MONDAY, JANUARY 21

NO SCHOOL IN HONOR OF MLK,

JR.

TUESDAY, JANUARY 22

DO NOW:Think of at least three strong reasons that you would come up with to convince your busy, healthy-conscious mom that your family should have pizza for dinner tonight.

Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos

“How can I categorize the persuasive techniques that I’ve learned?”

Don’t forget to section this space off!

Do Now: Pizza Persuasion

TODAY:• Notes on Ethos, Pathos,

and Logos• Begin creating flipbook

What You Need:• pen/pencil• notebook• your brain!

REMINDERS:

• Copy your EQ in your agenda everyday!

• Vocab quiz #13 on Thurs.

• Panther Prep is every Wed.

• Don’t forget to take Cornell Notes every night!

Mr. Wise-g(eye) says…Let’s take a look at :

TODAY’S DO NOW

RESPONSES

Mr. Wise-g(eye) says…Let’s take a look at :

ETHOS, LOGOS, AND

PATHOS

Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos

“How can I categorize the persuasive techniques that I’ve learned?”

Don’t forget to section this space off!

Do Now: Pizza Persuasion

Notes on Ethos, Logos, and Pathos:

NOTES ON ETHOS, LOGOS, AND PATHOS:

1. What do you think these three words mean?

2. Watch the following two videos on ELP.

3. As you watch, RECORD YOUR OWN NOTES on what each term means and how it is used for persuasion

4. You may write down examples of how they are used also.

Video #1:

http://www.youtube.com/watch?v=x4tTugqBkJU

Video #2:

https://www.youtube.com/watch?v=oKtQEnERhSY

Tues. , Jan. 22, 2013 Ethos, Pathos, and Logos

“How can I categorize the persuasive techniques that I’ve learned?”

Don’t forget to section this space off!

Do Now: Pizza Persuasion

Notes on Ethos, Logos, and Pathos:

NOTES ON ETHOS, LOGOS, AND PATHOS:

Now, with your partner, review your notes:

• Add any notes that you missed

• Highlight …key words/phrases

• Circle ….

• Write at least 3 questions in the margins.

Day 4 (continued from Day 3):

1. Make a final decision on your topic and the position that you will take on the topic.

2. Make a rough list of the demographics of your target audience.

3. Get Mrs. C. to approve your topic and review your demographics.

4. Once you get approval, fill out the appropriate boxes for this information in your packet.

5. Receive an iPad (one per pair) from Mrs. C and begin using the internet to do research. Information that you think that you will use, record that on your citation sheet in your packet. Each person needs to do this.

Mr. Wise-g(eye) & Thinking Cap Kid say:

BEFORE YOU GO….

How can these three persuasive techniques relate to the other techniques that

you learned?

How could these three techniques be viewed as different from the other

techniques that you learned?

BEFORE YOU GO…

WEDNESDAY, JANUARY 23

DO NOW:Think about print advertisements that you may have seen before about an important issue.

Think about your ideas for your Think Inc. PSA Campaign poster.

What kind of information do you think is important to include on a print advertisement for a public service announcement? List at least 5 things.

After you have completed your list of five items, raise your hand and ask Mrs. C. for an iPad. Each person will get one today, rather than one iPad per pair.

Wed. , Jan. 23, 2013 PSA Print Ads

“How are public service announcement print ads made to be

effective?” Don’t forget to section this space off!

Do Now: PSA Print Ad Predictions

TODAY:• Analysis of PSA print ads• Think Inc. campaigns

What You Need:• pen/pencil• notebook• an iPad or your

cellular device (if it can connect to the internet)

• your brain!

REMINDERS:

• Copy your EQ in your agenda everyday!

• Vocab quiz #13 on Thurs.

• Panther Prep is every Wed.

• Don’t forget to take Cornell Notes every night!

Mr. Wise-g(eye) says…Let’s take a look at :

USING IMAGES AND TEXT IN

PSA PRINT ADS

Wed. , Jan. 23, 2013 PSA Print Ads

“How are public service announcement print ads made to be

effective?” Don’t forget to section this space off!

Do Now: PSA Print Ad Predictions

ANALYZING PSA PRINT ADS:

1. Label the next section in your notes as “Analyzing Images and Text in PSA Print Ads”.

2. Draw and label a Venn Diagram as shown.

3. As we view and discuss the following print ads, you will be responsible for keeping a Venn Diagram that compares the benefits of using predominately one element or the benefits of using both.

4. During this activity, you will respond to questions either electronically (when you see the electronic symbol), by sharing with a partner, or through a whole class discussion.

5. Using your device (iPad or cell), go to m.socrative.com and wait for the session numbers to begin each electronic activity.

Analyzing Images and Text in PSA Print Ads

Using Strong Images

Using Strong Images & Text Using

Strong Text

PUBLIC SERVICE ADS USING

STRONG IMAGES

You have 30 seconds to write down your immediate response to the ad that you are about to see.

70% of abused children turn into abusive adults.

Donate at savethechildren.mx

break the circle

What is the

message of this ad, and how does this

image affect the message?

“Before its too late. wwf.org”

In five words or less, what does this image represent?

What is the ad’s message?

How is this

image effective in

delivering the

message of this ad? How could

this ad have been INeffective?

What do you really touch?

HAND GEL

You have 30 seconds to write down your immediate response to the ad that you are about to see.

PUBLIC SERVICE ADS

USING STRONG TEXT

In ONE word, predict what this ad is about.

How is persuasion being used in this ad?

How would you change this ad?

Write down your immediate response to the following ad.

What assumptions are being made with this ad?

What persuasive techniques are used and for what purpose?

a. ethos?b. pathos?c. logos?

How is the layout of this ad

connected to the

persuasive technique(

s) being used?

PUBLIC SERVICE ADS

USING STRONG IMAGES AND TEXT

Explain how the image and text impact the ad separately and how they impact the ad together.

Make 3 observations about this ad.

How could you incorporate ethos, pathos, and logos

into this ad?

What is the significance

of the setting of this ad?

Make 3 observations about this ad.

What does AAUW stand

for, and why is the full name

of the organization

not on the ad?

Why is this info included in the ad?

Mr. Wise-g(eye) & Thinking Cap Kid say:

BEFORE YOU GO….

Using the m.socrative.com site,

answer the following question using complete sentences. Make sure to put your full first and last name when prompted to.

What makes a public service announcement print advertisement

effective to you?

Thursday 1. Vocab #13 quiz

2. Pop Quiz

FridayIn the library to work on print ads