Monkey rock music presentation aug 18 2016
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Transcript of Monkey rock music presentation aug 18 2016
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You’re never too young to Rock
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OUR MARKETING CHALLENGE IS TO INCREASE NUMBER OF CUSTOMERS
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OUR TARGET AUDIENCE
Interview : John King, 2016
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†Secondary research, *Fluid survey 2016
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96%*Fluid survey 2016
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†Secondary research, *Fluid survey 2016
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†Secondary research
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†Secondary research, *Fluid survey 2016
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S W O T
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STRENGTH• Talented and passionate teachers
• Original and live music
• Multiple locations in Ottawa
• Interactive and interesting Classes
• Good word of mouth/referral
†Secondary research, *Fluid survey 2016, Stat Canada
WEAKNESS• Low brand recognition
• Not enough marketing strategic
• Repetitive content of classes
• Outdated website design
OPPORTUNITIES• Increase in the use of social media
platforms
• The increasing awareness of early music education
• Increasing salary of women
THREATS• Seasonal changing trends
• Increasing competition • Declining birth rate *
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High awareness
Low awareness
Inexpensive
Expensive
PERCEPTUAL MAP
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KEY ISSUES• Lack of advertisements
• Outdated websites
• Repetitive content
†Secondary research, *Fluid survey 2016, Stat Canada
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CRITICAL SUCCESS FACTORS
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MARKETING OBJECTIVEGRADUALLY INCREASE THE NUMBER OF CUSTOMERS IN
OTTAWA REGION FOR MONKEY ROCK MUSIC
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MARKETING STRATEGYCREATING BRAND AWARENESS AMONG TARGET
AUDIENCEBUILD STRONG CUSTOMER LOYALTY AND REFERRALSCREATING MORE VALUE BY ADDING MORE COMPETITIVE FEATURES
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THE TOOL
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THE MONKEY MASCOT
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“BABY’S FIRST LETTER”
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PUBLIC RELATIONS
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CALENDAR OF EVENTSEvent
Sep Oct Nov Dec Jan Feb Mar Apr May Jun July Aug
Advertising:
Flyers
Brochure
Mascot
Direct marketing :
Birthday Letter
Direct emails
Interactive Plan:
YouTube
Sales promotion:
Public Relations:
PR web
Localist
Experiential marketing :
Park event
Personal selling
Commission plan
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BUDGET
$11501 - $19999$
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MEASUREMENT
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CONTINGENCY PLAN
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CONCLUSION
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THANK YOU