Monica Castro_Resume
2
MÓNICA CASTRO PALMA +506 7180.1512 [email protected] San José, Costa Rica I am passionate about positive global change through social innovation. A youth leader and advocate, project manager, marketing and event consultant. I find joy when meeting and interacting with people from all walks of life. A member of youth leadership groups like CISV and Social Lab. Directed projects and teams in events such as Campus Party Costa Rica, TEDx events, and Do Lectures amongst others. Co-founder of a digital streaming [channel] focusing on youth empowerment & leadership development for social change. Proven multitasker and detail oriented, able to provide results independently or as part of a team. EXPERIENCE: Independent projects in Costa Rica + International Project Manager/ Event Planner/ Independent Consultant August 2013 - Present Lead multi-disciplinary teams for international and local projects in social entrepreneurship, innovation and leadership. Developed and executed marketing and promotional strategies for organizations and specific events: # Liderazgo Colaborativo (Collaborative Leadership): co-creating a Collective Space for Costa Rica. How to strengthen trust and collaboration between sectors towards relevant challenges. # Global Wellbeing Lab, MIT & Presencing Institute. The purpose of this prototype is to change the way we frame and conduct our economy from “us” versus “them” to a business value proposition which builds community by better serving society and nature and engaging the creativity and potential of all citizen # Women Of Impact 2016, Cisco: Selected as coach for the main speaker for this event and curator of her presentation. # DO Lectures: international event created for DO-ers, makers, social entrepreneurs, global leaders, people of impact. A tribe to ignite change. # Campus Party: One of the most respected and impactful events in innovation and technology in Europe and Latin America. # TEDxPuraVidaJoven: Local chapter of the independently organized TEDx events. Premier Tennis in Costa Rica+ USA+ UK Project Manager June 2013 - March 2016 Luxury sports events travel & marketing agency, catering to an exclusive audience in the US and Europe, that organized the yearly Necker Cup (www.neckercup.com), a 1-week premier event held at Necker Island and hosted by Sir Richard Branson (Owner of Virgin Records & other Virgin Brands), and also highlighted by current and past ATP stars. As Project manager for the Necker Cup & Premier Tennis (www.premiertennistravel.com), I was responsible for managing daily operations of projects, including strategic planning, social media campaign coordination, reporting, creative development, partner relations and team leadership. O Positivo in Costa Rica Business Owner + Project Manager August 2009 - 2013 Founder of O Positivo, a boutique, interactive agency which created strategies for event organization, digital marketing and network development. Our main goal was to help clients foster relationships with their audiences and generate impact by creating unique experiences. Clients: # CADEXCO: Chamber of Exporters. Responsible for executing international AL-Invest European funds by organizing and promoting 10 events directed towards Costa Rican exporters, Responsible for organizing, promoting and executing the first certified carbon neutral corporate event with 1000 attendees. In 2012, participated in SIAL Paris, the most important agro-alimentary industry fair. # Cisco: Networkers event. Headed logistics and relations with clients for the Cisco Networkers regional event (2009 & 2013), direct sales for the expo booths with the most important telecom brands in the region, coordinated and developed strategies with each. The week-long events were held in Panamá & Costa Rica respectively; est. 2000 visitors per day.
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Transcript of Monica Castro_Resume
M
ÓN
ICA
CAS
TRO
PAL
MA +506 7180.1512 [email protected] San José, Costa Rica
I am passionate about positive global change through social innovation. A youth leader and advocate, project manager, marketing and event consultant. I find joy when meeting and interacting with people from all walks of life.
A member of youth leadership groups like CISV and Social Lab. Directed projects and teams in events such as Campus Party Costa Rica, TEDx events, and Do Lectures amongst others. Co-founder of a digital streaming [channel] focusing on youth empowerment & leadership development for social change.Proven multitasker and detail oriented, able to provide results independently or as part of a team.
EXPERIENCE:Independent projects in Costa Rica + InternationalProject Manager/ Event Planner/ Independent Consultant August 2013 - PresentLead multi-disciplinary teams for international and local projects in social entrepreneurship, innovation and leadership. Developed and executed marketing and promotional strategies for organizations and specific events:
● Liderazgo Colaborativo (Collaborative Leadership): co-creating a Collective Space for Costa Rica. How to strengthen trust and collaboration between sectors towards relevant challenges.
● Global Wellbeing Lab, MIT & Presencing Institute. The purpose of this prototype is to change the way we frame and conduct our economy from “us” versus “them” to a business value proposition which builds community by better serving society and nature and engaging the creativity and potential of all citizen
● Women Of Impact 2016, Cisco: Selected as coach for the main speaker for this event and curator of her presentation.
