Monica T. Moran 705-741-6119

258 Sunset Blvd., Peterborough, ON K9H 5K9

monica.moran@sympatico.ca

Willing to relocate and travel

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BUSINESS LEADER PRODUCT MANAGEMENT PRODUCT DEVELOPMENT

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CONSULTANT • Product Management Leader. Senior Executive with over 20 years in designing, developing and delivery of

unique innovative products, services, solutions and programs that grabbed number 1 market place.

• Corporate and Entrepreneurial Experienced with leading in the idea identification to the successful

launches of product portfolios in a smart, swift, seamless and successful fashion with client and staff input.

• Business Cases and Marketing Plan Guru. Equipped with analytical mind, known as the creator of “the” best

business cases, and strategic business plans that are the foundation of one of my key career responsibilities.

• Strategic thinker and creator. Recognized and rewarded for several self-created products and services, the

8P’s of Marketing into all plans for complete success into the design of highly competitive markets.

• Advanced communicator. Excellent verbal, written, listening and presentation skills. Highly experience and

comfortable from the boardrooms to the classroom. Recognized business and academic speaker and writer.

• Academic and Business Icon. Moved into teaching from JK to University levels. First year achieved the “Top Professor” award for self-created winning business course with research, information and technology.

• Builder of business. Driver of results and revenues. All PM activities like finance, strategies, PM mentoring, client and partnership meetings, etc. are the main exciting and ongoing protocols of daily responsibilities.

• Product Research Outcomes. Engineers and engages the expansion of business by working in concert with customers and sales teams to capitalize upon new ideas (via needs), for better winning products.

Expertise

Project Development Product Management

Teaching and Training

Market Assessment/Mgmt. Research Studies and Plans Product Development

B2C and B2B Markets

Large Enterprise Navigation

Key Skills

Business/Marketing Plans

Strong Leadership Budget Management Project/Program Management

Advanced Communications

People Mentorship

Presentation Skills

Committed

Academic Profile and Continuing Education 2014 Executive – Computer Science

Harvard University, Cambridge, MA

1994 Project Management Bell Canada, Toronto, ON

1979 University of Windsor – BA

Windsor, ON

2003 -2014 Professor of Business – Shad Valley

Trent University, Peterborough, ON

University of New Brunswick (UNB), Fredericton, NB

2016 Academic Rating by Queen’s University and Trent University

>MBA and <Ph.D. (Business)

Career Overview MORAN & Associates

Director of Consulting – Marketing and Technology – Peterborough, ON

KPMG Canada

National Director of Marketing – Toronto, ON

Litco Systems

Vice President of Marketing and Sales – Toronto, ON

Bell Canada, Bell Sygma, and STENTOR

Management - Corporate Business Development

Professional Experience

MORAN & Associates – Consultant 2003 - 2016

• Supply teaching for a local Peterborough Board, from JK to Grade 12 a multitude of courses, including French and Special Needs. Excellent experience in the junior to senior grades with various teaching styles.

• Award winning academic that steps up to the “first time new” opportunities and delivers. For example, first year teaching at Trent University, designed and delivered business course which earned recognition on 2

levels: “Top Professor of the Year Award”; and, placed the Shad students and Trent on the global map.

• Professor of Business (Marketing).

• Algonquin College. Best Practices in Mobile Marketing. CASL. Market Research.

• Fleming College. Marketing.

• George Brown College. Retail Management. Market Research.

• Trent University and University of New Brunswick (UNB) – Shad Valley. Designed, developed and delivered an award-winning and effective marketing course to approximately 60 high-caliber

students, in continuous years - 2006 - 2010.

• Special featured guest speaker to Queen’s University, Kingston, Ontario – School of Business – Commerce Conference. Introduced as:”…one of Canada’s most inspirational and motivational business leaders.” In

essence, invitation by 2 of the top 5 Canadian Business Schools – Queen’s and UBC.*

• Subject matter expert in business cases. Researched, wrote and presented strategic business cases, plans

and the marketing plans, for a cross-section of companies.

