Hyperlinking

Monte HuebschCEO and founder of AussieWeb and AussieWeb Conversion

What happened to hyperlinking?• Google is constantly battling people that are trying to

prank their algorithm and their system.

• Smart Stanford PhDs trying to “unprank” it.- Purchasing links- Scraping content- Link farms- Panda and Penguin Updates

• Everybody considered links as a signal for Google were gone.

Hyperlinking Implied Link• The death of the link was exaggerated.

• It has morphed and repurposed.

• It is not gone.

• It is still one of the major signals.

• New term called, “Implied Link.”

NAP as the Implied Link

• NAP stands for Name, Address and Phone number.

• Google looks for consistency in the NAP.

• The NAP and the company’s internet presence is congruent and consistent.

• NAP is representative of a company.

• With NAP, physical link is not necessary.

Implied Links beyond NAP

• Google had an attribute called “authorship.”- Authorship is visible on Google + page.- The article you write will be indexed .- Google adds your photo on a Google search.

• The transcription of a name in an interview will be:- linked to the author- linked to the company

Original Contents

• There are Artificial Intelligence (AI) tools that recreates new content without human intervention.

• Rewritten contents are recognized by Google.

• Videos and audio transcriptions:- Can be uploaded on a podcast or iTunes.- Gives original content for Google.- Have greater credibility for Google.- Google knows the author.- They know it’s original.

SEO Credibility Issues

• Some ways to do good SEO:- Follow the Google rules of SEO.- Create original content.

• Review sites are worried about false reviews, may it be positive or negative.

• False reviews are contravention of the law.

• To avoid false reviews, one way is to record videos.

• People can see and hear original content.

Hub and Spoke Method

• Implied link fits as a “hub and spoke” model. - Take the original content as the hub.- Distribute the contents to spokes.- Google will give it attributes without the physical link.

• Facial recognition as one of Google’s spokes.- Have not been thought of yet, but will be an excellent

contribution.

You can visit these links.

• AussieWeb http://www.aussieweb.com.au/

• AussieWeb Conversion http://www.aussiewebconversion.com/

Websites