Monetizing through in-app merchandising & 3D PRINTING - Florent Pitoun
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Transcript of Monetizing through in-app merchandising & 3D PRINTING - Florent Pitoun
Jan. 2015 / CONFIDENTIAL / FABZAT
MONETIZING THROUGH IN-APP MERCHANDISING & 3D PRINTING
Florent Pitoun – CEO & co-founder1
Jan. 2015 / CONFIDENTIAL / FABZAT
FROM VIRTUAL TO REAL
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Play Choose items Refine, select price & size
Choose from more products Pay & back to the game!Enjoy!
Jan. 2015 / CONFIDENTIAL / FABZAT
FABZAT IS YOUR IN-GAME CUSTOM MERCHANDISING SHOP
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Shop pluginEmbedded
in-app
Payment Production PackagingShipping
3rd party
objects
3Dprintin
g
200+countrie
s
Jan. 2015 / CONFIDENTIAL / FABZAT
PRODUCTION RANGES
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3DPRINTED
Unique personalized items, high definition, 6 million colors, hand finished.
Publisher’s
PRODUCTS
Standard Merchandising
Jan. 2015 / CONFIDENTIAL / FABZAT 5
Tangible Intangible
Players Transfer from virtual to real
Affection & Pride, Collection,
Game reward
Publishers € Commitment & Loyalty
Real World Advertising
BENEFITS
Jan. 2015 / CONFIDENTIAL / FABZAT 6
BUSINESS CASE
1 Million DL
Conversion rate
0,2 to 1.5%
5 000orders
$20average
$100 000
No entry feeNo recurring feeOnly profit when first object is sold
Jan. 2015 / CONFIDENTIAL / FABZAT
CUSTOMERS
16 live projects73 registered developers, 200+ under disc. 10 000+ objects delivered
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Jan. 2015 / CONFIDENTIAL / FABZAT
SPECIAL ANNOUNCEMENT
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Dec. 2014 / CONFIDENTIAL / FABZAT
PHYGITOYS™
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A game changer to create
personalized interactive toys, for video games, to replicate & extend
Skylanders’ success.* IDATE Sept
2014
$1.5BFor Skylander
in
2013*
$10Bin
2018*
Dec. 2014 / CONFIDENTIAL / FABZAT
PHYGITOYS IN A NUTSHELL
A Free SDKObjects authenticationObjects interactions
A complete serviceFabZat’s classic value chain
=> When? Now for some select partners.
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Dec. 2014 / CONFIDENTIAL / FABZAT
PHYGITOYS’ UNFAIR ADVANTAGES
RicherMore interactions (than just NFC chips)Technology agnostic
Turn-KeySoftware, hardware & production
No Entry fee
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Dec. 2014 / CONFIDENTIAL / FABZAT
PHYGITOYS™
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Want a demo or to learn more?
Mail me [email protected] Or
Call/text me +336 7055 2006
THANKS!