Monetization of Wi-Fi

@Ferney_Munoz

Wireless LAN Professionals

Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved

1. PUBLIC WI-FI: TRAFFIC AND MONETIZATION

17%

21%

22%

19%

27%

28%

37%

42%

46%

46%

47%

Data Streaming services

Streaming video

Offload wholesale (MNO)

Bars, cafes, restaurants

Public Squares

Hotels

Wide-area outdoor hotzones

Stadiums / event venues

Corporate offices / enterprises

Train stations & airports

Shopping malls / retail

Source: WBA Industry Survey 2019

Urban areas with highest traffic growth

17%

21%

22%

25%

27%

28%

31%

32%

34%

39%

40%

Data Streaming services

Streaming video

Offload wholesale (MNO)

Wi-Fi Calling and Wi-Fi-First OTT…

Public access

Enterprise services

Location-based services

Advertising

Marketing and analytics

Offload (Wi-Fi Service Provider)

Roaming

Monetization strategies for Wi-FiSource: WBA Industry Survey 2019

Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved

2. CONNECTED CITIES: DATA POINTS

Smart cities add digital intelligence to existing urban systems, making it possible to do more with less.

Top services for City Wi-Fi DeploymentsSource: WBA Industry Report, 2019

Top challenges in public Wi-Fi deploymentsSource: WBA Industry Report, 2019

17%

21%

22%

19%

12%

13%

29%

31%

67%

79%

83%

Data Streaming services

Streaming video

Offload wholesale (MNO)

Bars, cafes, restaurants

Lack of internal expertise

Technologies to use

Privacy and security

Public expectations

Cost of operations & maintenance…

Cost of network deployment (CAPEX)

Business model and monetization

32%

38%

40%

55%

57%

87%

Traffic movement flow

Location-based services

Big data analytics

Provide offload to carriers

Support city services

Provide internet access to users

Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved

INDUSTRY EMBLEMATIC PROJECTS: WIFI4EU & LINKNYC

WiFi4EU promotes free access to Wi-Fi in public spaces, parks, buildings, libraries, health centers, museums.

Municipalities can apply to receive €15.000 to deploy Wi-Fi equipment over the city to provide the service.

LinkNYC Kiosks is an ultra fast public Wi-Fi initiative in the New York City paid by third party sponsors

Kiosks and app offers city services, maps, directions, allowing as well free phone calls for US, and charging the cellphone.

Thanks