Money Forward Overview Member of “Panel of Experts on FinTech Start-ups” of FSA l Member of...

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Money Forward Overview


n  Launched PFM service in Dec. 2012, Accounting SaaS service in Nov. 2013

n  Raised JPY4.8bl (≒USD44m) to date, key investors include JAFCO, Monex Ventures, Credit Saison, Shizuoka Bank, SBI Holdings, Yamaguchi Financial Group, The Toho Bank, Mizuho Financial Group, Isetan Mitsukoshi Holdings, North Pacific Bank, The Gunma Bank, The Fukui Bank, The Shiga Bank, Mitsubishi UFJ capital, Fenox, Dentsu Digital, GMO Venture Partners and others

n  Number of employees: Approx. 210 (as of Jul. 2017)

n  Awardsü  Jan. 2014 “US Embassy's Award”, The Entrepreneur Awards Japan 2014ü  Feb. 2014 “Judge's Award”, Japan Venture Awards (JVA) 2014ü  Mar. 2014 “Grand Prize”, Financial Innovation Business Conference (FIBC) 2014ü  Dec. 2014 “Grand Prize”, NTT DATA the 1st Open Innovation Business Contest

Corporate Overview / Investors


CEO

Yosuke Tsuji (Co-founder and CEO)

l  Executive Officer at Japan Association of New Economy (JANE)l  Committee Member of "Fintech Review Conference” of METI

l  2001-2004 Worked at Sony Corporation, Finance Departmentl  2004-2012 Worked at Monex Securities (one of Japan's largest online

brokerage firms) in marketing and business development. Tenured as Chief of Marketing Department.

<Attended>l  Faculty of Agriculture (BS), Kyoto University (2001)l MBA at Wharton School, University of Pennsylvania (2011)


Board Members (1)

Toshio Taki（Head of Fintech Research, Board Member ）

l Member of “Panel of Experts on FinTech Start-ups” of FSA l Member of “Study Group on FinTech” of METIl  Leader of “Fintech Task Force” of Japan Association of New Economy making

recommendations for the regulatorsl  2004-2012 Nomura Institute of Capital Markets Research. 2011-2012 CEO Office,

Nomura Holdings. Conducted research on retail financial business and evaluated business models both domestic and abroad

l  Graduated Keio University (Faculty of Economics) in 2004 and Stanford University, Graduate School of Business (MBA) in 2011

Chihiro Asano（Board Member)

l  Built account aggregation, database and security platforml  Through his career, developed analysis tools for financial market, analyzed and developed

algorithm and provided IT consulting services for financial institutionsl  Graduated Faculty of Science and Engineering of Waseda University in 2008 (Master)


Board Members (2)

Naoya Kanesaka（CFO, Board Member ）

l  2007-2014 Goldman Sachs (Tokyo and San Francisco), Vice President M&A, Investment Banking

l  Graduated Tokyo University (Faculty of Economics) in 2007

Takayuki Tsuzuki（Board Member ）

l  2001-2012 Sony Corporation. l  Developed 5 Ghz Wi-Fi router, copyright protection system, contents delivery service for

PlayStation series, etc. l  Graduated Faculty of Engineering of Yokohama National University in 2001 (Master)

Takashi Ichikawa (CISO, Board Member)

l  2000-2011 Monex Securitiesl  Developed trading system and experienced project management including M&Al  2011-2012 Leader of Infrastructure at Simplex


External Board Directors and Advisors

From left, Mr. Haruta, Mr. Tanaka, Mr. Mitachi and Mr. Morikawa Mr. Kurumatani and Tsuji

Akira Morikawa (External Board Director)Founder and Chief Executive Officer, C Channel Corporation - Former Representative Director and CEO at LINE Corporation

Takashi Mitachi (External Board Director)Senior Partner & Managing Director, The Boston Consulting Group - Served as Co-Chairman of The Boston Consulting Group Japan for 11 years

Nobuaki Kurumatani (External Board Director)President, CVC Capital Partners Limited. - Former Deputy President and Board Director at Sumitomo Mitsui Financial Group

Masaaki Tanaka (Adviser)Senior Global Adviser, PwC International - Former Executive Vice-president at Mitsubishi UFJ Financial Group, Inc., President and CEO at Union Bank, N.A., Director at Morgan Stanley - Serves as Advisor to Financial Services Agency (FSA) since Feb. 2017

Makoto Haruta (Adviser)CEO, betaCatalyst Inc.- Served as Executive Chairman at DeNA Co. from 2011-2015 after serving as the companyʼs Chief Financial- Former Chairman of Yokohama DeNA BayStars


Business Overview – PFM –

5.0 million(No.1 Market Share

in PFM services in Japan*)2,600＋

JPY19,090円** (≒$171)/month

# of Users

Alliance with Financial

Institutions (FIs)

Household Improvement

Users Experienced

•  Customized app for 12 FIs

•  Marketing platform for 30+ FIs

# of Financial Institutions linked

to our service

App Store “Finance Category” No.1(as of Aug 24, 2017)

Google Play Best Apps of 2014-2016

*（Source）Research firm：Rakuten Research, Inc. Research method：Internet survey Date：Mar. 23 – Mar. 27, 2017 Target: Persons who have used PFM services Target age：20〜69 # of persons: 685**（Source) Research method：Internet survey Date：Feb. 15 – Feb. 19, 2017, Target: Persons who uses “Money Forward” # of persons: 2,460


Business Overview – SaaS –

500,000＋ 3,600＋

2,000＋(No1 Market Share in

Accounting Offices in Japan*)

# of Users

ImprovementUsers

Experienced# of Accounting

Offices

•  Reduced 80% of time spent on tax return**

•  Reduced 100 minutes on issuing invoices***

# of Financial Institutions linked

to our service

Accounting / Tax Return Invoice Payroll My Number

(SSN) Expense Lending

*（Source） Research firm : Business Management Studies Research method : Internet and FAX survey Research time :Feb. to May. 2017 Target : Accounting Offices # of persons : 111**（Source） Research firm：Money Forward, Inc Research method：Internet survey Research time : Jan. 2015 Target : Persons who use "MF Cloud Tax Return" # of persons : 150***（Source）Research firm：Money Forward, Inc Research method：Internet survey Research time : Feb. 2016 Target : Persons who use "MF Cloud Invoice" # of persons : 173


Contact

[email protected]

[email protected]

Media:

Service, Recruiting, etc.:

No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained herein. Money Forward, Inc. shall have no responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of this material or its contents or otherwise arising in connection with this material. The information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially. This material is based on the economic, regulatory, market and other conditions as in effect on the date hereof or as of the date indicated. It should be understood that subsequent developments may affect the information contained in this material, which Money Forward, Inc. is under no obligations to update, revise or affirm. The information in connection with or prepared by companies or parties other than Money Forward, Inc. is based on publicly available and other information as cited, and Money Forward, Inc. has not independently verified the accuracy and appropriateness of, and do not make any warranties with respect to, such information.

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Money Forward Overview Member of “Panel of Experts on FinTech Start-ups” of FSA l Member of...

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