Monetizing web contentGrzegorz Lindenberg

Source: Newspaper Association of America (2003-2013), Pew Research analysis of BIA/Kelsey data (2014)

Newspapers: Print and Online Ad RevenueIn millions of dollars

Source: eMarketer. “US Ad Spending Forecast.” October 2012, December 2013, December 2014. “Mobile Advertising Goes Mainstream,” October 2011.

Growth of advertising revenuesAnnual media ad spending (billions of U.S. dollars)

Source: PEW RESEARCH CENTER 2012 News Consumption Survey

Source: PEW RESEARCH CENTER, American Trends Panel (wave 1). Survey conducted March 19-April 29, 2014: Q22, Q24A. Based on online adults.

Sources of news for 3 generationsMillennials 18-33 years old X-Gen 34-49 years old Baby Boomers 60 years old

Polish daily newspapers averange sales - daily total

News portals sources of revenue

Outside

Paper editions

Owners money

Sponsors

On-site sources

Online store

Advertising Advertising + free content

Readers financial support

Privileged readers

Subscriptions/paid access

Single issue, pdf. Sales

Single article sales

SMS payment/hourly

access

Bulk packages

Blendle

Webnalist

Thank you