Monica Jitariuc @ Creative Talks by Art Directors Club
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Transcript of Monica Jitariuc @ Creative Talks by Art Directors Club
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SALUT!
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Să facem cunoștință• www.monicajitariuc.ro• www.linkedin.com/MonicaJitariuc • www.twitter.com/MonicaJitariuc• www.facebook.com/MonicaJitariuc• www.instagram.com/MonicaJitariuc
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Ce povestim azi
3 preocupări personale
Ce vine dupa Facebook
Chestii care merg pe social media
Responsabilitate in social media
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Să înțelegem social mediaCU BUNE
• Awareness pentru oricine• Vanzari• Promovare idei• Coagulare mulțimi • Pornire revolutii• Caritate• Senzatie de nesinguratate• .......• .......• ......
CU RELE
• Privacy• Lipsa de curatoriere• Fake news• Orcine poate zice orice• Calomnie• Procrastination• Obsesie • ...........• ...........• ...........
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• Yellow journalism• Clickbait• Fake news• Social listening• FOMO• JOMO• Viral• Engagement
Să înțelegem social media
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Social media landscape
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Pauza de resurse online
• http://www.zelist.ro/blog/• http://www.zelist.ro/monitor/newsletter• http://www.zelist.ro/events/• http://www.tree.ro/blog/ • https://www.socialbakers.com/statistics/facebook/pages/total/romania/• https://www.facebrands.ro• http://www.instagramology.ro
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Chestii care merg
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1. THINK VISUAL – PHOTO OPPORTUNITY
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2. SCRIE CONSTRUCTIVpozitiv, mai bine decat negativedesi reactiile la razboi sunt mai bune decat reactiile la pace
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3. UTILITY WORKS!- utility journalism-practical stuff
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4. TONE OF VOICE UNITARVorbeste oamenilor ca si cum ar fi oameni
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5. DA PUTEREAtake overs really work
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6. NEVER UNDERESTIMATE THE POWER OF A FREE T-shirt
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7. INTREBĂ -> watercooler reasearch
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8. OFFLINE -> iesi de pe net (ex. instameets)
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9. LISTE
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10. FACEBOOK IS FOR PEOPLEcoreleaza cu agenda publica!
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Responsabilitatea individuala
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Conduita in social media
• Facebook e ca o bere cu prietenii• DAR e public
"Utilizarea in sine a afirmatiei <<Arbeit macht frei" intr-un cadru public sau accesibil publicului cu ocazia exprimarii unei opinii referitoare la o anumita categorie de persoane (protestatarii), provoaca fara nici un dubiu asocierea acesteia cu sentimente de dispret, repudiere, intoleranta, asa incat, reclamantul nu poate sustine ca a actionat fara vinovatie. Pe de alta parte, nu pot fi retinute nici sustinerile potrivit carora prin postarea mesajului nu a urmarit lezarea demnitatii umane cata vreme (...) utilizarea acestui slogan, asociat in constiinta populara cu ororile nazismului, dovedeste intoleranta acestuia fata de drepturile civile ale protestatarilor, consecinta fiind lezarea demintatii acestora", se mai arata in decizia Curtii de Apel Targu Mures.
"Reteaua de socializare Facebook nu poate echivala, sub aspectul controlului mesajelor difuzate cu o casuta postala electronica. Profilul sau personal pe Facebook chiar daca este accesibil doar prietenilor adica unui grup restrans de persoane, tot public este, oricare dintre <<prieteni>> putand distribui informatiile postate de titularul paginii, aspecte pe care reclamantul le cunostea", se mai arata in decizia pronuntata de Curtea de Apel.
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Cod de conduitaThinking before posting may be the simplest but hardest rule to follow. Internet gaffes occur more frequently in social media, and most happen because people fail to think through the consequences of a post.
Whenever you do a thing,act as if all the world were watching.Thomas Jefferson
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Cod de conduita
• Responsibility• Common sense• Honesty• Think twice• Consequences
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Cod de conduita – CE AM VOIE SI CE NU?
• Politica• Politically correct• Adevarat• Discriminator• Moral/immoral?
• COMPANIA/ EU?
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Niste cazuri
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