How to Manage in the Age of the Digital Workforce Neal Glatt

2021 Consumer TrendsKatie Dubow

Modifying Cultural Practices and Growing Environments for Holding Spring CropsChristopher Currey, PhD

5 PM, ETtHRIve Garden Party hosted by the Horticultural Research Institute, Networking Lounge

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Sponsored byLead Like the Mouse: Using Disney Best Practices to Impact Your OrganizationRussell Clayton

Business Development for 2021 for RetailersClint Albin, Sam Kirkland & Sid Raisch

Clean Surfaces to Prevent DiseasesRosa Raudales, PhD

Managing the Change You Need to Get the Results You WantSharon Nuss

Customer Development for 2021Mod. by Clint Albin, Maria Zampini, Jourdan Cole& Katie Elzer-Pierece

BMPs for Crop Risk ManagementJason Twaddell

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ALL DAYExhibit Hall, New Varieties Zone & New Products Zone Open, Access through the lobby

10 AM, ETCoffee Chat: A Time to Meet Industry Peers Networking Lounge

On-Demand Education Series, Education Sessions Room

Growing Media Update: What’s New Down UnderBrian Jackson, PhD

Diagnosing and Prescribing Plant Healthcare Services as a Consultant Patrick Anderson

Building a Biophilic Design Brand for Your CompanyKenneth Freeman

Root Zone Management Series Landscape Management Series

11:30 AM, ETState of the Industry Address, Main Stage

AmericanHort’s Craig Regelbrugge, Dr. Charlie Hall, and Ken Fisher

Interior Plantscape Series

2 PM, ET

Live Education Sessions, 2-5 PM, Education Sessions Room

Training your Team to Water Properly Will Healy, PhD

Top 10 Ways to Improve Weed Control in the Landscape Chris Marble, PhD

The Skills Needed to Adapt Your BusinessMatt Nelson

Enhance Your Crop’s Water Uptake, Utilization, and Storage with Mycorrhizal FungiJozsef Racsko, PhD

The How’s, What’s, and Why’s of Tree and Shrub Growth Regulation Patrick Anderson

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Management Series Retailer’s Planning Guide for 2021 Series

Greenhouse Current Issues and Best Practices Series

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New On-Demand Sessions released daily. Watch at any time.

Industry Interaction Roundtable Discussion: Discussion on the Industry Workforce, Networking Lounge

Monday, July 13

Find full session descriptions & more details on all activities at CultivateVirtual.org

5 PM, ET

Plugged In Unplugged – Virtual Happy Hour, Networking LoungeYoung Grower/Young Retailer Awards presented here.

ALL DAYExhibit Hall, New Varieties Zone & New Products Zone Open, Access through the lobby

10 AM, ETCoffee Chat: A Time to Meet Industry Peers, Networking Lounge

On-Demand Education Series, Education Sessions Room

Echinacea from Seed: Secrets for Success by Season Chris Fifo

A Glimpse Into the FutureDiane Blazek

Crop-specific Production Series Selling to & Understanding Your Customer Series

11:30 AM, ETAmericanHort Town Hall: Management Lessons from a Pandemic:

What I Learned about Management, Leadership, and Myself, Main Stage

2 PM, ET

Live Education Sessions, 2-5 PM, Education Sessions Room

Stellar Sedum – Production Tips and Scheduling of Perennial SedumLaura Robles

Selling When Prospects are Preoccupied Matt Nelson

Success with Dipladenia/MandevillaJames Gibson, PhD

Don’t forget! New On-Demand Sessions released daily. Watch at any time.

Full session descriptions & more details on all activities available at CultivateVirtual.org

Industry Interaction Roundtable Discussion Group: Discussion on Consumer Trends and Dynamics, Networking Lounge

Tuesday, July 14

Effective Eco-labeling Practices and Optimal Pricing in the Green Industry Hayk Khachatryan, PhD

Hemp Production: The Big PictureAllison Justice, PhD

Pricing to Win Series Considering Hemp? Series

Supply Side Dynamics of Pricing Charlie Hall, PhD

Hemp Legalization: Uncertainty, Risk, and Reward Justin Breidenbach, MAcc, CPA, CFE