● DO Lectures: international event created for DO-ers, makers, social entrepreneurs, global leaders, people of impact. A tribe to ignite change.
● Campus Party: One of the most respected and impactful events in innovation and technology in Europe and Latin America.
● TEDxPuraVidaJoven: Local chapter of the independently organized TEDx events.
Premier Tennis in Costa Rica+ USA+ UKProject ManagerJune 2013 - March 2016Luxury sports events travel & marketing agency, catering to an exclusive audience in the US and Europe, that organized the yearly Necker Cup (www.neckercup.com), a 1-week premier event held at Necker Island and hosted by Sir Richard Branson (Owner of Virgin Records & other Virgin Brands), and also highlighted by current and past ATP stars. As Project manager for the Necker Cup & Premier Tennis (www.premiertennistravel.com), I was responsible for managing daily operations of projects, including strategic planning, social media campaign coordination, reporting, creative development, partner relations and team leadership.
O Positivo in Costa RicaBusiness Owner + Project ManagerAugust 2009 - 2013Founder of O Positivo, a boutique, interactive agency which created strategies for event organization, digital marketing and network development. Our main goal was to help clients foster relationships with their audiences and generate impact by creating unique experiences.
Clients:● CADEXCO: Chamber of Exporters. Responsible for executing international AL-Invest European
funds by organizing and promoting 10 events directed towards Costa Rican exporters, Responsible for organizing, promoting and executing the first certified carbon neutral corporate event with 1000 attendees. In 2012, participated in SIAL Paris, the most important agro-alimentary industry fair.
● Cisco: Networkers event. Headed logistics and relations with clients for the Cisco Networkers regional event (2009 & 2013), direct sales for the expo booths with the most important telecom brands in the region, coordinated and developed strategies with each. The week-long events were held in Panamá & Costa Rica respectively; est. 2000 visitors per day.
MÓ
NIC
A C
ASTR
O P
ALM
A +506 7180.1512 [email protected] San José, Costa Rica
● Yahoo.com: Project Manager and coordinator for the Costa Rican market, direct contact for sales, marketing, campaign strategies for regional clients, design of B2B and B2C campaigns. Coordinated and reviewed with the other offices in Central America regarding invoicing, proposals, new business and sales opportunities.
● ExpoTelecom (www.expotelecom.net): The most important Telecom event in Costa Rica. In charge of logistics and direct sales for the expo booths, logistics before and during the event with each client.
● Mamut: Social Media Agency, support and strategy planner for its social media department.● Casa Blanca: Appliance and consumer electronics retail store. Created and promoted their
social media department, in charge of creating each digital platform, online advertising strategy, landing pages strategies, CRM management for the digital channels. The main objective was to generate new clients and impact sales, developing each channel with its own strategy and demonstrate results based on measurable reports and increased sales.
Prima CS in Costa RicaPayroll/ HR ManagerApril 2007 - 2009In charge of payroll and human resources functions
ADDITIONAL PROJECTS:I LOVE FOOD so I founded GASTROSOFIA, a local café in the trendy neighborhood of Los Yoses (in the Eastern part of the capital). Specialized in natural, organic and healthy food. My mission is for people to become aware that eating healthy can also be delicious, and can promote local businesses through our menu.
EDUCATION:● Universidad Autónoma de Centroamérica (UACA)/ Costa RicaBachelor in Foreign Affairs, 2010 - April 2013! Instituto Tecnológico de Costa Rica/ Costa Rica Technical degree, Business Administration, 2007● Universidad Latina, San José/ Costa Rica Bachelor in Advertising and Marketing, 2006! Instituto Tecnológico de Costa Rica/ San José Technical degree, Graphic Design, 2004
ADDITIONAL INFO:! LANGUAGES: English (fluent); Spanish (native); Portuguese (fluent); French (basic)● Board Member of Ideas En Acción, http://www.ideasenaccion.com/ an NGO that promotes collaborative innovation through different programs with high impact.● Team member of Reto País http://www.retopaiscr.com/ project based on the IPS a platform that focuses on the four main problems presented in the Social Progress Index, to promote the sharing of ideas and actions through civil society initiatives. ● Volunteer at SIFAIS http://www.sifais.org, an Integrated System of Art Instruction for Social Inclusion at La Carpio ● CISV Leader: Global community of volunteers, creating opportunities for all ages to experience cultural diversity founded on our belief that peace is possible through friendship.! PERSONALITY: Outgoing, passionate and proactive. Determined to grow. Resourceful and creative with strong communication and social skills.● Passport and US Visa up to date.
REFERENCES UPON REQUEST