• Research, forecasting, and project plans for the overall success of each client’s business. Coupled with key

performance indicators and control and measurement plans – customized.

• Conducted in concert with sales, meeting alongside with their customers, to identify new business

opportunities for transition into their companies – both, operationally and commercially.

• Accomplished the successful formation of a fundraising campaign and new team of students to the world of ‘fundraising’ which achieved ‘results beyond objectives and expectations’ which allowed the first Ontario

College Marketing Convention to take place in the City of Peterborough, ON at Fleming College.

• Achieved financial results both short and long terms (e.g. sales, revenues, and profit) and overall growth of the businesses and academia research. One five (5) minute call to the Government of Canada and three (3)

channels of funding were granted for a new start-up research project for 3 UNB students.

• Consulted, and wrote two (2) DNA Cluster Project Plans whereby the Government of Canada approved

funding for the DNA Cluster Project, in Peterborough.

Absent based upon parental health.*

KPMG Canada – National Director of Marketing, Assurance – Toronto 2000

• Established a 6 member national marketing and research team which produced several research studies included areas like competitive intelligence and product analysis methodologies. Plus, proposals, white

papers, research studies, etc.

• Increased the budget for national marketing with the decision to eliminate third party outsourcing activities.

• Produced the ‘first’ national business and marketing plans within 2 weeks which allowed for swift approval

and immediate release of the budget.

• Eliminated outdated paper-based surveys with an electronic survey system which produced a 60% rate of response rate within 2 weeks and a 10 page analysis report.

Litco Systems Inc. – V.P. Business Development and Marketing – Markham 1999

• Wrote the first set of business and marketing plans with the revenues and growth targets of 50% within 3

years which would satisfy the corporate goal of stepping into an IPO offering.

• Formed a Control and Measurement Plan (CAMP) to ensure that economic returns were generous relative

to sales results by region.

• Shaped open and frequent communication across all divisions with the weekly meetings to ensure that engineering and sales were tied together and worked alongside to satisfy the client and company needs.

Bell Canada 1990- -1998

• Fast tracked throughout the Canadian telecom industry. Spanning all the major modes of communications – and, incorporating ALL marketing functions and responsibilities.

• Recognized and rewarded as “Canada’s Pioneer” for the introduction of – Teleducation and Telemedicine – and, several leading technology products and services specific to the education and medical markets.

• Leader of leading-edge products and services – in concert with the management of cross-functional teams including: engineering, sales, regulatory, finance, marketing, etc.

• Negotiated a “Fiber Optic Splicing Agreement” for the world’s first electronic toll /photo-billing highway.

• Created, managed, and motivated cross-functional teams from both Bell and Bell Sygma for the design,

rollout and execution of the fiber optic network and data center for Highway 407.

• Designed, developed and delivered the first telecommunications CRM/DBM/relationship/loyalty/database

marketing program called the “Advantage Performance Program. Adopted by all 10 Canadian Telecoms.

• Opened the doors to the “small office/home office” market with the introduction of a new fax technology.

• Created the 1 “bill and contract” system which saved clients and wiped out the competitor’s capitalization.

• Identified new ways of doing business with the introduction of the 8P’s of marketing, partnership development, etc. – and, complete operations.

Professional Affiliations

• Judge for Lions Club of Peterborough for “Effective Public Speaking” – 2016

• Participant in the Peterborough Engineering Symposium (PES) - 2016

• Member of the Cavan-Monaghan Economic Development Board - 2010 - 2018 (Council approved.)

• Member of the Mobile Marketing Association (MMA) – 2014

• Judge for “Technology Showcase” – Fleming College – 2003-2008

• President of the Kawartha Information Technology Association (KITA) – 2004

• Volunteer for the Heart & Stroke Association and Multiple Sclerosis (MS) -2004 - 2014