Monetize your WiFi with Cisco Meraki, Purple WiFi & …Monetize your WiFi with Cisco Meraki Provide...
Transcript of Monetize your WiFi with Cisco Meraki, Purple WiFi & …Monetize your WiFi with Cisco Meraki Provide...
Monetize your WiFi with Cisco Meraki, Purple WiFi & MareraTrack your customers, drive 1:1 communications,
improve customer experience
Menelaos Makrigiannis, Sales Director, SiEBEN
67% of customer’s journey is
digital!
Digital Go-to-Market ExpertsSiEBEN can support through the whole process
Monetize your WiFi with Cisco MerakiProvide FREE WiFi!
More on your bottom lineIt’s been proven time and time again, people will spend
more time and more money in a venue that offers reliable,
free WiFi.
78%
77%
63%
preferred venues that offered freeguest WiFi
would stay longer in a location
that provided WiFi
said they are more likely to spend
additional money there
Monetize your WiFi with Cisco MerakiAffordable – Effective – Smart Advertising
Be secure
with seperate guest and
business networks
Be family friendly
with state of the art
content filtering
Be legal
operate in line with
best pratice
Monetize your WiFi with Cisco Meraki & PurpleHow it works
Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
• Information about the company/organization/etc
• Social feeds
• Advertising and promotions
• Local information
• Company/State/Local government/etc imagery
The user log in process
The splash screen can be completely customised
with your branding/messages/etc
Monetize your WiFi with Cisco Meraki & Purple
Identify and segment your customers, Demographics, Top Customers, Repeated Customers, Time in the store,
Zone analytics, Live Customers, Campaigns based on demographics, visits, etc
Profile your customers Visit frequency & behavior Actionable insights
Monetize your WiFi with Cisco Meraki, Purple & MareraHow it works - 360o Approach
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Newsletter & Contact Form
Visit Frequency & Behavior
Buying Behavior
Website & Mobile app Behavior
Social Media Actions
Loyalty Program (buying behavior and engagement)
Surveys
Reaction in marketing campaigns
Monetize your WiFi with Cisco Meraki, Purple & MareraReal - Time Personalized Communication (email, sms, push notification via mobile app)
WelcomeWelcome back! It is your 3rd
time in our store. Enjoy An exclusive 10% discount!
Check - in Share your location in your social media accounts and
earn loyalty points.
Sales - OffersThe product you are looking
for is on sale. Ask our experts for tips.
Daily NewsCheck out just released products on the second
floor.
FeedbackWe hope you have found everything you needed.
Don’t forget to rate us and leave your feedback.
1. Special Daily Offers
Retail Store Project
Customer Data is saved in the Integrated Marketing Management Platform, Marera
Passing by people are getting informed about the FREE wifi access
Enter your email and get the daily special offers!
Automated email is sent to customers with the daily special offers of the store!
First Customer Visit on Tuesday!
FREE wifi access in store
Customer Data is saved in Marera
Automated email is sent to customers with contest info and confirmation of
participation!
Second Customer Visit on Friday of the same week!
Enter your email and get free wifi access.
2. Contest for frequent visitors
Retail Store Project
Monetize your WiFi with Cisco Meraki, Purple & MareraReasons to choose this integrated solution
Perform all tasks
through one Platform!
Personalized
communication
through email, sms,
push & fb notification
360o Loyalty Program
points according to
buying, engagement,
visit frequency etc.
Tailored-made
implementations to
meet company’s
needs
Expand Branding
through social media,
& campaigns
Data mining techniques
& BI Reports.
Advanced customer
segmentation
Monetize your WiFi with Purple & MareraIdentify & Segment your customers – Business Intelligence
Campaign ReportsLoyalty Reports
BI Reports
Web Analytics
Presence/Location Reports
Campaign EffectivenessProduct Relates CampaignsLoyalty Related CampaignsFashion Based Campaigns
Visual Representation
Proximity ReportsFootprint, Zone AnalyticsEngagement ReportsLoyalty ReportsReal-Time AnalyticsCombined Proximity & Social Reports
Descriptive Analysis Summary Statistics
Loyalty Members GrowthReward Revenue vs Cost
Rewards Given vs RevenueSales % per Loyalty Segment
Average Stay on sitePages visitedTime Period on each pageExit from which page
Predictive AnalysisCross Sell/ Up SellReports based onweather/incomeCustomized Reports (Cameras, People Counting, POS, etc)
A step by step Process
Cisco Meraki/CMX Purple WiFi Marera
Free WiFiMultiple SSID
Bandwidth LimitationsEmployee & BYOD policies
Real-Time ReportsPresence Analytics
Social Media LoginSocial Media Insights
Location AnalyticsTrigger Campaigns
Micro Surveys
Multichannel InsightsOffline Marketing Campaigns
(Email, sms, push & fb notification)
Lead ScoringLoyalty Program
BI ReportsMobile App
STEP 1 STEP 2 STEP 3
FOUNDED
2000
100Expert Employees
DivisionsBusiness Software DivisionSystems Integration DivisionDigital Marketing Division
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7+PartnershipsMicrosoft Gold Certified PartnerCisco Premier PartnerHP Gold PartnerEMC Affiliate PartnerIBM Silver PartnerSAP Partner Enterprise MobilityMember of GRECA
ShareholdingsInEdu (23%)Pobuca (15,75%)
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USPRetail & Consumer GoodsIndustries expertsfor CRM
Software products Pocketbiz (www.pocketbiz.io) Marera (www.marera.io) Pobuca (www.pobu.ca) InEdu SIS (www.inedu.com)
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11+
Company Overview
AwardsMicrosoft Country Partner 2011, 2016Microsoft Mobility Partner 2012 | snooz.meIT Excellence Award 2013|FrigoglassGold Social Media Award 2014 | DiadermineApp Gold Award 2015 | SchneiderCyta Mobile Excellence Awards 2015|KRI KRIMicrosoft Country Partner 2016Cyta Mobile Excellence Awards 2016|NNCisco Marketing Innovation Partner of the Year 2016Sales Excellence Award 2017 | MARS Hellas
Thank YOU For Your Attention !
Get more Information:
www.siebensolutions.com www.marera.io www.pocketbiz.io
www.facebook.com/siebengr
www.twitter.com/siebengr
www.youtube.com/siebengr