What are Consumers Willing to Pay? Bridget Behe, PhD

Sponsored by

Sponsored by

Understanding Millennials from the Millennial PerspectiveRyan McEnaney

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Sponsored by

Jeremy Deppe, Spring Meadow Nursery; Rob Lando, AgriNomix LLC; and Ann Tosovsky, Home Nursery

Sponsored by

5 PM, ETCultivate Virtual Happy Hour, Networking Lounge

ALL DAYExhibit Hall, New Varieties Zone & New Products Zone Open, Access through the lobby

10 AM, ETCoffee Chat: A Time to Meet Industry Peers, Networking Lounge

On-Demand Education Series, Education Sessions Room

Ignite! With the AmericanHort HortScholars Conner Evers, Renata Goossen, Natalie Guisinger, Hunter Hall, Rebekah Maynard & David McKinney

Transitioning the Family BusinessKala Jenkins

Next Generation Horticulturists Series Succession Planning Series

11:30 AM, ETAmericanHort Women in Horticulture: Strategic Networking and Mentorship; Accessing and Building Power through Relationships, Main Stage

2 PM, ET

Live Education Sessions, 2-5 PM, Education Sessions Room

Floriculture Rising StarsYiyun Lin, Nathan Nordstedt, Isabel Emanuel, Melinda Knuth, Nathan Jahnke. Coordinated by Michelle Jones, PhD

Managing Estate Tax Through Your TransitionBryce Gibbs

Are we making progress growing our horticulture pro pipeline? An update from Seed Your FutureSusan Yoder

Industry Interaction Roundtable Discussion Group: Hits & Misses, Networking Lounge

Wednesday, July 15

Biologicals for Greenhouse and Nursery Production Series

Selling Plants Online & Marketing Strategies Series

Succession Planning When There is No SuccessionTodd Downing & Chris Cimaglio

Leslie Halleck, Halleck Horticultural, LLC; Lisa Fiore, LandscapeHub; Lela Kelly, Dosatron; Rebecca Lusk, Dümmen Orange; and Kelly Staats, Raker Roberta’s Young Plants

Biostimulants - Are They Snake Oil? Michelle Jones, PhD and Nathan Nordstedt

Increase Sales with Easy and Effective Online Marketing for IGCs and Green Industry BusinessesKatie Elzer Peters

Incorporating Biopesticides: Efficacy, Timing, and Compatibility Michael Brownbridge, PhD

Cultivating Customers on InstagramGrace Hensley

Biocontrols: What Works and Where We’re at! Suzanne Wainwright-Evans

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E-commerce 101 Katie Elzer Peters & Stephanie Monty

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HORTICULTUREHORTICULTUREGROUPGROUP

Garden Center • Golf • Greenhouse • Landscape • Nursery

Women in Horticulture Sponsored by

ALL DAYExhibit Hall, New Varieties Zone & New Products Zone Open, Access through the lobby

10 AM, ETCoffee Chat: A Time to Meet Industry Peers, Networking Lounge

11:30 AM, ET

AmericanHort Town Hall: What Lies Ahead: Charting an Industry Path Forward, Main Stage

2 PM, ET

Live Education Sessions, 2-5 PM, Education Sessions Room

Full education session descriptions and more details on all activities available at CultivateVirtual.org

Industry Interaction Roundtable Discussion Group: Discussion on Sustainability in the Green Industry, Networking Lounge

Thursday, July 16

Best Practices in Training Kurt Yerak

Man the Torpedoes and Hit the Herbaceous Perennial Pests Broadside! Stanton Gill, PhD & David Clement, PhD

It’s All About the Workforce:Training for Success Series

Hot Topics in Nursery Management Series

Training the Costa Way John DeLeon & Elizabeth Gomez, PhD

Developing Your Nursery Herbicide Rotation Chris Marble, PhD

Evaluating Training ProgramsJohn Kennedy

Bob Dickman, Dickman Farms; Cole Mangum, Bell Nursery; and Jon Reelhorn, Belmont Nursery

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Three Options for Protecting Your New Plant Cultivar – Which are Best for You? Travis Bliss, PhD, Esq. & Stephany Small, PhD

THANK YOU TO OUR SPONSORS

Session schedule subject to change