www.x.com

mä-nə-tə-ˈzā-shənwith PayPal Payments Platform

Feb, 6th 2010Praveen Alavilli, Developer Evangelist, PayPal X Developer Network

“You chase your dream, money will follow”

building and running an app is cheap

but

a successful and profitable company needs

Good Monetization Strategy

Advertising ?

What else ?

eCommerceVirtual Goods

Premium ContentValue added Services

MembershipsSubscription

License of Content, Brand and Services

How PayPal X can help you ?

Pay Anyone !Receive from Anyone !

(an email address or a phone number)

Facilitate Payments

Manage Accounts 

Information and Reporting

Simple to Advancedenabling…

Simple/Parallel/Chained PaymentsPreapprovalsSubscriptions

DisbursementsMicropayments

RewardsDonations

Digital GoodsGift Certificates

(while taking care of things that you don’t want to manage yourself)

Risk and Fraud ManagementSecurity

ComplianceSettlements

Refunds/Charge backs

How simple can it go ?

Email Payments(old school)

Send invoice over email from PayPal

Virtual Terminalyour POS terminal on the Cloud !

accept payments over phone, mail, & fax

Website Payments Standard(aka WPS or “cut & paste payments”)

buttons, buttons, buttons

Simple but Powerful

Sell Single/Multiple Items (cart)Subscriptions

DonationsInventory ControlUI Customization

Fraud/Risk Controls

enter advanced world

Express Checkout“all it takes is 3 API Calls”

a checkout solution

Payflow a payment gateway

Website Payments ProWPS + Payflow + Express Checkout

Mass Paymentsdisbursements

Adaptive Platform(Adaptive Payments & Adaptive Accounts)

for Web 2.0 and Web.Next applications

Parallel and Chained Payments

Payments on the Cloud

Keep thinking about Monetization back of your mind!

Join the conversation on

www.x.comPayPal X Developer Network

@paypalx@ppalavilli