Monitoring and Evaluation

Heritage Tourism Project

Key Issues as envisaged

by Cadw

Howard James

Key requirements

• Visitor numbers each year• Two visitor surveys to determine type and

therefore value of visitor• Any other key outputs/ outcomes relating to

a particular project

Why M&E ?

• General good practice

• Must be able to demonstrate to WEFO that proposed outputs and outcomes are being delivered

Why common E4G approach?

• Significant cost savings eg reduced sample sizes

• Provide more substantial evidence base• Increased guidance and support

Visitor numbers

Must know how many extra visitors result from any project

Can be collected in variety of ways• Staffed /paying sites/events• Electronic counters –used widely by Cadw• Head counts on specified days

Visitor surveys –sample numbers

• Most of “jobs” created by project will be indirect

• Can only calculate wider economic impact through survey

• Survey numbers significantly reduced overall through joint E4G approach

Visitor surveys -2011

• Some projects will not be completed in 2011

• Will visitors be used in survey for those projects which are open, but not completed?

E4G visitor surveys - links

• very similar to Cadw visitor surveys• May well be similar to surveys carried out

by delivery partners –if so can incorporate within other survey

• Can survey more than minimum requested but weighting reduced for overall E4G sample

M&E –after end of funding period

• M&E will need to continue until [2025?] at least

• Visitor numbers and other key outputs /outcomes need to be collected

• Particularly important for projects finishing close to end of funding period

• Getting it right in initial visitor surveys reduces risks of needing further survey