9600 NE Cascades Parkway, Suite 250, Portland, OR 97220 | 888-484-2876 | www.cubg.org

All conference events will take place at the Hyatt Regency Savannah.

Pre-Conference10:30 - 2:00

1:00 - 4:00

11:30 - 12:45

Registration Open

CUBG Members Only Luncheon - CUBG Member Credit Unions Only

Early Bird Sessions ($179 each for Members, $229 each for All Others):

Targeting Profitable Business RelationshipsClaire White, CU Business GroupWith loan to share ratios on the rise, attracting and retaining deposits is a clear goal for many credit unions. Join us for a detailed discussion on profitable niches, which products and services you need, and how to develop the right product packages.

Building a C&I Lending ProgramMike Smith, CU Business GroupExplore how to underwrite, structure, and manage lines of credit and equipment loans. Plus, hear how to market C&I loans in your area, train your staff and loan committee, and make C&I lending the cornerstone of your business services program.

Jump Starting Your Commercial Lending ProgramMike Mucilli, CU Business GroupStarting and running a commercial lending program takes a considerable amount of time, energy, and resources. Whether your program is new or has been around for several years, you may need a boost. Join us to find out how to leverage the credit union difference for business services success.

9600 NE Cascades Parkway, Suite 250, Portland, OR 97220 | 888-484-2876 | www.cubg.org

Prefunction Area

Plimsoll Room

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Monday, September 23rd

Conference Opening

4:00 - 5:00

5:00 - 6:00 Welcome & Keynote Address Scarbrough 4-5

Making Sense of the People PuzzleCheri Perry, Total Merchant Concepts

Registration Open Prefunction Area

6:00 - 7:30 Welcome Reception - sponsored by Baker Hill River Lounge

Putting together highly efficient teams of difference makers is an ART! Get ready for an engaging and eye-opening look at yourself and the various members of your team as we explore the four basic personality traits and how they all communicate differently.

Location

9600 NE Cascades Parkway, Suite 250, Portland, OR 97220 | 888-484-2876 | www.cubg.org

Full-Day Conference

7:00 - 8:30 Hot breakfast and Product Expo with conference sponsors Prefunction Area

8:30 - 9:15 Scarbrough 4-5

Tuesday, September 24th

Keynote Address

Building a Strategic Commercial Lending VisionMark Messick, ProfitStarsMany factors can impact a credit union’s commercial lending program, and having a clear strategic vision will bring strength to your program. Join ProfitStars to learn what you need to know about the economy, borrowers, and technology that will shape your lending future.

9:30 - 10:30 Breakout Sessions:

Building a Strong Program - The First Three YearsMonte Drake, HAPO Community Credit UnionFrom writing policies and procedures to purchasing and integrating software to navigating resistance to change, educating employees, and hiring the right talent, there are many challenges to starting a commercial services department. But these efforts can bring the credit union nice rewards such as additional products and services for members and the potential for increased interest margins and non-interest fee income. Hear the story of how one credit union made this a reality.

Identifying and Attacking Your Target MarketMatt Regn, Expert Business DevelopmentWith increasing competetion for commercial services, finding your target market is critical for success. Learn which products are must-haves, and how to identify and reach out to prospects. Hear which industries are best to focus on and benchmarks for a successful calling program.

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Capturing Success in Construction LendingJarom Campbell, Idaho Central Credit UnionConstruction lending is a highly profitable niche for credit unions of all sizes. Hear about Idaho Central Credit Union’s robust construction lending program as Jarom Campbell, seasoned construction lending expert, shares ICCU’s tips for best practices in construction lending.

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10:30 - 11:00 Networking Break - visit our Product Expo area for refreshments Prefunction Area

Location

9600 NE Cascades Parkway, Suite 250, Portland, OR 97220 | 888-484-2876 | www.cubg.org

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Tuesday, September 24th

2:30 - 3:30 “Hear from Your Peers” Roundtable DiscussionsMeet with peers to discuss successes, challenges, and opportunities in your commercial program.

