Monetization nirvana update 2014
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Mone%za%on Nirvana (Update 2014) Read more on: Is Your Mone%za%on Thriving: hAp://bit.ly/1sJU6R0 Unlocking Mone%za%on’s Gene%c Code: hAp://bit.ly/1bNrUbF copyright philipp stauffer © 2014
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Framework to master monetization
Transcript of Monetization nirvana update 2014
Mone%za%on Nirvana (Update 2014) Read more on: Is Your Mone%za%on Thriving: hAp://bit.ly/1sJU6R0 Unlocking Mone%za%on’s Gene%c Code: hAp://bit.ly/1bNrUbF
copyright philipp stauffer © 2014
Perceived Relevance (User / Customer)
Outcome/ Result (Enterprise, e.g. Marketer)
monetization nirvana 1/3 “double dipping” drives margins.
Low
High
High
Mone%za%on Nirvana
You give à Perceived Relevant Experience
You take ß $ and User’s Time
You give à
Top
Produ
c%vity Gain
You take ß
$ & Capacity
copyright philipp stauffer © 2014
monetization nirvana 2/3 applicable in variety of operational/functional areas – example marketing
Perceived Relevance (User / Customer)
Top percen%le Marke%ng ROI
+ Full outcome accountability
(CPDO)
Low
High
High Use and abandon
Use and flip
Use and s%ck
Use, s%ck and pay
Use, s%ck, pay and refer
* CPDO = Cost per Desired Outcome
Marketing ROI
Average Marke%ng ROI
+ Par%al outcome accountability
No or below average Marke%ng
ROI +
No outcome accountability
Intrinsic Interac%on
Value Prop
(Marketer)
Content (User)
Mone%za%on Nirvana
Transi%on Land
Mone%za%on Nirvana
Accelerated Ex%nc%on
Product Success
Lost Land
Posi%ve virtual cycle between content (user) and value proposi%on
(marketer)
copyright philipp stauffer © 2014
Marketing ROI to brand
Perceived Relevance to User
Low
High
High
Accelerated Ex%nc%on
Mone%za%on Nirvana
Intrinsic Interac%on
Marke%ng ROI Opt
User Relevance
Opt
monetization nirvana 3/3 paths to success
31
2Products / Services Success
Lost Land
copyright philipp stauffer © 2014
Read more on: Is Your Mone%za%on Thriving: hAp://bit.ly/1sJU6R0 Unlocking Mone%za%on’s Gene%c Code: hAp://bit.ly/1bNrUbF
@Philippstauffer
copyright philipp stauffer © 2014
