MonkeyTalk Spring2012 - Mobile above the experience
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MOBILE: Above the experience www.monkeyshot. be
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Transcript of MonkeyTalk Spring2012 - Mobile above the experience
MOBILE: Above the experience
www.monkeyshot.be
What is mobile?
A small computing or communications device that is easily portable and can be used in various environments/contexts.
What is mobile?
What is not mobile?
Extremely personal
Close and always on
In the moment
Context
Stereotypes
Some stats
98% 89% 79% 74% 64%
Bigger picture
Beyond the screen
Your mobile device as part of an experience.
Surprise!
Surprise!