21
23
20
18
19
21
18
17
18
19
20
81
81
79
77
80
82
81
79
82
83
82
81
80
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
5
On-demand Simulcast
Please refer to slide 9 for guide notes
DA
TA U
NA
VA
ILA
BLE
DA
TA U
NA
VA
ILA
BLE
BBC iPlayer – use for TV online by time of day, January 2015
Slide 14
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 27.0 million
BBC iPlayer peak –680,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB January 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2015- see footnotes on final page for more detail
Please refer to slide 9 for guide notes
BBC iPlayer – use for radio online by time of day, January 2015
Slide 15 Please refer to slide 9 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
:00
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
00
:00
01
:00
02
:00
03
:00
04
:00
05
:00
Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q3 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats January 2015 - see footnotes on final page for more detail
Radio peak – 13.5 million
BBC iPlayer peak – 176,000 Internet peak –
28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry
diffe
ren
t sc
ale
(se
e p
ea
ks)
BBC iPlayer use by demographic
Please refer to slide 9 for guide notes
The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults, and has remained stable across 2014.
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
51
52
50
31
37
4
1
41
43
44
42
43
43
43
43
45
4
7
49
47
49
48
50
48
48
49
50
50
4
7
49
4
8
50
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
Women
Men
38
39
40
42
43
43
43
42
43
42
44
41
41
38
40
39
39
38
39
38
37
37
37
38
37
37
38
40
41
44
41
40
40
42
43
3
7
40
38
40
4
0
41
4
0
40
41
39
3
9
38
40
39
40
39
39
4
0
38
22
20
16
17
17
17
16
15
19
1
8
18
19
19
21
20
22
20
23
2
2
24
22
24
22
2
4
24
23
24
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
55+
35-54
16-34
50 49 49 48
50 51 51 52
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
Women
Men 38 34 31 31
38 36
34 34
24 30 35 35
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
16-34
User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214)
Glossary
Slide 17
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals