HOW MOMONDO NUDGES CUSTOMERS TO COORDINATE FLIGHT AND HOTEL BOOKINGS

ENCOURAGE CUSTOMERS WHO

PURCHASE PLANE TICKETS

TO ADD A HOTEL BOOKING

OBJECTIVE

Convincing users to book both flights and

hotels with a single brand simplifies the

purchase experience, makes it easier for

customers to manage their reservations,

and increases engagement and revenue

for travel brands.

SOLUTION

Send customers who make standalone

flight purchases targeted, personalized

messages powered by Appboy that

drive them to in-app pages highlighting

hotel booking options in the areas

they’re visiting.

ABOUT

momondo is a global

travel search site

comparing billions of

cheap flights, hotels,

and care hire deals.

Founded in 2006,

momondo is dedicated

to helping travelers find

the best, cheapest

flights and hotel rooms

on web and mobile by

providing their

customers with

comprehensive,

price-transparent

listings worldwide. By

putting the focus on

their customer’s

experience and making

effective use of mobile

messaging, momondo

works to build durable

relationships with their

user base.

CATEGORY:

Travel and Hospitality

PLATFORMS:

iOS and Android

BASED IN:

Copenhagen, Denmark

CHANNEL:

Push Notifications

PERSONALIZATION DRIVES OUR CONTEXTUAL

MESSAGING STRATEGY CHRISTINA VESTERGAARD

MOMONDO

5 KEYS TO SUCCESS

PERSONALIZATION: momondo individually

customized the messages received by their global

customer base by language, local currency, and

previously searched airports.

DEEP LINKING: To remove barriers, momondo

used deep links to lead each customer from

their personalized push notification to a section

of the app containing relevant recommendations.

EXCEPTION EVENTS: To keep messaging

relevant, momondo automatically canceled

messages to customers who searched for

hotels between booking flights and the time

that followup messages were scheduled.

INTELLIGENT SELECTION: momondo

optimized their campaigns by using machine

learning that automatically determined which

version of the message performed best.

CONNECTED CONTENT: To re-engage

customers who used momondo’s flight search

service, but not their hotel booking capabilities,

momondo leveraged Appboy’s Connected

Content feature to insert dynamic content based

on each customer’s flight search history into the

messages they received, allowing the outreach

to contain specific hotel recommendations—

and automatically canceling messages when no

hotels were available in a given location.

USING CONNECTED CONTENT WITHIN APPBOY DASHBOARD

FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM

RESULTS

By taking advantage of Appboy’s advanced

messaging and testing tools, momondo

boosted its push notification open rates

on iOS and Android by 100% and 291%,

respectively, while also increasing the

conversion rate on its messages by about

64% on iOS and at least 73% on Android.

That significantly boosted the chances that

customers who had purchased standalone

plane tickets subsequently booked hotel

reservations through the momondo app.

USER BENEFITS

momondo users who booked flights through

the brand’s app received messaging with a

clear benefit to them—namely personalized

hotel recommendations for a location they

were traveling to.

DEEP LINKED PAGE IN APPPERSONALIZED PUSH NOTIFICATION

100%INCREASED iOS

PUSH NOTIFICATION OPEN RATES

291%INCREASED ANDROID PUSH NOTIFICATION

OPEN RATES

Feb 13 - Feb 16