Scarbrough 1Commercial Loan Portfolios of $0 - $10 million

12:00 - 1:30 Lunch - sponsored by Partner Engineering & Science Scarbrough 1-2

Commercial Loan Portfolios of $10 - $50 million Commercial Loan Portfolios of $50 million and up

1:30 - 2:15 Scarbrough 4-5Keynote Address

Dan Ripplinger, Oregon Community Credit Union

Looking to explore strategic opportunities in business banking, Oregon Community Credit Union set out to gather information and define their business services strategy. Learn about the credit union’s exemplary insights-based approach featuring interviews and surveys of member and non-member businesses, and an analysis of their products, services, pricing, and key competition.

3:30 - 4:00 Prefunction Area

4:00 - 5:00 Scarbrough 4-5Keynote Address

Kathleen Metz, Affinity Federal Credit Union

Affinity Federal Credit Union made significant enhancements to its commercial deposit program in the last two years, resulting in tremendous growth in business deposits and relationships. Which treasury management products did they add and why? How long did this take and what did they learn along the way? Hear key insights on the credit union’s journey to growth from Kathleen Metz, who led the charge.

5:00 - 6:30 Networking Reception Prefunction Area

Networking Break - visit our Product Expo area for refreshments

Location

Industry Statistics from Larry Middleman, CU Business Group President/CEO2:15 - 2:30 Scarbrough 4-5

11:00 - 12:00 Scarbrough 4-5Keynote AddressGrowing Economic Freedoms and Financial Cooperatives

Brian Branch, President, World Council of Credit Unions

The World Council of Credit Unions is the apex association for global financial cooperatives, with a network of more than 89,000 institutions in 117 countries. Learn how the WOCCU supports financial markets in growing economies by promoting financial inclusion, strengthening insitutions, and providing policy and regulatory support.

Across the Globe

An Insights Based Approach to Evolving Business Services

Growing Commercial Relationships with TreasuryManagement Services

9600 NE Cascades Parkway, Suite 250, Portland, OR 97220 | 888-484-2876 | www.cubg.org

Half-Day Conference7:00 - 8:30 Hot breakfast and Product Expo with conference sponsors Prefunction Area

9:00 - 9:30 Scarbrough 4-5

Wednesday, September 25th

Keynote AddressOptimizing Your Business Lending Risk Strategies by Leveraging CECL InsightsMike Horrocks, Baker HillCan your credit union’s CECL strategy help you minimize risk in commercial lending? Learn which approaches can help streamline your lending and align with your overall CECL plans. Discover how completing your CECL strategy with constant portfolio monitoring can expand lending opportunities and minimize the risk in your current commercial portfolio.

9:45 - 10:45 Breakout Sessions:

Bringing the Best of E-Commerce to Your Credit UnionDean Jenkins, Q2In today’s digital world, credit unions must couple their greatest strengths — exceptional service and deep community roots — with a truly frictionless digital experience to meet business users where they are and strengthen their deposit bases. Learn how to increase overall engagement with business services throughout the entire digital sales lifecycle.

The Secret Sauce: Success in Target MarketingTara Dimick, Envista Credit UnionFocused marketing is a key ingredient in successfully promoting your commercial services program. Join Tara Dimick and hear the story of how Envista Credit Union used specific niche targeting and social media marketing to drive growth and give their program a boost.

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Creating an Effective Credit CultureMichael Downey, M Downey ConsultingCorporate culture is a driving force in every organization. The same can be said for a strong, well-defined credit culture in commercial lending. Explore four types of credit cultures and identify key strategies for creating a credit culture that aligns with your CU’s priorities and strategic direction.

11:00 - 11:30

8:30 - 9:00 Scarbrough 4-5Generational Differences in the Workplace

Keynote Address Scarbrough 4-5

Conference Recap and ClosingLarry Middleman, CU Business GroupJoin CUBG President/CEO Larry Middleman as we recap the key commercial services concepts, challenges, and opportunities discussed throughout the conference and what they mean for your credit union.

Mike Smith, CU Business Group

Location