Mono

Launch Event

Mono

AimLaunching event for a new product on market

Create awareness about product.

Pre-Event

• Contract• Permissions• Printed Media• Training Of Staf• Installation

Event

Launch event wich allows people to meet with and use product.

Event Schedule

• 8:00 10:00 Installation10:00 11:00 Final Check

• 11:00 15:00 Presemtation and Teaching Sessions

• 15:00 16:00 Break• 16:00 19:00 Competition

• 19:00 20:00 Prize Ceremony and End of Event

EventSWOT

OpportunityOne day event, first chance to try the

Mono

ThreatInjuries

WeaknessStaff Needs Training

StrongNew experience

How?

• Presenting.• Training.• Contest.• Rewarding.

Where?

Plan

When?

One day event at1 June 2014

Crew

Coach Cordinating the OperationScout PermissionsSupervisor Fieldwork and PreperationsStaff Presenting and TeachingPr Informotion gatheringTechnicians Sound System, Electricty, etc.

Staff

PresentersTrainers

First Aid TeamMaintenence

LogisticSalesman

Partners & Sponsors

• Subway for cathering.

• İzmir Bisiklet Derneği for trainers and maintenence staff.

• Çankaya Tıp Merkezifor healt care and ambulance service.

• AKSA for genarators.

• SLV for sound sytem.

• Can Fotokopi for printing stands and tends.

Budget

• Crew Payment: 15.000 TL• Cathering: Sponsored By Subway

• Print : 1.500 TL• Stands, Tents and etc: 7.000 TL

• Give Away: 20 Mono• Press: 20.000 TL

• Sound System and Electricity: 20.000 TL• Healt Care: 5.000 TL• Toilets: 1.000 TL

Budget

Total Budged: 75.000 TL

Evaluation

• Social Media Reach about 300k follower on facebook and twitter after first week of event.

• Clipping And Monitoring being on news at least three national channel.

• Dealer Contract at least 10 contract at event area

Thank You