"Money time: Cracking online payment for startups" par Guillaume Princen
38
a talk TheFamily workshop April 7, 2015 Money time Cracking online payment for startups
Transcript of "Money time: Cracking online payment for startups" par Guillaume Princen
a talk
TheFamily workshop April 7, 2015
Money time Cracking online payment for startups
Stripe allows businesses to easily accept web and mobile payments
Founded in
2010 200 MILLION
RAISED $ From Peter Thiel & Elon Musk,
A16z, Sequoia Capital, etc.
billions processed annually
Stripe allows businesses to easily accept web and mobile payments
Founded in
2010 200 MILLION
RAISED $ From Peter Thiel & Elon Musk,
A16z, Sequoia Capital, etc.
billions processed annually
Why you should care
Why you should care
Why you should care
Why you should care
1. Get stuff done
2. Ace your payment UX
3. Think global from the start
1. Get stuff done
Expectations
A simple and straightforward procedure
1. Choose a payment gateway and apply for a merchant account (i.e. contrat VAD) at an acquiring bank (maybe a MSP, ISO or processor)
2. Wait several days/weeks
3. Set up a PCI-DSS compliant backend, audited every year
4. Integrate specific plugins (subscriptions) or build them from scratch
5. Start again at step 1 to expand to a new country
The reality
Things to consider for the setup
Speed of on-boarding and amount of paperwork
5On-boarding time
minutes Months
Quality of API and documentation
I want: • to charge • for €400 • the card which number, expiry
date and CVC are… • with a description “Gift for
A few hours
Integration time
Months
Things to consider for everyday use
Ease of use everyday
• Refunds • Coupons • Transfers • Email receipts • Failed payments • Manage team • Data exports • Save card details
Chose an ecosystem rather than a sole payment provider
• Calculate taxes • Generate and send
invoices • Track advanced metrics • Get notified on your Slack • Automate basic tasks • Connect to your CRM/ERP • …
SaaS metrics
Baremetrics
2. Ace your payment UX
Minimize user input
Don’t redirect your user away
Bad for UX
Don’t let your payment provider steal the customer from you
+17% in conversion for these guys
Smartphone users (bn)
0
1.75
3.5
5.25
7
2005 2010 2015 2020
Don’t forget your mobile users
Mobile users convert much less than desktop users
Mobile payment UX: can do better
Design and one-click payment are crucial on mobile
-
Appropriate mobile design
• One-page form • Placeholders • Numeric keypad • Minimal input:
autocomplete and scan
• Reassure: error messages and feedback
• jQuery.payment
One-click payment
Smart fraud prevention
Humble Bundle
- 87% in fraud losses
3. Think global from the start
The world is your playground
0
350
700
1050
1400
B2C e-commerce volume ($bn, 2014)
France EU EU + US World
+50% conversion rate in Japan
Not everyone uses credit cards
AliPay
Off to a good start!5min Months
MonthsA few hours
+40%
-40%
-90%
60 Million 7 Billion
Onboarding time
Integration time
Conversion rate
Churn for subscription / SaaS
Fraud
Adressable market
