Prepared By: ABUSUFIAN RASHEED

Monitoring and Implementing Marketing

IMPLEMENT MAKETING STRATEGIES

AND TACTICS

What is marketing Management

Process of effective Marketing Management

What is Strategic marketing Plan

Marketing Objectives

Situation Analysis

Marketing Strategies

What is Marketing Tactics

Marketing Implementation

Marketing Mix Tactics

The Target Market Implementation

Market Implementation Process

Implementation and Monitoring tools and Techniques

WHAT IS MARKETING MANAGEMENT

Marketing management is the process of carrying out

tactics and strategies in order to achieve desired

results-which may be in the form of marketing

exchange or sales.

Modern marketing management

trends to be related to marketing

concept

PROCESS OF EFFECTIVE MARKETING

MANAGEMENT

Planning

Research

Implementation

Control

Evaluation

WHAT IS STRATEGIC MARKETING PLAN

How an organization will work within the

marketplace to market and sell its product.

Strategic marketing plan focuses on

Marketing Objectives

Situation analysis

Marketing Strategy

Marketing Tactics

Implementation Plan

Marketing Control

Marketing Objectives

SITUATION ANALYSIS

Analyzing an organization's internal and external

environment to understand the organization's capabilities,

customers, and business environment.

SITUATION ANALYSIS

Government Actions

Demographic Changes

Technology

Culture SWOT Analysis

MARKETING STRATEGIES

Differentiation

Cost Leadership Focus

WHAT IS MARKETING TACTICS

Putting Marketing Strategy into practice

MARKETING IMPLEMENTATION

Involves how 5p’s will be utilized to actually allow the

organization to reach its overall goals and

objectives.

Identify the Marketing Mix Tactics

Clearly identify what action to be taken

People responsible for specific action

What budget to be applied

Timetable for implementation

PRODUCT STRATEGIES

PROMOTION STRATEGIES

PRICING STRATEGIES

Penetration pricing

Premium pricing

Skim pricing

Economy pricing

Psychological pricing

Product line pricing

Promotional pricing

PLACE STRATEGIES

Direct Distribution Indirect Distribution

TARGET MARKET IMPLEMENTATION

Description should include,

Demographic characteristics

Geographic Characteristics

Psychographic characteristics

Basic Needs and Benefits Sought

MARKET IMPLEMENTATION PROCESS

Marketing implementation is the process of turning

your marketing strategies into actions.

Specially you need to address

Who is responsible for each action

Where will action take place

When does it need to occur and how will the action

actually implemented.

STEPS IN THE PROCESS

Describe any Risk

Define The Various Control

Analyze the Financial Aspects

Design and Implementation Schedule

Personnel

Budgets

Analyse and Assess Organizational Preparedness

Clarify the Implementation Objectives

IMPLEMENTATION AND MONITORING TOOLS

AND TECHNIQUES

The McKinsey 7Ss modal