❖ Driving traffic to a website using Google Adwords and Search Engine Optimization (SEO) works.

People prefer calling a phone number than filling out forms on websites.

Reasons:1. Internet users are avoiding email spam. 2. Users want immediate response.

Introduction

Click-To-Call❖ When people visit a website, they often look for a click-

to-call option rather than filling our website forms.

Providing your contact number allows your potential customer to reach you faster.

Disadvantages of click-to-call:- Businesses cannot (or do not) answer all calls.- Not all calls cant be tracked.- When calls are not answered, businesses lose that prospect.

Call TrackingCall Tracking is a dynamically created phone number that

allows you to monitor calls from potential customers.

It is available in a custom landline or a 1-300 number that is created for the website.

Call tracking abilities:• Identify answered and unanswered calls.• Indicate which calls were received.• Create a list of phone numbers from calls.• Record answered and unanswered calls. • Identify which calls received a busy signal.• Identify the frequency and amount of calls. • Track the reason of their call.• Get notifications of calls.

Research Findings❖ Only 70% of the incoming calls are answered while the

remaining 30% go unanswered, ring or get a busy signal.

Without Call Tracking, the unanswered calls from potential customers are lost and do not even get into the conversion process.

With Call Tracking, email notifications will be received once a call enters the line. It can even get recorded for future use. The data can also be seen on your Google Adwords and Google Analytics.

Services❖ For business who are aiming to measure their marketing

results, Call Tracking is a good answer.

This is the solution for businesses that are investing in online promotions. It gives them the ability to track their leads and identify which type of marketing works best for their business (example: social media, email marketing, blogging, etc.).

Two types of service:$10 per month for a local landline.$25 per month for a 1-300 number.

Service Providers❖ Delacon

Call tracking company in all English speaking countries and most of Asia. It is considered by Google as one of its partners in call tracking.

Delacon is fully intergrated with:- Marketo- Optimizer- Adobe- Kenshoo- Salesforce