Monte Masters - Case Studies

email: [email protected]

twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Twitter Style Case Studies. (every slide 140 characters or less, guaranteed.)

mailto:[email protected]

https://twitter.com/


twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Scholastic Sushi Monster A core subject delivered in a cool

way.

Senior Producer and Sponsor for Scholastic: Sushi Monster

Relationship: Client direct

2012




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

A free iPad game promoting

FasttMath software solutions. The

first iOS app and game published by

Scholastic’s education division.



2012




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

A game to practice fast math fluency.

Target 2nd - 8th grade. We took the

client’s Flash code and delivered the

game for iOS with Adobe Air.



2012




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Results: On-time, On-Budget.

No. 2 Education App, No. 6 Overall

App in the iTunes Store.

Featured by Apple Staff.



2012




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Results: 350,000 unique visitors in a

month. Average play time 23 minutes.

Average user rating of 4+stars.



2012




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Cadbury Spot v Stripes Who is the World’s Fastest…

Discovery Strategist and Senior Producer for Cadbury: Spots v Stripes Race Season

Relationship: Fallon UK and Cadbury

2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Fastest…scroller, clicker, typist

games? Facebook integrated promo

for 2012 Olympics.



2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Competition for Official Guinness

Book of World Records. We

integrated security controls,

sweepstakes, leaderboards, and

social hooks.



2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Microsoft and Doritos Unlock Xbox So fun we did it twice.

Discovery Strategist and Senior Producer for Unlock Xbox

Relationship: Microsoft and TMA

2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Users uploaded a 2 min. pitch that

the community voted on for the

chance to win $2 M in grand prizes

and have their game made.



2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Results: 6 Phases,

on-time, on budget. 1,500+ game

ideas submitted. 500k+ video views.

The winning 2 games have 4+ star

ratings on Live.



2010 & 2011




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Unlock Xbox Preferred snack and preferred

platform for gamers. Creating the

world’s first user-generated

video game.



2007 & 2008




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Promotion encouraged users to

submit their idea for a Xbox game.

3000+ ideas submitted.



2007 & 2008




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

5 selected. Only 1 won. We built site,

5 game prototypes and contributed to

strategy. On-time, on-budget.



2007 & 2008




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Results: 1M Visitors (72%) new to the

Doritos sites. 7:27 Min. avg. on site

during submission stage,11 Min. avg.

during review stage.



2007 & 2008




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Baskin-Robbins Find the Pink Spoon

Senior Producer and UX for Baskin-Robbins: Find the Pink Spoon

Relationship: Client Direct

2006




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Game encouraged consumers to

search for pink spoons hidden

throughout the U.S. while answering

trivia questions.



2006




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Yahoo! Maps displayed satellite

imagery of actual stores.

Every point earned equaled

additional entries into the $100k

sweepstakes.



2006




twitter: @mmasters

Digital

Advertising

Producer of

Games,

Social,

and Mobile

monte masters

Results: Over 250,000 plays during

the 2 month promotion. Average user

played for 3 weeks and spent 38

minutes per session. 90% opt-in.



2006



Monte Masters - Case Studies

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Transcript of Monte Masters - Case Studies